Windows Media 9 SeriesWindows Media 9 SeriesPowering the Next Wave of Digital MediaPowering the Next Wave of Digital Media

<name><name><title><title>Windows Digital Media DivisionWindows Digital Media DivisionMicrosoft CorporationMicrosoft Corporation

AgendaAgenda

The Windows Media 9 Series Platform The Windows Media 9 Series Platform

Windows Media Audio & Video 9 Series Windows Media Audio & Video 9 Series (Codecs) (Codecs)

The Windows Media 9 Series The Windows Media 9 Series PlatformPlatform

Windows Media Server

Windows Media Audio/Video

Windows Media Player

Windows Media Encoder

Windows Media DRM

Windows Media SDK

Better TogetherBetter Together

Windows Media Windows Media ServicesServices 9 Series9 SeriesA Feature of Windows .NET Server 2003A Feature of Windows .NET Server 2003

Ultimate Streaming Ultimate Streaming ExperienceExperience

Dynamic Content Dynamic Content ProgrammingProgramming

Industrial Strength Industrial Strength PlatformPlatform

WM WM Audio & VideoAudio & Video 9 Series 9 Series Unmatched Audio and Video QualityUnmatched Audio and Video Quality

Home Home TheaterTheater

ExperienceExperience

WebWeb’’s first true digital surround sound codecs first true digital surround sound codecEnables HD (720p) playback on todayEnables HD (720p) playback on today’’s PCss PCsNative interlace support for better TV playbackNative interlace support for better TV playback

Best Best DialDial--UpUp

ExperienceExperience

First mixedFirst mixed--mode voice & music codec mode voice & music codec VBR audio for highest fidelity, lowest data rateVBR audio for highest fidelity, lowest data rateImproved low data rate screen capture Improved low data rate screen capture

ExtendsExtendsIndustry Industry

LeadLead20% better audio and video quality20% better audio and video qualityNew codec enables lossless audio storageNew codec enables lossless audio storage

Windows Media Windows Media EncoderEncoder 9 Series9 Series

More Control More Control & Flexibility& Flexibility

Unmatched Unmatched Audio & VideoAudio & Video

Extensibility Extensibility & Automation& Automation

Windows Media Windows Media PlayerPlayer 9 Series9 SeriesMore Play Your WayMore Play Your Way

Fast & flexible Fast & flexible playbackplayback

The first allThe first all--inin--one one Smart JukeboxSmart Jukebox

Best audio & videoBest audio & video

Windows Media DRM is a secondWindows Media DRM is a second--generation DRM designed to:generation DRM designed to:Create a positive user experienceCreate a positive user experienceEnable new business modelsEnable new business modelsProtect content on both open and closed platformsProtect content on both open and closed platformsProtect privacyProtect privacyReduce likelihood of breaksReduce likelihood of breaksEnable renewable security (field upgradeable)Enable renewable security (field upgradeable)

New in Windows Media Rights Manager 9 Series:New in Windows Media Rights Manager 9 Series:Ability to protect live contentAbility to protect live contentEasier implementation by chip and consumer electronics Easier implementation by chip and consumer electronics manufacturersmanufacturersLicense acquisition for internetLicense acquisition for internet--connected devicesconnected devices

Windows Media Windows Media DRMDRM 9 Series9 Series

Windows Media 9 SeriesWindows Media 9 Series SDKSDKBuilding on the PlatformBuilding on the Platform

Build your own solutions on this powerful Build your own solutions on this powerful new platform new platform

Integrate WM9S into: Integrate WM9S into: Content creation and playback toolsContent creation and playback tools

Software playback applicationsSoftware playback applications

Use customized plugUse customized plug--ins and develop new ins and develop new applications to ensure seamless integration applications to ensure seamless integration of WM9S into existing systems and of WM9S into existing systems and solutions solutions

SummarySummaryWindows Media 9 Series Delivers:Windows Media 9 Series Delivers:

The best digital media experience, from dialThe best digital media experience, from dial--up to broadbandup to broadband

An extensible, easyAn extensible, easy--toto--implement & manage, implement & manage, endend--toto--end platformend platform

HD video and 5.1 audio for theaterHD video and 5.1 audio for theater--like like qualityquality

Improved revenue opportunities through new Improved revenue opportunities through new business models & more efficient streamingbusiness models & more efficient streaming

Windows Media Audio & Video 9 Windows Media Audio & Video 9 Series (Codecs)Series (Codecs)

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesNew family of codecs New family of codecs

