Will PowerCustom Arrangements & Compositions

Business ConceptWill Power consults with ensemble directors to create custom arrangements and compositions that cater to the needs of their ensemble and its members

Our GoalTo offer modern/relevant music that is more accessible to the general public and appealing to the student population

Success Factors

• Personable Customer Service• Affordable Product Pricing• Product Accessibility• Custom Products• Product Quality

Financial Aspects

PERSONNEL• Core/Management

– CEO (Personnel/PR/Telephone/Contracting)

– WebMaster (Sales/Traffic/Tech)– Marketing

(Travel/Conventions/Advertising)• Independent Contractors

– Composers/Arrangers– Engravers

EXPENSES• Equipment

– Computer(s)– Printer– Software– Binding Equipment

• Facility– Home Office

• Travel

– Convention Fees– Transport/Lodging

• Marketing– Ad Space– Booths

• Office– Print Supplies– Shipping Supplies– Utilities (Telephone/Internet)

Income

• Earned– Stock Product Sales– Custom Product Sales– Consulting Services– Advertising

Strengths• Minimal Staffing Requirements• Custom Detail• Inexpensive• Personal Consulting• Versatility/Flexibility• Accessibility• Previous Market Connections

Weaknesses

• No Current Clients• Inexperience• Lack of Capital• Limited Selling Season• Narrow Market(s)

Opportunities Threats• Independent Contracting• Opportunities for Expansion

– Consulting Services– Arranging/Composing Services

• Outside Competition• Lack of Funding in Music

Education• Decreased Artistic Interest

Competitive Analysis• Competitors– Box Six

• Competitor Strengths– Established– Pricing– Client Base

• Weaknesses– Quality– Relevance

• Future Threats– Competing Companies– Decline of Music

Education– Dissolution of School

Music Programs

What We Offer

• Custom Ensemble Music– Marching Band Programs– Brass/Woodwind Arrangements– Percussion Battery/Front Ensemble Arrangements– Visual Design

• Consulting– Work with ensemble directors– Caters to specific needs of the ensemble