OPTIMIZING SOCIAL ENGAGEMENT ACROSS THE ENTERPRISE

WILDFIRE HELPS BRANDS DRIVE BUSINESS RESULTSSocial networks like Facebook and Twitter create powerful opportunities for brands

to engage with consumers. But to harness the full value, you need a robust platform

that lets you create, manage, and optimize your social media presence. That’s what

Wildfire is all about. We provide software and services that have helped more than

16,000 companies drive social marketing success across five key business objectives:

1. Build brand awareness and generate word of mouth. Through the Wildfire platform,

brands are building brand awareness and creating buzz with unprecedented speed

and impact.

2. Capture leads and consumer data. For many brands, lead generation is the #1

reason for using Wildfire. By running a promotion on Facebook, for example,

marketers can capture consumer contact information and profile data.

3. Engage consumers in an ongoing dialogue. Wildfire enables brands to plug into

social media as an always-on communication channel, allowing them to engage

with consumers and show their personality in an authentic way.

4. Amplify marketing reach and impact. By using Wildfire to integrate social media

into their entire marketing strategy, brands turbocharge their marketing across all

channels, including print, broadcast, digital, and in-store.

5. Drive sales. Beyond creating awareness and buzz, many brands use Wildfire to drive

incremental sales. Common tactics include the use of coupons, discounts, and other

special offers to drive sales through online and offline channels.

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LinkedinUse Wildfire to tap into the leading professional social network through targeted ads, promotions, and branded content.

YouTubeWith Wildfire, you can manage your YouTube brand channels, run affordable video contests, and engage consumers on the world’s 2nd-largest social network with over 800 million users.

GooGLe+Reach consumers through Google+, including its unique “hangouts” that bring users together in live video chats. With Wildfire, you can create, launch, and manage campaigns designed to engage Google+ users and drive viral activity.

PinTeresTWildfire enables you to multiply the impact and exposure of your Pinterest assets by automatically re-publishing your pin boards on your Facebook pages, allowing you to drive more traffic to your commerce channels.

Today’s consumers operate across the social web: In addition to having a Facebook account, they are likely to be active on other social networks. On Twitter, they follow celebrities, causes, and other interests. On LinkedIn, they maintain professional contacts. On Pinterest, they pin items about products they like or intend to buy. On Google+, they engage with circles of friends. On YouTube, they watch videos of their favorite performers. Wildfire enables brands to manage their social presence and engage with consumers across all these channels through a single, unified system.

FacebookCreate and maintain multiple Facebook pages; design and publish all types of rich content; schedule, post, and manage messages; run and optimize ads; and launch and manage any kind of promotion (contests, coupons, sweepstakes, giveaways, quizzes, surveys, and much more).

TwiTTerWildfire lets you reach Twitter’s massive and highly mobile audience through engaging tweets, targeted ads, high-impact promotions, and rich media content. Create, schedule, publish, and manage Twitter content from a single platform.

MULTIPLE SOCIAL NETWORK SUPPORT

wildfire suite 2.0 enables brands to manage their social media

presence across multiple social networks through a single,

integrated enterprise platform.

brochure | Personalizing Interactions Between Brands And Consumers

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PubLish daTa-driven conTenT

Wildfire Suite 2.0 provides a complete set of integrated tools enabling you to develop and publish all kinds of social media content. You can create and publish high-impact messages, pages, ads, and promotions that are designed to drive engagement and business results. You can publish that content across multiple social networks, including Facebook, Twitter, and other social channels, and to your website and microsites. And you can leverage detailed analytics from real-time Wildfire dashboards and reports to inform your content development and publish data-driven content – track what content is working best, and continuously optimize your approach.

Wildfire’s social publishing platform is the most powerful, flexible, and easiest to use in the market. It allows you to create, publish, and manage beautiful content without any technical skills required. With Wildfire, it’s possible to have a campaign up and running in a matter of minutes. You can design your content once and simultaneously publish it to multiple social networks. And Wildfire’s built-in mobile support means your content will automatically look great on all devices – smartphones, tablets, and desktops – without any additional effort.

deveLoP Your sTraTeGY

Successful social media marketing begins with a well-defined strategy that is aligned with your major business goals and objectives. Through the Social Marketing Suite, Wildfire delivers the comprehensive technology platform necessary to support and enable your strategy. But we recognize that technology alone is not sufficient to drive success. It also requires the application of best practices and a robust methodology for achieving consistent and ongoing results.