Windows Media Audio 9Windows Media Audio 9WM Audio 9WM Audio 9

WM Audio 9 ProWM Audio 9 Pro

WM Audio 9 LosslessWM Audio 9 Lossless

WM Audio 9 VoiceWM Audio 9 Voice

WM Audio 9 VBRWM Audio 9 VBR

Windows Media Video 9Windows Media Video 9WM Video 9 WM Video 9

WM Video 9 ProWM Video 9 Pro

WM Video 9 ScreenWM Video 9 Screen

WM Video 9 ImageWM Video 9 Image

WM Video 9 VBRWM Video 9 VBR

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesWindows Media Video 9Windows Media Video 9

StateState--ofof--thethe--art Video compression engineart Video compression engineGreat quality from wireless Great quality from wireless dialdial--up up highhigh--definition videodefinition video

160x120 @10kbps 160x120 @10kbps 1920x1080 (1080i/p) @ 31920x1080 (1080i/p) @ 3--20 Mbps+20 Mbps+

Superb compression efficiencySuperb compression efficiencyThree times as good as MPEGThree times as good as MPEG--2:2:

Windows Media HD Video (1280x720p) at SD DVD rates (4Windows Media HD Video (1280x720p) at SD DVD rates (4--6 Mbps)6 Mbps)

Windows Media SD Video at DVD resolution (720x480p) at 2 Mbps Windows Media SD Video at DVD resolution (720x480p) at 2 Mbps (vs. 6 Mbps)(vs. 6 Mbps)

Twice as good as MPEGTwice as good as MPEG--44

15% to 50% improvements over WMV 815% to 50% improvements over WMV 8

New professional level profiles for high data rate SD and HDNew professional level profiles for high data rate SD and HD

BroadcastBroadcast--readyreadySupport for nativeSupport for native--interlacinginterlacing

WMV Compression WMV Compression ““Sweet SpotsSweet Spots””

MPEGMPEG--22

WMV9WMV9MPEGMPEG--44

Uncompressed videoUncompressed video

300300--700700kbpskbps

ModemModem DSLDSL HDTVHDTVDVDDVD

55--88MbpsMbps

1818--2222MbpsMbps

3030--5050kbpskbps

““Sweet SpotsSweet Spots””

Windows Media Windows Media Video 9 Series Video 9 Series

““HDHD””

““DVDDVD””

““BroadcastBroadcast””

““VHSVHS””

““InternetInternet””

Delivery Delivery Conduit/ Conduit/ ContainerContainer

DVD DVD qualityquality

HD quality HD quality

VHS VHS qualityquality

QualityQuality

Bit RateBit Rate10Mbps10Mbps1Mbps1Mbps100kbps100kbps

Increasing Increasing ““QoBQoB””

Quality of BitsQuality of Bits

WM Audio & Video 9 Series WM Audio & Video 9 Series WM Video 9 Pro vs. MPEGWM Video 9 Pro vs. MPEG--22

2.42.4--3.8:13.8:1WMV Pro @ 5 WMV Pro @ 5 -- 8Mbps8MbpsMPEGMPEG--2 @ 19Mbps2 @ 19Mbps720/24p720/24p1280x720 pixels/frame x1280x720 pixels/frame x 8bits 8bits per channel x24fpsper channel x24fps

22--3:13:1WMV Pro @ 2 WMV Pro @ 2 –– 4Mbps4MbpsMPEGMPEG--2 @ 6 2 @ 6 –– 8Mbps8Mbps480/30i480/30i720x480 pixels/frame x720x480 pixels/frame x 8bits 8bits per channel x24fpsper channel x24fps

3:13:1WMV Pro @ 1.3 WMV Pro @ 1.3 ––2Mbps2Mbps

MPEGMPEG--2 @ 4 2 @ 4 –– 6 Mbps6 Mbps480/24p480/24p720x480 pixels/frame x720x480 pixels/frame x 8bits 8bits per channel x24fpsper channel x24fps

Compression Compression SavingsSavings

Windows MediaWindows Media(Content Dependent)(Content Dependent)

Industry Compression Industry Compression (Content Dependent)(Content Dependent)DataData

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesWM Video 9 Screen WM Video 9 Screen

Highly efficient compression engine for Highly efficient compression engine for ““palletized videopalletized video””Typical scenario is capturing application/desktop output for Typical scenario is capturing application/desktop output for training/demotraining/demo

Entire desktop can be compressed and transmitted at rates as lowEntire desktop can be compressed and transmitted at rates as lowas 28kbps!as 28kbps!

