win at content (content strategy)
TRANSCRIPT
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WIN AT CONTENT
@ladyxtel
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D I S T R I B U T E D
L I V E P U B L I C
C O N V E R S AT I O N A L
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MORE MOBILE MORE CONTENT
S M A R T P H O N E S 8 1 B
D E S K T O P 4 1 6 B
D E S K T O P 4 7 7 B
S M A R T P H O N E S 3 8 1 B
TA B L E T S 1 0 B
2 0 1 0 2 0 1 3
493% M O B I L E
G R O W T H
14% D E S K T O P G R O W T H
I N T E R N E T U S A G E B Y M I N U T E S
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BILLION TWEETS
EVERY 2 DAYS
1BILLION
GLOBAL INTERNET USERS
2.4
HAVING THE RIGHT CONTENT DISTRIBUTED AT SCALE IS MORE
IMPORTANT THAN EVER
SOURCE: TWITTER INTERNAL JANUARY 2014
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BUT, THERE ARE CHALLENGES
MARKETERS HAVE A CHALLENGE CREATING INTERESTING CONTENT
54%MARKETERS HAVE
A CHALLENGE CREATING CONTENT CONSISTENTLY
50%
SOURCE: 2015 B2B CONTENT MARKETING TRENDS / MARKETINGPROFS
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21
3
WHAT MAKES A GOOD TWEET
CONTENT STRATEGY ON TWITTER
DONT POST AND PRAY
TAKEAWAYS4
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WHAT MAKES A GOOD TWEET1
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IN 140 CHARACTERS1
@cokesgCoke SG
VANILLA COKE is back in SG for a limited time! Find them at select 7-11 stores! Grab your dash of vanilla now and share pics!
OPTIMAL TWEET LENGTH Keep your Tweet copy to 100 characters or less as an optimal Tweet length
CALL TO ACTION Include 1 strong call to action & tell the user what value add is there if they engage with your Tweet
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A PICTURE2
@SamsungSGSamsung Singapore
You can't cut photobombers out of the photo. But you can use #SelectiveFocus. #GALAXYS5
Have a clear image with a strong point of focus
Make the picture related to the Tweet copy
Optimal photo size is in a 2:1 aspect ratio
DONT DISTRACT
NOT ALL PICTURES ARE CREATED EQUAL
SIZE IS IMPORTANT
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A VIDEO3
Advertisers can now upload & distribute video on Twitter
While we allow video uploads of up to 10minutes in length, try and keep your video lengths to 3 minutes and less
Upload .mov and .mp4 files
@BudweiserBudweiser
Each September, Budweiser celebrates responsible drinking. Be there for the ones you love. #FriendsAreWaiting
NATIVE VIDEO
VIDEO LENGTH
VIDEO FORMAT
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A4Vine is a mobile app from Twitter, which lets you create and share six-second looping videos.
LOOPING Use the fact that your video will play seamlessly over and over to your advantage.
PERFECT THE POSITION Use the ghost tool in Vine to keep your previous frame faintly visible, allowing careful positioning & alignment
TRAIN YOUR TAP Instead of tapping directly, try using a light swiping motion on the screen as this can register as a short tap without wobbling the phone.
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USING RICH MEDIA THROUGHOUT THE FUNNEL
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USING RICH MEDIA THROUGHOUT THE FUNNEL
AWARENESS
P H O T O
@DigitalFashWeekDFW PR GIRL
BREAKING: Supermodel @NaomiCampbell To Make Southeast Asia Runway Debut At #DigitalFashionWeek Singapore 2013!
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USING RICH MEDIA THROUGHOUT THE FUNNEL
AWARENESS
V I N E
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USING RICH MEDIA THROUGHOUT THE FUNNEL
P R O M O T E D V I D E O
@ColesColes Supermarkets
#HestonforColes Tip: Serve Heston Hidden Caramel Sauce & Figgy Pudding with fresh whipped cream - Mmm!
INTEREST
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USING RICH MEDIA THROUGHOUT THE FUNNEL
CAMPAIGN
W E B S I T E C A R D
@SingaporeAirSingapore Airlines
Book early and fly to Europe on Singapore Airlines now!
Book early and fly to Europe on Singapore Airlines now! Book Now
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USING RICH MEDIA THROUGHOUT THE FUNNEL
DESIRE
L E A D G E N C A R D
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ACTION
M O B I L E A P P P R O M O T I O N
@LazadaIDLazada.co.id
Its 12/12! The biggest sale of the year is today! The time to buy anything for a fraction of the price is now!