From the outset, Wildfire’s expert Social Media Strategists work in tight coordination with your social marketing team to ensure the use of Wildfire technology is aligned with your strategy and business objectives. Wildfire’s Social Media Strategists help translate your business objectives into measurable strategies and tactics designed and optimized for social channels, based on extensive experience and knowledge of what works best in social media. Our Social Media Strategists guide you through your first campaign, and they maintain ongoing and regular communication and support throughout your use of Wildfire. The combination of Wildfire’s powerful technology platform, along with our expert strategic services, is a key to Wildfire customer success.

DATA-DRIVEN SOCIAL MARKETINGWildfire Suite 2.0 provides a comprehensive solution enabling you to leverage the power of data-driven social marketing and master the complete social marketing life cycle: Develop your social media strategy. Publish data-driven content. Measure your results and continuously refine your strategy based on results. Manage and control your social marketing activities, end to end. Wildfire Suite 2.0 is the all-in-one solution to take your social marketing to the next level.

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ManaGe and conTroL

The ability to manage and control your social media presence and activities is critical to ensuring consistent experiences for your consumers and minimizing risk. A constant concern for companies is the potential risk to the brand and to the company’s reputation from social media activity. Companies need to guard against unauthorized or inappropriate use of social channels. Wildfire Suite 2.0 includes robust management and control capabilities that let you confidently scale your social marketing activities and delegate publishing and content management rights, while minimizing risk to your brand and reputation.

Key management and control capabilities that are built into the Wildfire platform include:

•Role-based Permissions: Flexibility to create and modify roles, customize permissions attached to roles, and assign users to roles.

• CustomWorkflows: The ability to define automated notifications and alerts for approvals.

•Audit Trail: Allows brands to audit their usage of the Wildfire platform, including user, event description, and date/time stamp.

Measure and reFine

Brands that are most effective in getting value from social media marketing are those that set precisely defined objectives, rigorously measure the results, and continuously adjust their strategy based on those results. Through comprehensive, real-time analytics, Wildfire allows you to track and measure the results of your social media marketing activities, so you can continuously refine your strategy and drive ongoing improvement. You can determine which types of content are producing the most engagement, which promotions and campaigns are driving the most participation, which ads are yielding the best results.

Through pre-built dashboards and reports, Wildfire’s analytics provide detailed visibility into every aspect of your social media marketing. View metrics and results at an aggregate level across all your activities and properties, or at a highly granular level providing fine-grained detail about each activity and property. You can compare performance metrics across campaigns and properties, and you can also compare your performance against industry benchmarks. Ready-made reports allow you to easily communicate your social media performance and results to team members and management.

comprehensive, detailed analytics enable brands to continuously refine and improve their social media content to drive ongoing engagement and business results.

brochure | Personalizing Interactions Between Brands And Consumers

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And for completely customized content, code your own reusable templates. Pages also includes native support for mobile devices. Create your content once and it runs optimally on any device – desktop, tablet, or smartphone. PromotionsPromotions is the industry-leading solution to create, run, and manage high-impact social promotions that drive business results. Build and launch a promotion in a matter of minutes, with no technical skills whatsoever. Choose from the industry’s widest selection of formats, including sweepstakes, coupons, giveaways, and more. Promotions gives you total flexibility to fully brand and customize your content look and feel. And it gives you powerful results data, including referral sources, third party tracking, advanced demographics, Likes and followers gained.

AdsAds enables you to plan, purchase, manage, and optimize social advertising across multiple networks including Facebook, Twitter, and LinkedIn. The Ads tool integrates with unique technology from Adaptly, the leading provider of social ad optimization software used by major brands such as Kraft and Pepsi. It automatically optimizes your ads to drive maximum engagement at lowest cost – not only clicks, but downstream engagement such as Likes and shares. Use ads to drive traffic to your pages and promotions while reducing advertising cost and increasing click-through and engagement.

AnalyticsAnalytics provides comprehensive tools for tracking and measuring your social marketing efforts, enabling you to continuously improve your strategy and drive better results. Pre-built reports and dashboards provide detailed metrics for all your social properties: pages, messages, and promotions. View summary rollups or drill down to specific details. Analyze trends over time across numerous variables. View and compare your performance against industry benchmarks.

coMPLeTe inTeGraTed soLuTion

Wildfire Social Marketing Suite provides an integrated set of tools that enable companies of all sizes and kind to create and manage their social media presence across multiple properties and networks.

