why web 2.0 matters (1)

By Daniel Chun, 2010

Why Web 2.0 matters ?Why Web 2.0 matters ?AgendaAgenda

• Background

• Data Data Data

• Relevance to Supply Chain Management

• Web 2.0 & Collaboration

• Course

• Thank you


BackgroundBackgroundMotivation for knowledgeMotivation for knowledge

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes”

Peter F. Drucker (1909-2005) American writer and management consultant.

“The greater the knowledge, the greater the doubt.”

Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

http://en.proverbia.net/citasautor.asp?autor=12134




BackgroundBackgroundEnterprise Business IntelligenceEnterprise Business Intelligence

• “Information managers have gone through 10 or more years of underperforming customer relationship management (CRM), enterprise resource planning (ERP), data warehousing, and BI initiatives. These unsuccessful projects often share the same root cause: lack of business user confidence in the data captured, managed, and consumed within these applications. But things are changing now — pushing data quality more to the forefront.”

Source: Forrester Research, 2008


BackgroundBackgroundKey Drivers for changes to Enterprise Key Drivers for changes to Enterprise

• Internal of organisations and HR– Mobility of workforce– Knowledge Transfer– Information Sharing

• External of organisations– Change in business, political, economic

environment– Severe competition in market and customer

demands


Data Data DataData Data DataTowards “Open Data”Towards “Open Data”

• Tim Berners-Lee, founder of the World Wide Web (http:// and HTML) advocated the need for all enterprises and users to embrace “Open Data” “Linked Data” at TED 2010

Source: TED website


Data Data DataData Data DataData and Business IntelligenceData and Business Intelligence

Source: Infosys


Relevance to Supply ChainRelevance to Supply ChainPublishing of a BookPublishing of a Book• Consumption• Retailers/Stores• Warehouse/Wholesale/DC• Logistics/3PL/Packaging• Printing• Pre-Production• Planning and Supervisory• Editorial• Authorship• Idea

Source: unknown


Relevance to Supply ChainRelevance to Supply ChainAn SCM overiewAn SCM overiew


Relevance to Supply ChainRelevance to Supply ChainCPFR FrameworkCPFR Framework

• Published in 1998, adopted by many companies (Walmart, J.D. Edwards)

• VICS is the organisation overseeing standards• Requires internal, external parties to collaborate as ONE system


Relevance to Supply ChainRelevance to Supply ChainCPFR need for external stakeholdersCPFR need for external stakeholders

• The consumer is at the center of the model. The goal of

collaboration has always been to satisfy consumers with better product availability at lower cost. The new model makes the consumer focus visually apparent.

• Collaboration is a continuous cycle of activities. The old model showed CPFR as a linear, numbered sequence of steps. However, everyone in a customer/supplier relationship recognizes that companies are always simultaneously selling products, shipping the next order, and planning the next promotion. The new CPFR eliminates the presumption that there’s a start and finish (or any predetermined order) to this process.

• Execution and analysis are fundamental to success. The original CPFR model supported demand planning and forecasting in great detail, but gave little-to-no guidance on execution and analysis activities. The 9-step process ended with order commitment – order fulfillment and dexecution were a footnote. The new model rebalances the CPFR tasks to encompass execution and place more emphasis on collecting and sharing the performance metrics that measure the success of the initiative. Source: VICS


Web 2.0 & CollaborationWeb 2.0 & CollaborationWhat is this new theory ?What is this new theory ?

• Tim O’Reilley and John Battelle (2005)– Web as the platform– Harnessing collective intelligence– End of software release cycle– Lightweight programming– Rich User experience– Software above the level of a single device


Web 2.0 & CollaborationWeb 2.0 & CollaborationNew Product Development (NPD)New Product Development (NPD)

Source: Infosys


Web 2.0 & CollaborationWeb 2.0 & CollaborationInformation Sharing improves efficiencyInformation Sharing improves efficiency

Source: Yu,. M. et al (2010)


Web 2.0 & CollaborationWeb 2.0 & CollaborationEnterprise 2.0, eSCM, SCM 2.0Enterprise 2.0, eSCM, SCM 2.0

• SCM 2.0 leverages– proven solutions designed to rapidly deliver results with the

agility to quickly manage future change for continuous flexibility, value and success.