8 38Reply More
Lazada - Shopping & Deals
Lazada - Shopping & Deals!Install4.0/5.0 stars - 7 ratings
Promoted by Lazada Singapore
USING RICH MEDIA THROUGHOUT THE FUNNEL
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CONTENT STRATEGY ON TWITTER2
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1 2 3
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
1 0 R U L E S F O R G R E AT
C O N T E N T
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@CustomerService
@CEO
@CMO
@PRComms
@InvestorRelations
@Brand
@International
C O R P O R AT E
B U S I N E S S
P E O P L E
W H AT I S YO U R I D E N T I T Y O N T W I T T E R ?1
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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Name of Brand @Brand
Your bio here in 160 characters
TWEETS FOLLOWING FOLLOWERS FAVORITES LISTS
HEADER IMAGE
1
2
3
Express your brand & your values
Tell your followers what to expect from following your brand
Explain your product or serviceLocation Link to a Website
3 ways to write it!
W H AT A P P E A R S O N YO U R P R O F I L E ?1
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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W H AT M A K E S A G O O D B I O ?
General Electric @generalelectric
Visa @Visa
Hong Kong @discoverhk
GE works on things that matter. Solutions for energy, health and home, transportation and finance. Building, powering, moving and curing the world. GE works.
#everywhere isnt just a place. It can be the journey. It could be the destination. But its always a new state of mind.
Express your brand and values What to expect from following your brandExplain your product or service
Hong Kong Tourism Board's ocial Twitter profile. Come here for updates on Asia's World City. Share your photos with us #DiscoverHongKong
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K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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Name of Brand @Brand
Your bio here in 160 characters
TWEETS FOLLOWING FOLLOWERS FAVORITES LISTS
HEADER IMAGE
1
2
3
Display your brand personality
Inspire your followers
Showcase your product or serviceLocation Link to a Website
W H AT A P P E A R S O N YO U R P R O F I L E ?1
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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HEADER IMAGE
@SubwaySingapore
@Optus
W H AT M A K E S A G O O D H E A D E R I M A G E ?
Display your brand personality
Showcase your product or service
Inspire your followers
@Nike
1
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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#HUMAN CONNECTION SELF-EXPRESSIONCONTENT DISCOVERYH O W U S E R S U S E I T
H O W B R A N D S U S E I T SEASONALBRAND
I can find & catalogue conversations I can join in a conversation I can share cool stu that reflects me
#Samsung #GalaxyNote4 #DreamExchange
W H AT A R E H A S H TA G S U S E D F O R ?
CAMPAIGNPRODUCT
#ChineseNewYear
1
K E Y Q U E S T I O N S
T O A S K B E F O R E YO U
P L A N
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W H O I S M Y A U D I E N C E ?
1
2
3
Someone who can buy your product or service
Someone who can influence the person who buys your product or service
Your brand advocate who will constantly spread great word-of-mouth for you
1
2
3
Character Description: Give each segment a character description of who they are. Go into details such as age, gender, hobbies.
Motivations: Identify their motivations & what can potentially add value to their life
Content Alignment: Start aligning these motivations to the interests they have, and what content buckets your brand can prepare
W H O C A N T H E Y B E ? L E T S P E R S O N I F Y T H E M
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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W H AT A R E M Y C O N T E N T P I L L A R S ?
1 6 - 2 8 Y E A R O L D S T E C H - S AV V Y
M A L E A N D F E M A L E
L I F E S T Y L E T E C H N O L O G Y P H O T O G R A P H Y
F I R S T
B R A N D C H O I C E I N S M A RT P H O N E S A M O N G S T
Y O U T H S
4 0 % 2 0 % 4 0 %
B R A N D O B J E C T I V E
A U D I E N C E
C O N T E N T P I L L A R S
C O N T E N T M I X
D E S I R E T O B E D E L I G H T E D B E T H E F I R S T T O T E L L & S H A R E E X P E R I E N C E S
G A I N I N G M O R E K N O W L E D G E & K N O W- H O WU S E R M O T I VAT I O N S
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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W H Y I S P L A N N I N G I M P O R TA N T ?