MessagesMessages is a comprehensive solution that enables you to create, schedule, publish, and manage messages across multiple social networks from a single unified application. View incoming and published messages in one place. Use custom keyword filters to automatically alert you to messages containing specified keywords. Schedule messages to post at pre-determined times, and target your messages using various parameters. Messages can contain multimedia content, including photos, videos, and links.

PagesPages provides maximum flexibility in designing social pages – it is the only tool that gives you three different ways to create content: Use pre-built templates to get your pages up and running quickly. For more customized content, modify any pre-built template at the code level.

WILDFIRE SOCIAL MARKETING SUITE 2.0

wildfire social Marketing suite 2.0 provides a complete set of integrated tools that enable brands of all sizes to create, manage, and optimize their global social media marketing across leading social networks.

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social media. As a group, Wildfire clients have achieved 2.5x faster fan growth and 30% greater engagement than the average brand on Facebook. On average, customers using Wildfire ads platform have doubled their fan base while beating their cost per fan goals by 49%. Examples of individual customer success come from all types of companies:

• Using Wildfire, Benefit Cosmetics had the fastest growing Facebook page in the UK, a 500% increase in engagement, and became the number one mascara in England

• Blowfish Shoes expanded its email database by 865% during a 12-month campaign using Wildfire, and nearly 50% of all sales transactions during the promotion period involved promotion entrants

• Non-dairy drink maker So Delicious ran a “100 Days of Change” campaign, resulting in two of its most successful sales days ever, a 60% increase in category share, 74% increase in unit sales, and a 1,000% increase in its Facebook fan base

• Melrose Jewelers leveraged Wildfire to drive more than $2 million in incremental revenue over a 12-month period

excePTionaL cLienT services Wildfire’s industry-leading Client Services team includes experts in social media best practices who work directly with customers throughout the entire onboarding and value delivery process, and engage with customers on an ongoing basis, including quarterly reviews. Social Media Strategists, Technical Product Specialists, and Industry Strategists advise customers on all aspects of their social media efforts, with an emphasis on how to leverage the Wildfire platform to the client’s maximum benefit.

robusT vaLue deLiverY MeThodoLoGYThrough a robust and proven methodology, we guide you through a structured process that results in rapid delivery of value. Typically in a matter of a few short weeks, our team guides you through a streamlined process that includes:

• Discovering your objectives and requirements; • Configuring your system setup;• Training your marketing team;• Building your first campaign and content;• Measuring the results; and • Iterating to continuously improve the strategy, campaign,

and content for maximum results and impact.

LeadinG Provider oF sociaL MarkeTinG soFTwareWildfire is the global leader in social media marketing software, with over 16,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Large brands and agencies such as Virgin, Amazon, Unilever, and Ogilvy as well as thousands of small to medium businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, Twitter YouTube, LinkedIn, Google+, and Pinterest.

GLobaL PresenceWith more than 350 employees globally, Wildfire has offices throughout the U.S., as well as in Europe (London, Paris, and Munich), and Asia (Singapore). Wildfire has served customers in more than 140 countries around the world.

Track record oF innovaTionWildfire has a strong record of technology innovation. Its is the only social media marketing company to receive an investment from Facebook’s fbFund, of which Wildfire has been a two-time recipient. Wildfire is a certified development partner of Facebook, YouTube, and LinkedIn. Wildfire has delivered a stream of industry firsts, including:

• First social marketing company to integrate with Facebook, Twitter, LinkedIn, Pinterest, and YouTube

• First to provide native mobile support for Facebook canvas pages

• First to deliver an app that generates Sponsored Stories• First to deliver an iFrame Facebook app

indusTrY-LeadinG doMain exPerTiseTo date, Wildfire software has powered more than 250,000 social marketing campaigns for customers throughout the world – far more than any other vendor in the space. This base of experience gives us unique visibility to analyze and understand what works in social media, which is reflected in our software solution.

Proven cusToMer successWildfire is focused on helping our customers achieve measurable and significant business results through

GLOBAL LEADER IN SOCIAL MEDIA MARKETING

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