wi association of county extension committees (wacec) 2014
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WHAT CAN COUNTY BOARDS DO TO INFLUENCE BROADBAND
EXPANSION?
STATE WACEC CONVENTION, EAU CLAIRE, WI
JUNE, 2014
Professor Andy Lewis, Broadband & Economic Development SpecialistBroadband & E-Commerce Education Center
Jill Hietpas, Regional Broadband EducatorBroadband & E-Commerce Education Center
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Definition of broadband (adj)Bing Dictionary
broad·band[ bráwd bànd ]1. covering many frequencies: using a wide range of
electromagnetic frequencies2. transferring data fast: able to transfer large amounts of
data at high speed
Broadband
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What is Broadband?
Federal Communication Commission (FCC) definition (for residential service):
Current: 4 Mbps Down/1 Mbps Up Proposed: ~10 Mbps/3 Mbps (maybe greater)
Alternative definition: Connection that does not limit application (i.e.
VoIP, web-based video streaming, future innovations?)
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Speed Matters….
Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min
T1/DSL (1.54 Mbps): 1 Hour, 15 min
Cable (10 Mbps ): 11 min, 44 sec
Fiber (1 Gbps): 7 sec
Technology (Data Pipe)
Files/Data (Megabytes)4
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Data Speed CapacityBroadband Technologies
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Getting on the Same Page
“Ya got to have em both…”
Wired and
Wireless
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A Look Back…
177618861976
Source: National Geographic, Artwork by William Bond and Leo Zebarth, compiled by Dorothy Nicholson, National Geographic Art Division.
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Evolution of the Internet
December1969July 1977
Source: http://www.fibel.org/linux/lfo-0.6.0/arpanet.png
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Shortly after the bi-centennial…
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State Networks10
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State-wide Network Example
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• National Broadband Goals• Innovation—Change Happens!
“There's a way to do it better—find it” Thomas Edison
Growing Broadband Demand:
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National Broadband GoalsGoal No. 1: At least 100 million U.S. homes should have affordable access to actual download speeds of at least 100 megabits per second and actual upload speeds of at least 50 megabits per second (2020). As a milestone, 100 million U.S. homes should have affordable access to 50 Mbps/20 Mbps by 2015Goal No. 2: The United States should lead the world in mobile innovation, with the fastest and most extensive wireless networks of any nation.Goal No. 3: Every American should have affordable access to robust broadband service, and the means and skills to subscribe if they so choose.Goal No. 4: Every American community should have affordable access to at least 1 gigabit per second broadband service to anchor institutions such as schools, hospitals and government buildings (2018).Goal No. 5: To ensure the safety of the American people, every first responder should have access to a nationwide, wireless, interoperable broadband public safety network.Goal No. 6: To ensure that America leads in the clean energy economy, every American should be able to use broadband to track and manage their real-time energy consumption.
FCC National Broadband Plan: http://www.broadband.gov/plan
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Innovation: Demand is Growing Faster Than Infrastructure….Why?
Video Conferencing (Skype/Google Hangout)
Tele-Health (Human/Plant Genome example)
Entertainment (NetFlix, Gaming)
Distance Learning/Flipped Classrooms
Public Safety/Government Services
Business and E-Commerce
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Public Service Commission Tools• Playbook for Broadband• LinkWISCONSIN Mapping Efforts and Wisconsin Dashboard• Cost Model• Broadband Assessment Tool (BAT)• Mobile Pulse
Regulations and Policies“Smart Growth” Comprehensive PlansBusiness Growth/DeclineEducation and Outreach
Strategies for Local Elected Officials
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Wisconsin’s Playbook for Broadband
http://www.link.wisconsin.gov/lwi/docs/WI_Playbook.pdf
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Public Service Commission Mapping/Assessment Tools
LinkWISCONSIN Mapping Efforts Tied to the National Broadband Maps Quickly identify Internet Service Providers
(ISPs) who serve specific address geographical locations
Based on Census Block Data and Updated bi-annually
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Wisconsin Dashboardhttp://wisconsindashboard.org/
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Cost Model: The Cost
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Cost Model: The Economic Impact
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PSC’s Mapping & Demand Efforts21
Wired Technology Dec ‘11- June ‘13
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Broadband Demand (Residential)
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Broadband Access: CAI’s23
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Community Anchor Institutions
• Bi-annual broadband information collection
• Over 4,000 CAI’s
• Collect data on: CAI category type, BB Provider, Delivery Technology and Download/Upload Speeds
Source: PSC Demand Survey Webinar, February 2014
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Community Anchor Institutions
CAI Cate
gory
CAI Coun
tVali
dated CAI's
% of CIA's
Validate
d
Schools k-12 2311 1127 49%Libraries 504 416 83%Health Care (Hospitals) 139 34 24%Public Safety 897 151 17%Higher Education 134 16 12%Government- municipalities 80 26 33%Non-Government 113 13 12%Grand Total 4178 1783 43%
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Bandwidth Assessment Tool (BAT)
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Broadband Assessment Tool (BAT)27
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The BAT SurveyAreas of Assessment
• Current service – location, current speed, type of service, etc.