2
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3
4
5
REMOVE UNCERTAINTY ABOUT TWEETS
EDUCATE AUDIENCE ABOUT PATTERNS
PLAN EARLY AND MAKE EACH TWEET COUNT
FOCUS ON BUILDING ENGAGEMENT
BUILD RELEVANCY
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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A LWAY S O N
P L A N N E D
U N P L A N N E D
E V E N T
L I V EU N P R E D I C TA B L E
E V E R Y DAY C A M PA I G N
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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A LWAY S O N
P L A N N E D
U N P L A N N E D
E V E N T
Instead of waiting for mentions, look for conversations with regular cadence
L I V EU N P R E D I C TA B L E
E V E R Y DAY C A M PA I G N
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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ALWAYS-ON DRIVES MENTIONS
2.4x
MORE RETWEETS
2.1x
MORE MENTIONS
2.6x
GREATER SOV
SOURCE: WHY YOUR TWITTER MARKETING NEEDS TO BE ALWAYS-ON STUDY, BRILLIANT NOISE - 2014
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
Source | Oct 2014. Mentions of: Run, Running
Run2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@adidasMYadidas Malaysia
Give your run a shot of energy today with Energy #Boost. Happy running!
EVERYDAY 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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VOLUME OF CONVERSATION
Hungry
WED SATFRITUE THU SUNMON
Source | Twitter Internal. Oct 2014. Mentions of: Hungry
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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EVERYDAY - FROM WAITING FOR MENTIONS TO SEEKING CONVERSATIONS
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@SamsungAUSamsung Australia
The #Note4 adjusts the picture to your surroundings. Pretty clever, right? #MoreThanBig
EVERYDAY - FROM WAITING FOR MENTIONS TO SEEKING CONVERSATIONS
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
Source | Twitter Internal. Oct 2014. Mentions of: Phone, Mobile Phone
Phone2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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A LWAY S O N
P L A N N E D
U N P L A N N E D
E V E N T
What are the key brand and campaign moments you have coming up?
L I V EU N P R E D I C TA B L E
E V E R Y DAY C A M PA I G N
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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CAMPAIGN - CREATIVE COLLABORATION 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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CAMPAIGN - CREATIVE COLLABORATION 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@Toyota_Aus
Toyota Australia
Is this your favourite #mylegendarymoment? http://ow.ly/yLPRo
CAMPAIGN - HASHTAGS AS A CALL TO ACTION 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@NandosSGNandos Singapore
Love her but does she know? #JustSayLah at http://bit.ly/JSLsg with #VDay expression. Dont chicken out on love!
CAMPAIGN - HASHTAGS AS A CONVERSATION STARTER 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@IntelIndiaIntel India
A day without your PC would be hard, eh? Tell us how you would manage without it by using #WithoutMyPC & win #Ultrabook and much more!
@IntelIndiaIntel India
As we launch the #4thGenCore processors, take a minute to go down memory lane and tell us about your first PC. #MyFirstPC
CAMPAIGN - HASHTAGS AS A MODE OF CONTENT DISCOVERY 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@AudiMiddleEastAudi Middle East
CAMPAIGN - A CLEARLY DEFINED SOCIAL PERSONA 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@kraftmacncheeseKRAFT Mac & Cheese
Read between the lines and its just a cry for Mac & Cheese for #FathersDay. #cheesydadjokes
CAMPAIGN - A CLEARLY DEFINED SOCIAL PERSONA 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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A LWAY S O N
P L A N N E D
U N P L A N N E D
E V E N T
L I V EU N P R E D I C TA B L E
E V E R Y DAY C A M PA I G N
Look for cultural, sporting, entertainment and calendar moments that give you the
opportunity for relevance at scale
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@ClearKSACLEAR KSA
LIVE - CATALOGUE PASSIONS AROUND A SEASONAL MOMENT 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@PepsiIndia
Pepsi India
We wish this film brightens up your Diwali and reminds you that the best Diwali is a #GharWaliDiwali. :-)
LIVE - CELEBRATE LOCAL SEASONAL MOMENTS 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@Optus
Optus
Show your support for our world. Remind everyone you know to turn o their lights tomorrow for #EarthHour.
