why your business logo is important!

Presented By: BusinessDoneNow.comSmall Business Marketing Educator: Jason Kienbaum

A carefully thought out unique colored image that no one else has that represents your business in every form

Copyright 2010 Business Done Now: Small Business Marketing Education and Products. All Rights Reserved. http://www.businessdonenow.com

This is something that I would spend the money on and have a designer create because it is going to be on everything!

However, there are a lot of resources online that you can use to create a logo or if you have access to some design software you can try to create a logo yourself.


This is simple! Your logo must use one of these two options

The name of your business done in a creative format and color

Or

Your business name plus an image done in a creative way.


Having a logo for your business simply says “I am serious about my profession.”

It conveys a sense of security for the people you do business with and makes you that much more legit and trustworthy that you can deliver what you say you can

Even if you don’t have a business set up you should have a logo for your personal brand.


Think about what it is that you want your new logo to say about your business.

Once you decide what the one characteristic is that fits the discipline of your business make sure it shows up in the image design.

A good strategy is to look at other successful businesses to see how they did it and conveyed their message through their logo.


SimpleMemorableTimelessVersatileAppropriate

Resources: Smashing Magazine- http://www.smashingmagazine.com/2009/08/26/vital-

tips-for-effective-logo-design/


Find out their experience and success Testimonials and examples Their design process View their portfolio Find out a time frame for completing

the logo Price Are they professional and how do they

communicateResources: Smashing Magazine- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-

effective-logo-design/
