there is a sucker born every minute!

An

Entrepreneur

By Will Krasnoff

In 1810 in the town of bethel, connecticut, A legend was born

How could anyone have known that little Phineas Taylor

Barnum would be the

pioneer of the majestic circus and

one of the greatest

entreprenuers of his

day?

Barnum started his career as a showman when he sold his local businesses and started showing off an old slave woman Who he claimed was George Wasington's nurse

Step right up, See george

Washington's nurse, She's over

150 years old

Barnum's Most famous and influential ad campaign was his managership of Jenny Lind

Barnum's freak show and circus boomed. His hoaxes and advertising wiles Brought him far in the business world.

Barnum's Ingenious Branding is an

example of modern advertising

strategies brought into use by Barnum

Barnum Branded Jenny lind as the ultimate woman. His campaign marketing not only her skill but her character made her the most successful foreign performer of her time

Barnum worked on

the circus late into

his life. He created

and advertise unique

new acts like Tom

Thumb the small

man and Tiny the

giant elephant

Barnum was the quintessential business man. He originated the concept of profitable philanthropy. Every move he made was shrewd and profitable. He was the first modern business man.

Later in life he mostly retired and spent the rest of his days with his wife. He was never forgotten however. His legacy included the modern business and advertising strategies and perhaps more importantly, a hit broadway musical

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Vincent Landro. "...The Press Agent and Celebrity Illusion in Early...American Theatre." Theatre History Studies June 2002: 95-113. SIRS Renaissance. Web. 22 September, 2009.

Bob Brooke. "Step Right Up!." History Magazine Oct./Nov. 2001: 28-33. SIRS Renaissance. Web. 22 September, 2009.