LIVE - RALLY AROUND A CAUSE 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@GeneralElectricGeneral Electric
.@JeImmelt on the #IndustrialInternet. http://invent.ge/mindsmachines
LIVE - HASHTAGS TO ACTIVATE CONVERSATIONS 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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P L A N N E D
E V E N TA LWAY S O N
U N P L A N N E D
L I V EU N P R E D I C TA B L E
E V E R Y DAY C A M PA I G N
Dont stress about this, nail the others and this will be easier to react to
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YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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@mizoneidMizone Indonesia
Nah, para artist kita lagi bikin #FresArt ! Mau tahu hasilnya?
UNPREDICTABLE - LIVE RESPONSE 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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UNPREDICTABLE - LIVE RESPONSE 2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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W H AT I S M Y C O N T E N T C A L E N D A R ?DEC
KEY MOMENTS (CIRCLE THOSE RELEVANT TO YOUR BRAND & CAMPAIGN)
CONTENT IDEAS WHAT CONTENT MIGHT WORK IN THOSE MOMENTS, AND YOUR AUDIENCE?
YOU SHOULD BE ABLE TO SUMMARISE IT IN A HASHTAG & 140 CHARACTERS
#SCHOOLSOUT #________________ #________________ #________________ #________________
NOV
Nike We Run
Jay Chou
CIO Leaders Summit 2014
School Holidays
Asia Pacific Food Expo 2014
SITEX Asia
SEASONAL SPORTING CULTURAL BUSINESS For more information, use our Own The Moment planners online
Singapore Marathon
Anime Festival
SES Singapore
Christmas
StanChart Marathon
Zouk Out
Moment: Around the school holidays (a seasonal moment)
Audience: Parents
Potential Content: Kids activities, kid-friendly restaurants, family activities, Short getaways
2
YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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W H AT I S M Y C O N T E N T C A L E N D A R ?
S U N M O N T U E S W E D T H U R S F R I S AT1 2 3 4
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1. Sprinkle dierent types of moments (plan for the moment framework) into the calendar Everyday Moments (Your Content Pillars) Campaign Moments (Product Launches, Brand Campaigns) Live Moments (Seasonal events in your market - sports, business, culture)
2. Identify a comfortable frequency (Once a day is enough to get o to a good start) 3. Leave room for some spontaneity 4. Use our Tweet Scheduling tool
Everyday MomentsCampaign MomentsOersLive Moments
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YO U R C O N T E N T
P L A N N I N G F R A M E W O R K
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LET YOUR BRAND PERSONALITY SHINE
INSIGHTS INSPIRE IDEAS
LISTEN TO UNDERSTAND
MAKE YOUR USER THE HERO
KEEP TWEETS CLEAN
1 0 R U L E S F O R G R E AT C O N T E N T3
1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS
DONT LET YOUR FOLLOWERS READ & RUN
ESTABLISH YOUR OWN NICHE
REPEAT / REPURPOSE QUALITY CONTENT
DONT POST & PRAY
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LET YOUR BRAND PERSONALITY SHINE1
If your brand is a person, who will he/she be? A trusted friend, an entertaining friend who is the life of the party, or an informative friend who is knowledgeable and demonstrates thought leadership? We normally encourage you to choose two out of three traits
3
1 0 R U L E S F O R G R E AT
C O N T E N T
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@SLSWASurf Life Saving WA
This is the White Shark that has been cruising the coast. Last seen between Scarborough and Trigg at 12:47.
LET YOUR BRAND PERSONALITY SHINE INFORMATIVE
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1 0 R U L E S F O R G R E AT
C O N T E N T
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@GeneralElectricGreenpeace
VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic
LET YOUR BRAND PERSONALITY SHINE TRUSTED
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1 0 R U L E S F O R G R E AT
C O N T E N T
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@mizoneidMizone Indonesia
This #FresArt is specially made by @oktafianangga for you! @mistertruong @ladyxtel @KeithTimimi
LET YOUR BRAND PERSONALITY SHINE ENTERTAINING
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1 0 R U L E S F O R G R E AT
C O N T E N T
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Tweets that come from compelling insights result in ideas that add real value.
INSIGHTS INSPIRE IDEAS23
1 0 R U L E S F O R G R E AT
C O N T E N T
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@OptusOptus
Turn your phone into a DIY projector. #YES, it actually works! #Optus
INSIGHTS INSPIRE IDEAS23
1 0 R U L E S F O R G R E AT
C O N T E N T
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Listen to understand. Knowing what your audience is hoping to gain from the Tweets you write will shape the way you develop your Tweets.