Up to 100x more efficient than commonly used RunUp to 100x more efficient than commonly used Run--lengthlength--encoding encoding (RLE)(RLE)

Original Version (V7) shipped in 2000Original Version (V7) shipped in 2000

Version 9 improves in both picture quality and CPU usageVersion 9 improves in both picture quality and CPU usageMore efficient handling of continuousMore efficient handling of continuous--tone images and window tone images and window dragging/scrollingdragging/scrolling

Results in far higher frame rateResults in far higher frame rate

WM Audio & Video 9 Series WM Audio & Video 9 Series WM Video 9 ImageWM Video 9 Image

New codec enables still images to be New codec enables still images to be transformed into full screen video using transformed into full screen video using pan and zoom effects and crosspan and zoom effects and cross--dissolve dissolve transitions between clipstransitions between clips

Results can be delivered at data rates as Results can be delivered at data rates as low as 20kbpslow as 20kbps

Compressed using 1Compressed using 1--pass CBR or VBR, pass CBR or VBR, images can be shared easily as they are images can be shared easily as they are much smaller than the originalsmuch smaller than the originals

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesWindows Media Video 9 Windows Media Video 9 -- DemoDemo

WM Video 9 WM Video 9 –– 100kbps100kbps

WM Video 9 WM Video 9 –– 500kbps500kbps

WM Video 9 WM Video 9 –– 1Mbps1Mbps

WM Video 9 Pro WM Video 9 Pro –– 6.5Mbps6.5Mbps

WM Video 9 Pro WM Video 9 Pro –– 8.2Mbps8.2Mbps

WM Video 9 Screen WM Video 9 Screen -- 115kbps115kbps

WM Video 9 Image WM Video 9 Image -- 130kbps130kbps

WM Audio & Video 9 Series WM Audio & Video 9 Series Windows Media Audio 9Windows Media Audio 9

300300--700700kbpskbps

ModemModem DSLDSL

3030--5050kbpskbps

MultiMulti--channel/channel/HighHigh--ResResStereoStereo

Stereo CDStereo CD

Stereo FMStereo FM

AM/VoiceAM/Voice

Delivery Delivery ConduitConduit

QualityQuality

Bit RateBit Rate1Mbps1Mbps100Kps100Kps10kbps10kbps

ArchiveArchive

WMAWMAVoiceVoice

WMA WMA ProPro

WMA WMA LosslessLossless

WMAWMA

WMAWMAPerceptually Perceptually LosslessLossless

WM Audio & Video 9 Series WM Audio & Video 9 Series WM Audio 9WM Audio 9

3rd iteration of backward compatible improvements 3rd iteration of backward compatible improvements to Windows Media Audioto Windows Media Audio

20% quality improvement over WMA 820% quality improvement over WMA 8WMA 8 won the WMA 8 won the ““Sound and VisionSound and Vision”” magazine review for 128Kmagazine review for 128K

Compatibility key to satisfying nonCompatibility key to satisfying non--PC devices/partnersPC devices/partnersNew encoding modes deliver even better soundNew encoding modes deliver even better sound

QualityQuality--based VBR modebased VBR modeUser can select quality instead of bit rate User can select quality instead of bit rate

““Perceptual LosslessPerceptual Lossless””Indistinguishable from the original to 99% of listeners Indistinguishable from the original to 99% of listeners Typical compression ratio of 5:1Typical compression ratio of 5:1Available as a ripping option in Windows Media Player 9 SeriesAvailable as a ripping option in Windows Media Player 9 Series

WM Audio & Video 9 Series WM Audio & Video 9 Series WM Audio 9 ProWM Audio 9 Pro

NewNew highhigh--performance audio codec to handle greater than performance audio codec to handle greater than CD resolution/channelsCD resolution/channels

Up to 96Khz sampling rate, 24Up to 96Khz sampling rate, 24--bits, and 8 channels (bits, and 8 channels (““7.17.1””))CD is stereo at 44Khz using 16CD is stereo at 44Khz using 16--bit samplesbit samples

Targets are multiTargets are multi--channel music distribution and movie sound channel music distribution and movie sound tracks at broadband ratestracks at broadband rates

More efficient than existing technologies:More efficient than existing technologies:Twice as good as Dolby Digital (ACTwice as good as Dolby Digital (AC--3) and DTS used in DVDs3) and DTS used in DVDs

Enables streaming multi channel music and movies on DSL/Cable Enables streaming multi channel music and movies on DSL/Cable modemmodem

Blind listening test shows WMA Pro at 768Kbps outperforms all Blind listening test shows WMA Pro at 768Kbps outperforms all existing codecs in the marketexisting codecs in the market

WM Audio & Video 9 Series WM Audio & Video 9 Series WM Audio 9 Pro vs. Dolby Digital/DTSWM Audio 9 Pro vs. Dolby Digital/DTS

