CAMPAIGN PROPOSAL

From September, the Bath Chronicle is looking

to run a ‘Win a Playground’ promotion to offer

one lucky school or educational organisation

the chance to win a fabulous playground

prize worth £15,000!

The prize will be won on a prize draw basis so

no matter what size your school or

organisation is, everyone has a chance of

winning.

We are extremely excited for this campaign,

and would love to work together with a

partner in order to make a great change to

the lives of many in the local Bath community.

We envisage a high level of engagement

from schools and educational organisations

throughout Bath Primary schools may wish to

use the funds to develop outdoor play areas

whereas secondary schools may prefer to use

the funds for sports equipment or indoor PE

equipment. Whoever the winner(s), the funds

will make a real impact on the children’s

educational experience.

PAGE 1

TIMELINE

Campaign will run for 12 weeks, across print,

online and social media with full editorial

support throughout.

Weeks 1 -2

Teasers: Pre-promotes across all platforms prior

to launch

Weeks 3 – 5

Registration stage : Campaign launched

editorially in print and online with details of the

entry criteria and a registration form

Weeks 6 – 10

Voting stage: Tokens printed daily with prize

draw forms

Week 11

Counting prize draw entries

Week 12

Finalists event

Winners announced editorially, and through

Social Media

PAGE 2

INSERTS

Inserts Quantity

4x8 teasers 13

17x4 teasers 23

17x8 teasers 7

34x8 Registration forms 4

17x8 Registration forms 8

12x8 Registration forms 4

17x8 voting slip 30

Entries announced editorially 1

Winners announced editorially 1

Total advertising worth

of campaign (rate card)

= £150,091

Run down of inserts that will appear in the

Bath Chronicle and cross-promoted across

the Frome Standard and Somerset Guardian.

PAGE 3

MECHANIC

HOW TO ENTER

We will invite Bath Chronicle readers to first

pre-register their school’s interest at

bathchronicle.co.uk/playground. This will

enable us to monitor reception of the

promotion and communicate with

interested schools once the ‘prize draw’ is

open for entry.

Registration will be promoted heavily by

bespoke adverts in the Bath Chronicle, From

Standard and Somerset Guardian, with

editorial news stories, online and social

media.

REGISTERED!

Once the school has registered, we will send

them a welcome pack containing a break-

down of what happens next and handy

marketing material to help them with their

token collect campaign, such as A2/A3

posters, social media artwork and hints and

tips on best practice.

PAGE 4

MECHANIC – CONT’D

PRIZE DRAW – TOKEN COLLECT

Once the registration stage has finished we

will then print a number of ‘tokens’ in the

Bristol Post daily for five weeks, some days

may carry bonus tokens to keep the

momentum going and keep schools

interested and engaged.

The playground or equipment will be won

via a prize draw. Each school can enter the

draw as many times as they wish, as long as

each entry includes 100 tokens and a valid

entry form. So, the more tokens a school

collects, the more entries will be entered

into the draw and the better the chance of

winning.

The winner will be the first entry drawn at

random after the competition closes.

PAGE 5

OBJECTIVES AND BENEFITS

What will the sponsor get in return?

• Able to offer a cost-effective promotional

opportunity that is beneficial to both parties

• Provide a platform to promote messaging to

the key demographic of students and

parents

• To actively drive newspaper sales and online

audience during the promotional period

• To raise awareness of your brand and

increase exposure in Bath and surrounding

areas

• Access to an audience with a weekly reach

of over 145,366

• Place your brand at the forefront of our

readers mind and ahead of your competitors

• Chance to promote yourself in the most

trusted form of local media

• Publicity in paper and online through the use

of teasers ranging in all sizes, E-Wraps and

outside posters

• Social Media presence and posts to over

100,672 followers and likes

PAGE 6

Source: JICREG 2015 & Adobe Omniture 2015