• User profile – concurrent users, PCs/tablets, avg. hours use per user, VOIP, etc.
• Video – streaming time, minutes down/up loading, avg. video use per user, etc.
• Social Media – concurrent users, time on media per user per day, etc.
• Audio – streaming time, minutes down/up loading, avg audio use per user, etc.
• Online apps and gaming – concurrent users, avg online app hours per user, etc.
• Basic web – concurrent users, number sites per user per day, email/attm qty, etc.
• Data files, smart phones/tablets – software installs/updates per month, concurrent cloud users, megabytes backup per day per user, etc.
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BAT Survey: Group Option29
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BAT Assessment Results30
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Fixed Residential Broadband Prices (Average in the U.S.)
Average Monthly Price$(2011 PPP*)
Rank Among OECD and other Countries with Developed Broadband Markets
Average Monthly Price of a Broadband Package
$69.75 32nd out of 38
Download speed of 1-5 Mbps
$34.93 14th out of 24
Download speed of 5-15 Mbps
$43.71 21st out of 33
Download speed of 5-15 Mbps
$56.50 26th out of 32
Source: The National Broadband Plan Goals: Where Do We Stand? http://www.fas.org/sgp/crs/misc/R43016.pdf
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Dunn County Example
http://wisconsindashboard.org/console/infograph
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Cost Analysis
http://www.verizonwireless.com/wcms/consumer/shop/shop-data-plans/more-everything.html
Verizon Wireless example: $375 + $15 * 35 GB = $900 per month for the heavy user using 85 GB per month.
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According to a 2012 OPASTCO study, broadband users now consume 5-20 GB data per month on average, and heavy users consume 70-100 GB per month, with 10 percent of users consuming 90% of the bandwidth. Usage has increased eightfold within the last five years and is predicted to increase threefold again by 2016.Page 72, http://bbcmag.epubxp.com/title/13001
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Cost MattersThe current BadgerNet rate for a 1 Gbps WAN circuit ($11,652 per month) in Wisconsin is nearly ten times the national average price being paid by libraries ($1,272 per month).
Source: Wisconsin Department of Administration BCN rate sheet: http://www.doa.state.wi.us/Documents/DET/Services%20and%20Rates/FY14_03.pdf
Educational Superhighway, Connecting America’s Students: Opportunities for Action - An Analysis of E-rate Spending Offers Key Insights for Expanding Educational Opportunity, April, 2014, http://www.educationsuperhighway.org/uploads/1/0/9/4/10946543/esh_k12_e-rate_spending_report_april_2014.pdf
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Fixed Contract Price vs. Competitive Bids?
Source: Educational Superhighway, Connecting America’s Students: Opportunities for Action - An Analysis of E-rate Spending Offers Key Insights for Expanding Educational Opportunity, April, 2014, http://www.educationsuperhighway.org/uploads/1/0/9/4/10946543/esh_k12_e-rate_spending_report_april_2014.pdf
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Build a CAN/Build Subscribership36
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PSC’s Mobile Pulse Data
Light Grey: DNRPink: PSCGreen: UW-ExtensionBlue: Local GovernmentYellow: EDCsPurple: DATCPBrown: Other Drive Test Volunteers
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Strategies to Enhance Broadband
See: http://broadband.uwex.edu/resources/regulations/
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Regulations and Policies Develop a plan (more on the Comprehensive
Plan…) Adopt a resolution that states the broadband
priorities for the County (Position the County for potential funding and partnerships)
Lease public infrastructure (towers, high rooftops, poles, water towers, road ROW’s, etc.
Public/Private Partnerships Inform State Legislation/funding decisions Facilitate conversations that connect consumers
with providers
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“Smart Growth” Comprehensive Plans
See draft Comprehensive plan update for the Village of Weston: http://broadband.uwex.edu/wp-content/uploads/2014/05/Weston_compplan_broadband.pdf
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Education: Broadband Fairs…
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Education & Outreach… Build better understanding
for the need for broadband Increase digital literacy Increase broadband
adoption BEEC Digital Leaders
Program/ Broadband Boot Camps to build internal capacity
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Know Available Funding Streams
Broadband Expansion Grant Programhttp://psc.wi.gov/apps40/ERF_public/Default.aspx
Farm Bill USDAhttps://agriculture.house.gov/bill/agricultural-act-2014
Rural Health Care Program http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-150A1.doc
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Host a Broadband Listening Sessions Attend a Broadband Boot Camp with a UWEX
Educator (CNRED, Family Living, 4H, Ag) Business Boot Camps Utilize Existing BBEC Resources
Videos Guides Topic-segmented Library of Broadband and
Education Resources (…..on it’s way….) County-specific Resources
http://broadband.uwex.edu/
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QUESTIONS?
Professor Andy Lewis,Broadband & Economic Development SpecialistBroadband & E-Commerce Education [email protected]
Jill Hietpas, Regional Broadband EducatorBroadband & E-Commerce Education [email protected]