why your love affair with keyword rankings is hurting your seo (and losing your medical practice...
TRANSCRIPT
Why Your Love Affair with KeywordRankings is Hurting Your SEO (and Losing
You Money)
Incredible Marketing Presents...
Drew Leahy
Director of MarketingStephanie June
Incredible Educator
If you have problems viewing or hearing the webinar, raise your hand by
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If you have a question, click on the and leave a comment. (We'll have 10-
15 minutes of Q&A at the end of the presentation.)
All attendees are in muted mode, so you can't use your microphone.
We'll send all attendees the recording of this webinar tomorrow.
AGENDA
Q&A4 WAYS TO MEASURESEO SUCCESS INSTEAD(AND REKINDLE THE SEOFLAME)
8 REASONS WHYCHASING KEYWORDRANKINGS WILL BREAKYOUR HEART
IT'S NOT THAT KEYWORDS DON'TMATTER...
... IT'S THAT KEYWORD RANKINGS TELLYOU NOTHING ABOUT HOWSUCCESSFUL YOU ARE AT SEO.
8 REASONS WHY CHASINGKEYWORD RANKINGS WILLBREAK YOUR HEART
"PAGE ONE" DOESN'TEXIST ANYMORE...STOP LOOKING
#1
PERSONALANDCONTEXTUAL
Location of computer and internet address (especially forlocal search queries)
Past search history (have you been there before?)
Demographics (age, gender, etc.)
User-behavior (synonym used, pogo-sticking, click-through rate, time spent on page, etc.)
Browser preferences (logged in, logged out, incognito,etc.)
Device usage (mobile, desktop, tablet, Google app)
Search index (Google search, Google Now, YouTube,Google Maps, Google Voice, etc.)
Social activity on Google+ (The social network is dead,but Google still uses its data)
how does google personalize search results?
https://www.google.com/settings/accounthistory
https://www.google.com/maps/timeline
https://www.google.com/settings/u/0/ads/authenticated
Breast augmentation cost
San DiegoCosta Mesa
50-80% OF YOURWEBSITE TRAFFICCOMES FROMKEYWORDS YOUDON'T TRACK
#2
SOURCE: SEOSITECHECKUP.COM
Breast augmentation cost
Breast augmentation before and after photos
Breast augmentation risks associated
Breast implant pricing
Breast augmentation scars
Breast augmentation recovery
Breast augmentation and lift costa mesa
Breast augmentation near me
Breast augmentation in Newport Beach CA
Breast implant doctor in costa mesa
Breast implant surgeon California reviews
Find a breast augmentation doctor
Find breast implant surgeon
Breast implant surgeons costa mesa financing
Top breast enlargement doctor orange county
Boob job surgery cost costa mesa
Safe breast augmentation doctors
Breast augmentation costa mesa
What you track... How patients actually find you...
KEYWORD RANKINGSDON'T ACCOUNT FORCHANGING SERPLAYOUTS
#3
"10 BLUE LINKS"
Page 1 =
92%
SOURCE: SEARCHENGINEWATCH.COM
PEOPLECHANGE.SO DOESGOOGLE.
If "breast augmentation costa mesa" gets 500 monthly searches, then:
Position 1 = 163 visits
Position 2 = 88 visits
Position 3 = 57 visits
And if the average cost per click for "breast augmentation costa mesa" is
$4.35, then:
Position 1 is worth $709.05/month
Position 2 is worth $382.80/month
Position 3 is worth $247.95/month
PEOPLECHANGE.SO DOESGOOGLE.
Page 1 =
GOOGLE'S KEYWORDDATA ONLY TELLSHALF THE STORY...
#4
https://www.google.com/webmasters/tools/search-analytics
https://analytics.google.com/
BEFORE VISIT
BEFORE VISIT AFTER VISIT
RANKINGS DON'TMEASURE INTERESTOVER TIME
#5
CHASING KEYWORDRANKINGS LEADS TOTHE DARKSIDE:BLACK HAT SEO
#6
BLACK HAT
GOOGLEOBSESSED SEO:TACTICS ANDTECHNIQUESDESIGNED TOINCREASERANKINGS BYMANIPULATINGSEARCH ENGINES.
WHITE HAT
PATIENTOBSESSED SEO:TACTICS ANDTECHNIQUESDESIGNED TOINCREASEAUTHORITY,REPUTATION,AND TRUST WITHPROSPECTIVEPATIENTS.
Pays for links from irrelevant sites
Doesn't drive referral traffic
Doesn't create awareness with
your audience
Doesn't increase authority or
reputation
Increases rankings
Pays for links from irrelevant sites
Doesn't drive referral traffic
Doesn't create awareness with
your audience
Doesn't increase authority or
reputation
Increases rankings
Earns links with quality content
Drives referral traffic
Creates awareness with your
target audience
Increases your authority and
reputation
Increases rankings
GOOGLE DOESN'T RANKKEYWORDS ANYMORE,THEY RANK ANSWERS
#7
http://www.brafton.com/news/seo-1/how-to-get-the-most-from-rankbrain-googles-new-ranking-robot/
search: "drumstick sizes"
WHATHAPPENEDTO 'EXACTMATCH'KEYWORDS INTITLES ORCONTENT?
THEY STILLEXIST... BUTGOOGLE ISN'TRANKINGTHEM.
KEYWORD RANKINGSDON'T TELL YOU HOWWELL YOU'RE CONVERTINGTRAFFIC
#8
SOURCE: GOOGLE
4 WAYS TO MEASURE SEOSUCCESS INSTEAD (ANDREKINDLE THE SEO FLAME)
CONTENTGROUPS
Traffic by group
Long tail included
CONTENTGROUPS
Traffic by group
Long tail included
OVERALLREACH
Organic traffic
Referral traffic
Social traffic
Total traffic
CONTENTGROUPS
Traffic by group
Long tail included
OVERALLREACH
Organic traffic
Referral traffic
Social traffic
Total traffic
ENDORSEMENTS
Links
Mentions
Local citations
Social endorsement
CONTENTGROUPS
Traffic by group
Long tail included
OVERALLREACH
Organic traffic
Referral traffic
Social traffic
Total traffic
ENDORSEMENTS
Links
Mentions
Local citations
Social endorsement
BUSINESSOBJECTIVES
Goals completed
Conversions
Assisted conversions
Revenue
Q&A
WHERE WILL YOURANK ON ACOMPUTER WITH NOSCREEN?
SEO ONE-ON-ONESIncredible Marketing Presents...
Drew Leahy
Director of Marketing
Stephanie June
Incredible Educator
THANK YOU FORATTENDING!