why your sem strategy isn't working
TRANSCRIPT
1. determines user intent 2. attempts to find pages that match
broad topics rather than specific words.
Google’s recently updated search engine algorithm now:
(Forbes)
Marketers need to mix in short-tail & long-tail keywords to broaden their reach.
The best CTAs in the modern marketing climate will be…
(Entrepreneur)
Simple | Personal | Inspiring
Think out of the box and invest in A/B testing to ensure you have a strong Call-to-Action.
If you’re radically changing your strategy every few weeks in response to small changes with Google’s algorithm update, you could sabotage yourself.
Instead, stick to established SEO practices and keep your eye on upcoming trends.