why websites are rubbish how accountancy firms can gain websites that produce measurable results

40

Upload: dan-richards

Post on 12-May-2015

171 views

Category:

Business


0 download

DESCRIPTION

This presentation explores why most websites struggle to be found on search engines and convert visitors to enquiries. Accountancy firms in particular find it increasingly hard to compete and be found in an ever more competitive and saturated market place. You will find practical steps in this webinar to ensure your website is one of those that can work, be measured and improved.

TRANSCRIPT

Page 1: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 2: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

You can Avoid this

Discovered as a result of many mistakesSignificant errors Failed campaigns Discouraging resultsExpensive and time consuming tests

Page 3: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 4: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Proven, Tried & Tested

Page 5: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Discover Today

1. The OLD lie we all believed 2. The NEW lie were being sold 3. Getting Found 4. No goal, thought or process 5. Meet the Team ignored 6. Lack of credible CTA or Soft Offer 7. Directing visitors to your ‘Home Page’8. No automated follow up

Page 6: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

The Lie We All Got Sold

Page 7: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

If You Build It!

Page 8: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Its Caused a Mess!

Page 9: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

The New Myth

Page 10: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

More Rubbish

Creating a mobile version of a Rubbish website will result in More Rubbish

What’s more, despite the considerable rise in smartphone growth, App use dominates.

Page 11: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 12: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Attracting Buyers - NO Selling required

Page 13: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Get ‘them’ to come to ‘you’

Page 14: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Make Sure Your Found

Page 15: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Getting Your Site Found

Page 16: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

SEO every page on your website….

a) Page Title

b) Meta Description

c) H1

d) H2

e) H3

f) Keywords in body

Page 17: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Important Listings

You must be on Google Places

Page 18: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Google + & LinkedIn

Page 19: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

The 3 Phrase Test

Page 20: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Your Free SEO Review

Page 21: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

What Happens When I land?

Page 22: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Where do YOU want them to go?

Page 23: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

????

Page 24: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 25: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

????

Page 26: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Clear Strong Direction

Page 27: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

One clear Message

Page 28: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Meet The Team Ignored

Page 29: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Get it Right

• Quality Photo and not a wedding shot• Make if fun if you want • Carefully constructed bio• Well written and checked by someone• Personal contact details for staff• Links to their personal profile on LinkedIn

Page 30: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

The Mechanics of Lead Generation

Page 31: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Soft Offers & Calls To Action

Page 32: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Send Them to a Landing Page

Page 33: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Automated Email Follow Up

Mail form filled inLinked with mailchimp ‘Thank You’ email generatedAutoresponder emails generated

Page 34: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 35: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 36: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results

Targeted Telephone Follow Up

• Quality telephone follow up• Email Opens• Website Visitors• Free Report/Free Content requests• Hot & Warm follow up• Relational Prospecting not Selling• Appointment setting

Page 37: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 38: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 39: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results
Page 40: Why websites are rubbish  how accountancy firms can gain websites that produce measurable results