– This is delivered through competency networks composed of best-of-breed supply chain domain expertise to understand which elements, both operationally and organizationally, are the critical few that deliver the results

– through intimate understanding of how to manage these elements to achieve desired results. Finally, the solutions are delivered in a variety of options, such as no-touch via business process outsourcing, mid-touch via managed services and software as a service (SaaS), or high touch in the traditional software deployment model.


Web 2.0 & CollaborationWeb 2.0 & CollaborationWhat’s next to be adoptedWhat’s next to be adopted

• New application of old methodologies

Source: McKinsey Weekly 2009, Six Ways to Make Web 2.0 Work


Web 2.0 & CollaborationWeb 2.0 & CollaborationFuture Enterprise Future Enterprise


Web 2.0 & CollaborationWeb 2.0 & CollaborationTowards APITowards API


CourseCourseLearning ObjectivesLearning Objectives

Web 2.0 and Collaborative TechnologiesWeb 2.0 and Collaborative Technologies (IT 06-009-21 (91)(IT 06-009-21 (91)

Module in Postgraduate Diploma in Business IntelligenceModule in Postgraduate Diploma in Business Intelligence

• Understand the new world of user-generated content and shared content• Appreciate the economic value added of Web 2.0• Gain a brief overview of all major Web 2.0 and collaborative technologies• Understand social factors, community building and user interactions• Business Implications to personal, business, government• Learn how to gain productivity collaborating with partners• Learn how to improve our daily work for manager and executives • Analyse changes in workplace or at home - weighing the threats,

opportunities, technical, social issues• Understand concepts of open contribution and creative commons

framework and prepare for future trends


CourseCourseDelivery & AssessmentDelivery & Assessment

• Lectures

• Recommended Reading

• Tutorial

• Assignments

• Module examination


CourseCourseWeb 2.0 theory for the Knowledge WorkerWeb 2.0 theory for the Knowledge Worker

• Why Web 2.0 ?– Web 2.0 is gaining momentum in all facets of our society– It is as popular as major brands like iPhone, Nokia and as

popular our basic needs

• Why does it matter ?– Do you use Internet, Mobile ?– Do you work, study, live ?– It matters if you are use

• What can it do for me ?– This module will improve your knowledge, makes you

understand the need for, and help prepare you better apply new Web 2.0 and collaborative technologies


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Course Course Web 2.0 is important as Water and iPhoneWeb 2.0 is important as Water and iPhone

Source: Chun


CourseCourseTutor - Daniel ChunTutor - Daniel Chun Email: [email protected] Tel 5132 5169

Blog: http://ClassBooking.blogspot.comTweeter tagideas

Master in Information Technology (CSturt)Bachelor of Science (Deakin)GDip in Marketing (HKUSPACE/HKIM)MACS MBCS MHKIMCompleting MBA UK by Sep

• 20 years professional experienceCareer programmer at Hutchison Mobile Data in 90’s; introduced CompuServe online service to HK (1993)

• Regional telecom and internet career (1994-2001)• Toys retailing and inventor (2002-2006)• Product Manager at a NA toy company 2007-08• General Manager at OBM/OEM manufacturer (2008-09)• Consultant, Trainer, Founder of a Cyberport IncuTrain

company in incubation developing Web 2.0 Apps• Thesis & publications in adopting Web 2.0 in mobile

environment for knowledge management• Visiting student to PolyU M.Sc(KM), OUHK LL.M • Preparing for PhD candidature in KM and Mobile Learning


Thank youThank you

• Thank you

• Hope to see you at this course and other Information and Knowledge Management courses at HKUSPACE

why web 2.0 matters (1)

Documents

data data data data

chain management web

data warehousing

data quality

major web

collaboration enterprise

new cpfr

new model