2:12:1WMA Pro @ 768KbpsWMA Pro @ 768KbpsDTS 5.1 @ 1,536KbpsDTS 5.1 @ 1,536Kbps6 6 chch x 48KHz x 24bitsx 48KHz x 24bits

2:12:1WMA Pro @ 768KbpsWMA Pro @ 768KbpsDTS 5.1 @ 1,536KbpsDTS 5.1 @ 1,536Kbps6 6 chch x 48KHz x 24bitsx 48KHz x 24bits

1.7:11.7:1WMA Pro @ 128KbpsWMA Pro @ 128KbpsDolby Digital 2.0 @ Dolby Digital 2.0 @ 220Kbps220Kbps

2 2 chch x 48KHz x 20bitsx 48KHz x 20bits

Compression Compression SavingsSavings

Windows MediaWindows Media(Content Dependent)(Content Dependent)

Industry Compression Industry Compression (Content Dependent)(Content Dependent)DataData

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesWM Audio 9 LosslessWM Audio 9 Lossless

MathematicallyMathematically losslesslossless audio compressionaudio compression““Rip onceRip once”” –– preserves full fidelity of the originalpreserves full fidelity of the original

Customers no longer have to worry about ripping with ever improvCustomers no longer have to worry about ripping with ever improving ing audio codecsaudio codecs

Range: CD resolution to 24Range: CD resolution to 24--bit/96Khz/7.1bit/96Khz/7.1Compression ratio is 2:1 for CD sourceCompression ratio is 2:1 for CD source

Good fit for ever increasing PC hard disks (200 CDs in 50GB hardGood fit for ever increasing PC hard disks (200 CDs in 50GB hard disk)disk)

Competitive with top lossless audio codecs, e.g., Monkey, LPAC, Competitive with top lossless audio codecs, e.g., Monkey, LPAC, MLP.MLP.

Ratio gets higher as resolution/sampling rate/channel increases Ratio gets higher as resolution/sampling rate/channel increases because of increased redundancybecause of increased redundancy

Integrated into Windows Media Player 9 CD copy functionIntegrated into Windows Media Player 9 CD copy function

WM Audio & Video 9 SeriesWM Audio & Video 9 SeriesWM Audio 9 VoiceWM Audio 9 Voice

Unique Unique ““hybridhybrid”” voice and music codec for low data voice and music codec for low data rates (<= 20Kbps)rates (<= 20Kbps)

First codec to properly handle mixed mode content First codec to properly handle mixed mode content (e.g., news plus musical commercial)(e.g., news plus musical commercial)

Uses an auto/manual classifier to detect voice/music Uses an auto/manual classifier to detect voice/music

Applies appropriate coding mode for each segmentApplies appropriate coding mode for each segment

Voice mode: new proprietary voice codecVoice mode: new proprietary voice codec20% better than ACELP shipping today 20% better than ACELP shipping today (used by Real and WM)(used by Real and WM)

Music mode: WMA algorithmsMusic mode: WMA algorithms

WM Audio & Video 9 Series WM Audio & Video 9 Series Windows Media Audio 9 Windows Media Audio 9 -- DemoDemo

WM Audio9WM Audio964 kbps, 44 kHz, stereo 264 kbps, 44 kHz, stereo 2--pass CBRpass CBR

WM Audio 9 Professional WM Audio 9 Professional 192 kbps, 48 kHz, 5.1 channel 24 bit 2192 kbps, 48 kHz, 5.1 channel 24 bit 2--pass VBRpass VBR

WM Audio 9 Voice WM Audio 9 Voice 8 kbps, 8 kHz, mono8 kbps, 8 kHz, mono

WM Audio & Video 9 Series WM Audio & Video 9 Series SummarySummary

Audio codecs with best quality in the industryAudio codecs with best quality in the industryMultiMulti--channel, highchannel, high--resolution audio 128resolution audio 128--768 Kbps 768 Kbps Improved WMA 9 backward compatible codec with VBRImproved WMA 9 backward compatible codec with VBRFirst First ““hybridhybrid”” speech/music codecspeech/music codec

Great video quality from low bit rates to HDGreat video quality from low bit rates to HD2x better than MPEG2x better than MPEG--4, 3x better than MPEG4, 3x better than MPEG--22Enhanced Screen codecEnhanced Screen codecUnique Video SmoothingUnique Video Smoothing

Strong momentum in device spaceStrong momentum in device space170 devices support WMA170 devices support WMA30+ partners designing/porting WMV 9 encoders and decoders30+ partners designing/porting WMV 9 encoders and decoders

©© 2002 Microsoft Corporation. All rights reserved.2002 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. MICROSOFT This presentation is for informational purposes only. MICROSOFT MAKES MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.