LA D I ESthe

A modest digital-stone-age manifesto…

Marketing and Tech Executive Female

Led marketing for Fortune 50 and High Tech

Start ups

Educated

Who am I?

40(ish)

Always(trying to)

Learn

Wired is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, the editors deliver a

glimpse into the future of business, culture, innovation and science.

…And that is why Wired is my go-to-source for technology:

(lifted from their website. They also talk about gobs and gobs of fancy magazine awards they have won to prove their forward thinking and

innovation)

…and

IInnovation and forward thinking is why

Innovation and forward thinking is why

Wired. Cover story. Nov 2010

Since I Love Wired Magazine, I threw it in my briefcase as good reading material. I took it with me to a client meeting…

“Is that magazine

Educational? or Soft Porn?”

My client saw the magazine and said….

That got me to thinking….

Is Wired Magazine Educational or Soft Porn? Is Wired Magazine a forward thinking magazine in the new

digital era? Or a backward thinking magazine stuck in the stone age?

So I wrote to Wired and asked them……

My response so far….

…So I looked at the last 32 covers as a guide…

..searching for additional cues

Good news : Last 2.5 years there have been three women on the cover! (yeah!)

1) Picture of a naked woman 2) Another picture of a naked woman 3)Picture of a female cancer patient (oh).

(Wired Magazine has featured over a dozen (fully clothed) men including executives, comedians, and celebrities)

Perhaps the Top Brass at Wired Magazine could use a

Different Perspective?

Top brass at Wired Magazine

Or does it matter?

Employed persons by detailed occupation, sex, race, and Hispanic or Latino ethnicity, 2008," Annual Averages 2008 (2009).

Women lag behind in leading start ups and lag behind employment in high tech

The “where-are-all-the-women” meme is a familiar one, and not confined to the technology world. But in start-up land, where the good idea is supposed to trump social status and everything else, the lack of women in positions of authority stands out.Addressing The Lack Of Women Leading Tech Start-Ups. Wall Street Journal, August 27, 2010

WSJ, August 27, 2010

Wired magazine clearly loves the ladies.But do they support the ladies?

men, picture your kick butt technology advanced daughter, sister, wife, girlfriend or mom taking one of these covers to ANY

place of business…do they look smarter?

Is Wired a forward thinking magazine for the new digital era?

Or is Wired a backward thinking magazine stuck in the stone ages?

Sound off at www.digitalstoneage.wordpress.com

credits• http://www.flickr.com/photos/woodypics/3880194821/