LISTEN TO UNDERSTAND33
1 0 R U L E S F O R G R E AT
C O N T E N T
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@Uber_SINGUber Singapore
You know what it's been like out there folks. Hang tight, your driver is doing his best to get to you as quickly as possible! #singapour
@malabySharon Malaby
Well played responsiveness w/ humor @Uber_SING "Hang tight, your driver is doing his best to get to you as quickly as possible! #singapour"
LISTEN TO UNDERSTAND33
1 0 R U L E S F O R G R E AT
C O N T E N T
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Your content should not focus about how awesome your brand is. The best content will be relatable. Focus on how your products or services touch peoples lives. It shifts the focus from being about you to being about your customer.
MAKE YOUR USER THE HERO43
1 0 R U L E S F O R G R E AT
C O N T E N T
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@SamsungSGSamsung Singapore
At Samsung, we are proud of all our #DreamExchange winners & helping them turn their dreams into reality.
MAKE YOUR USER THE HERO43
1 0 R U L E S F O R G R E AT
C O N T E N T
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Keep Tweets clean to not distract from the main message
Dont have multiple #s and @s in your Tweets. Keep it simple. Use rich media if you want to provide more context in your Tweet
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1 0 R U L E S F O R G R E AT
C O N T E N T
KEEP TWEETS CLEAN. DONT DISTRACT FROM THE MAIN MESSAGE
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@SingTelSingTel
Ferdinand and Aguero enjoying our local hawker fare at Maxwell market! #SGGameOn
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1 0 R U L E S F O R G R E AT
C O N T E N T
KEEP TWEETS CLEAN. DONT DISTRACT FROM THE MAIN MESSAGE
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Recognise your champions for content to travel. There are 3 types of champions you can consider; celebrities, influencers & brand advocates
Celebrities command a high degree of public fascination & influence in the mainstream media.
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - CELEBRITIES
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@NaomiCampbellNaomi Campbell
@DigitalFashWeek doing Opening for Zenchi Spring Summer 2014 about to walk #TeamNaomi say.ly/Ajq771Y
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - CELEBRITIES
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Recognise your champions for content to travel. There are 3 types of champions you can consider; celebrities, influencers & brand advocates
Influencers are highly respected & knowledgeable about specific topics (e.g. technology, marketing, parenting, food). They usually concentrate on one topic of expertise & have a prominent following on Twitter
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - INFLUENCERS
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@FinalCutKingZach King
You know those realistic looking Aquarium screensavers??! #BendTheRules @HP
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - INFLUENCERS
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Recognise your champions for content to travel. There are 3 types of champions you can consider; celebrities, influencers & brand advocates
Advocates are your brand fanatics who live and breathe your brand, and readily share their experiences. They might not have a prominent Twitter following but recognizing these champions on Twitter will make them your brand advocate for life
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - ADVOCATES
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@frankbyocbcFrank by OCBC
Look who's out and about at lunchtime? Come spot us and we'll make your day with a Gongcha and rose!
@boonishereKaiBoon
@frankbyocbc @OCBCBank thanks for the #gongcha treat
@frankbyocbcFrank by OCBC
@boonishere you're very welcome! Enjoy your #gongcha! :)
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - ADVOCATES
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1 0 R U L E S F O R G R E AT
C O N T E N T
RECOGNISE YOUR CHAMPIONS - ADVOCATES
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Provide directional language and be clear if you want your followers to take a specific action when they see your Tweet.
For instance, you can ask your followers to ReTweet your Tweet in creative ways
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1 0 R U L E S F O R G R E AT
C O N T E N T
DONT LET YOUR FOLLOWERS READ AND RUN
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@cokesgCoke SG
COKE SurPRIZE! RT and mention us with which numbered can you want. A winner will win the prize within for each can.
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1 0 R U L E S F O R G R E AT
C O N T E N T
DONT LET YOUR FOLLOWERS READ AND RUN
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Stand for something or fall for anything.
Be known for something specific - whether it is a domain of knowledge or a clear brand proposition.
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1 0 R U L E S F O R G R E AT
C O N T E N T
ESTABLISH YOUR OWN NICHE
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@VisaVisa
The Visa card you love plus the phone you can't live without. Apple Pay launches 10/20. http://vi.sa/1sNVowe
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1 0 R U L E S F O R G R E AT
C O N T E N T
ESTABLISH YOUR OWN NICHE
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Your brand is sitting on a trove of valuable content - white papers, press releases, & statistics.
