why your startup must build a loyal community - ronell smith, moz
TRANSCRIPT
7 Tac0cs ForBuilding ACommunity
(compe6tors will envy)
#1 – Begin FromWithinPassion
must flow from
inside out.
Internal Team Must Embody Passion
#2 – Go From Zero To One
Numbers aren’t
the goal—at first
“The perfect target market for a startup is a small group of particular people
concentrated together and served by few to no competitors.”—Peter Thiel
#3 – Community > Audience
Don’t trust the numbers
Buffer: The Cost Of Relying On Audience
2.5%Folks who’ll share and interact
with yourcontent
Help Them & They’ll Return The Favor
Marke0ngImagina0on
“[People] don't want quarter-inch bits. They want quarter-inch holes.” –Leo McGinneva
#4 – Be human
People connect
with people
Show Some Personality
Give Them Something/ Someone To Root For
#5 – Delight them with content and interactionA little
attention goes a
long way
Empathy: More Than A Buzzword
Don’t Be Afraid To Take Risks
#6 – Use content to promote loyalty
Shh… Don’t tell
competition
Parse.ly
Content Loyalty Aids Community Building
Become The Source For Great Content
Parse.ly
Hubspot
Find The Right Content For Your Brand
Find & Share Popular Content
#7 – Invite contributions from audience
People love
being singled
out
Community Members Enjoy Crea0ng Content
Collaborate With Non- compe0ng ‐Brands
Compe00on Your Brand
Loyal Communi0es Make 10X Possible
“In a shifting landscape, your best defense(and your best offense) is a passionate [community]. People whobelievein what you do. People who believe in who you are.”—Eric Enge
Moz
They’ll FIGHT For Your SURVIVAL
