wifi - the dangers vs. social wifi - the benefits by jonathan lloyd
TRANSCRIPT
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WiFi – The Dangers Versus
Social WiFi - The Benefits
Jonathan Lloyd@Jonathanlloyd
@Widify
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The WiFi World
• 2.8 billion mobile devices by 2016• Consumers expect WiFi• Challenge for venues is providing connectivity
which is reliable, safe, secure, monitored and provides a return on investment
• Venues still providing WiFi password access
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The Solution
77% consumers prefer social media login as a means of authentication
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The Solution
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Results
• Grow social media and increase reach• Capture data for CRM• Drive traffic to your website• Setup emails based on repeat customers and
birthdays• Content filtering and legally compliant WiFi
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Analytics
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Example Return on Investment
• 300+ seat restaurant– 75 WiFi users a day (1/4) = 2250 a month– 35 new Facebook Likes = 1050 a month– Facebook page currently 6000. Potential 12,000– Double Facebook reach
– 75 new website visits = 2250 a month– New and repeat bookings– Customer experience– Security and peace of mind
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How to Get Started
• Entry solution is Widify in a Box• For large venues (60 users +) conduct a survey
to map WiFi coverage. • WiFi analytics, monthly data and account
management• From £100 +VAT a month
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Widify
• Independent media and software company• Background in local marketing• Managed WiFi, apps and online marketing
solutions• Focus on the hospitality industry with clients
including Sophie’s Steakhouse • Over 30,000 users through our WiFi hotspots
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