Dont be shy to repurpose some of this content creatively if it can be aligned to your brands content pillars.
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1 0 R U L E S F O R G R E AT
C O N T E N T
REPEAT/REPURPOSE QUALITY CONTENT
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@exxonmobilExxonMobil
Help us inspire the next generation of #engineers! http://bit.ly/1mDhlgU #BeAnEngineer
93
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103
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DONT POST AND PRAY
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@SingaporeAirSingapore Airlines
Book early and fly to Europe on Singapore Airlines now!
Book early and fly to Europe on Singapore Airlines now! Book Now
103
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DONT POST AND PRAY
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DONT POST & PRAY3
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TWEETS FOLLOWING FOLLOWERS
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#CometLanding Starhub New Artist of the Year Singapore #PlanetX Pink LUV Taylor Swift Japan
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Vala Afshar @ValaAfshar 21m"Digital transformation is also about building relationships and alliances inside the company to expedite and scale change." - @briansolis
Reply Retweet Favorite More
Benedict Evans @BenedictEvans 1hVodafone reports 34% data penetration in India, 20% smartphone penetration.
Reply Retweet Favorite MoreExpand
TED Talks @TEDTalks 1m"Creativity is as important in education as literacy, and we should treat it with the same status." http://t.ted.com/yumXoUx
Great via @ProfessorGary: The 5 Steps to Creative Problem Solving http://slidesha.re/1smHT33 @shivsingh @kevinburkeSF
Reply Retweet Favorite MoreExpand
Antonio J Lucio @ajlucio5 2h
Promoted by Marina Bay Sands
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Marina Bay Sands @marinabaysands 1mIm glad to finally have a photo of myself in the famous infinity pool - @GwynethPaltrow #British_Airways #a380
Followed by Sara Varela and Christel Quek
2014 Twitter About Help Terms Privacy
Cookies Ads info Brand Blog Status Apps
Jobs Advertise Businesses Media Developers
TWEETS FOLLOWING FOLLOWERS
105K 8,769 55.8K
@ladyxtelChristel Quek
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Singapore Trends Change
#CometLanding Starhub New Artist of the Year Singapore #PlanetX Pink LUV Taylor Swift Japan
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Vala Afshar @ValaAfshar 21m"Digital transformation is also about building relationships and alliances inside the company to expedite and scale change." - @briansolis
Reply Retweet Favorite More
Benedict Evans @BenedictEvans 1hVodafone reports 34% data penetration in India, 20% smartphone penetration.
Reply Retweet Favorite MoreExpand
TED Talks @TEDTalks 1m"Creativity is as important in education as literacy, and we should treat it with the same status." http://t.ted.com/yumXoUx
Great via @ProfessorGary: The 5 Steps to Creative Problem Solving http://slidesha.re/1smHT33 @shivsingh @kevinburkeSF
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Antonio J Lucio @ajlucio5 2h
Promoted by Marina Bay Sands
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Marina Bay Sands @marinabaysands 1mIm glad to finally have a photo of myself in the famous infinity pool - @GwynethPaltrow #British_Airways #a380
Followed by Sara Varela and Christel Quek
2014 Twitter About Help Terms Privacy
Cookies Ads info Brand Blog Status Apps
Jobs Advertise Businesses Media Developers
Singapore Trends Change
#CometLanding Starhub New Artist of the Year Singapore #PlanetX Pink LUV Taylor Swift Japan
Promoted by Transformers
#Transformers
TWEETS FOLLOWING FOLLOWERS
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Tweets
Reply Retweet Favorite MoreExpand
Vala Afshar @ValaAfshar 21m"Digital transformation is also about building relationships and alliances inside the company to expedite and scale change." - @briansolis
Reply Retweet Favorite More
Benedict Evans @BenedictEvans 1hVodafone reports 34% data penetration in India, 20% smartphone penetration.
Reply Retweet Favorite MoreExpand
TED Talks @TEDTalks 1m"Creativity is as important in education as literacy, and we should treat it with the same status." http://t.ted.com/yumXoUx
Great via @ProfessorGary: The 5 Steps to Creative Problem Solving http://slidesha.re/1smHT33 @shivsingh @kevinburkeSF
Reply Retweet Favorite MoreExpand
Antonio J Lucio @ajlucio5 2h
2014 Twitter About Help Terms Privacy
Cookies Ads info Brand Blog Status Apps
Jobs Advertise Businesses Media Developers
Who to follow Refresh View all
Find people you know Popular accounts
Promoted
Hootsuite @hootsuite
Mark Addicks @MarkAddicks
Seth William Farbman @sethfarbman
Followed by Ken Mandel and to
Follow
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Singapore Trends Change
#CometLanding Starhub New Artist of the Year Singapore #PlanetX Pink LUV Taylor Swift Japan
Promoted by Transformers
#Transformers
TWEETS FOLLOWING FOLLOWERS
105K 8,769 55.8K
@ladyxtelChristel Quek
Compose New Tweet
Promoted by Marina Bay Sands
Reply Retweet Favorite MoreExpand
Marina Bay Sands @marinabaysands 1mIm glad to finally have a photo of myself in the famous infinity pool - @GwynethPaltrow #British_Airways #a380
Followed by Sara Varela and Christel Quek
Promoted Tweet
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Reply Retweet Favorite MoreExpand
Vala Afshar @ValaAfshar 21m"Digital transformation is also about building relationships and alliances inside the company to expedite and scale change." - @briansolis
Reply Retweet Favorite More
Benedict Evans @BenedictEvans 1hVodafone reports 34% data penetration in India, 20% smartphone penetration.
Reply Retweet Favorite MoreExpand
TED Talks @TEDTalks 1m"Creativity is as important in education as literacy, and we should treat it with the same status." http://t.ted.com/yumXoUx
Great via @ProfessorGary: The 5 Steps to Creative Problem Solving http://slidesha.re/1smHT33 @shivsingh @kevinburkeSF
Reply Retweet Favorite MoreExpand
Antonio J Lucio @ajlucio5 2h
Promoted by Marina Bay Sands
Reply Retweet Favorite MoreExpand
Marina Bay Sands @marinabaysands 1mIm glad to finally have a photo of myself in the famous infinity pool - @GwynethPaltrow #British_Airways #a380
Followed by Sara Varela and Christel Quek
Tweets
2014 Twitter About Help Terms Privacy
Cookies Ads info Brand Blog Status Apps
Jobs Advertise Businesses Media Developers
Who to follow Refresh View all
Find people you know Popular accounts
Promoted
Hootsuite @hootsuite
Mark Addicks @MarkAddicks
Seth William Farbman @sethfarbman
Followed by Ken Mandel and to
Follow
Follow
Follow
Singapore Trends Change
#CometLanding Starhub New Artist of the Year Singapore #PlanetX Pink LUV Taylor Swift Japan
Promoted by Transformers
#Transformers
TWEETS FOLLOWING FOLLOWERS
105K 8,769 55.8K
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Promoted FollowHootsuite
Hootsuite @hootsuite 21mCreating a social media strategy for your business? Heres a free white paper to help get you started: http://ow.ly/C7GFj
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2.9x
MORE RETWEETS
3.5x
MORE MENTIONS
3.9x
GREATER SOV
SOURCE: DO BRANDS BENEFIT FROM AN ALWAYS ON APPROACH TO TWITTER, BRILLIANT NOISE, 2014
C O N S I S T E N T PA I D D E L I V E R S M O R E
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20%
HIGHER THAN ORGANIC
P R O M O T E D T W E E T S S C O R E
I N D R I V I N G B R A N D C O N S I D E R AT I O N
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TAKEAWAYS4
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I N T R O : T W I T T E R B I O - express your brand & values OR tell your followers what to expect from following your brand, OR explain your product or service
A U D I E N C E : A U D I E N C E - Define and characterize them C O N T E N T P I L L A R S - 3 content themes
C O N T E N T : O R G A N I C T W E E T S / DAY - 1 to 3 times a day P R O M O T E D T W E E T S / C A M PA I G N - 5, to maximise recall & resonance T W E E T L E N G T H - 100-110 characters per Tweet R I C H M E D I A - Photos, Vines, Videos in Tweets H A S H TA G S - at least 3 per month C O N S I S T E N C Y - content calendar is planned a month in advance
D I S T R I B U T I O N : P R O M O T E D P R O D U C T S - leverage keyword or interest targeting
W H AT I S M Y C H E C K L I S T ?
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SHARED MOMENTS ARE THE EMOTIONAL
GLUE OF SOCIETY
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WIN AT CONTENT
@ladyxtel