why we should follow dawat-e-islami's marketing strategy

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Why we should lear n fr om Dawat-e- Islami’s Mar keting Str ategy @ImSaraTahir

Post on 18-Oct-2014

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Marketing


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Dawat-e-Islami is working in 200 countries around the World and have more than 80 Plus different departments. It's very active in traditional as well as Social media. It's success is mainly due to its founder Moulana Ilyas Qadri, notoriously famous for killer presentations and a die hard fan following on Madani Channel. Find out how this Muslim group is making a difference, whereas the rest of common Muslims still think technology is "haram".

TRANSCRIPT

Page 1: Why we should follow Dawat-e-Islami's Marketing Strategy

Why we should learn from Dawat-e-Islami’s

Marketing Strategy@ImSaraTahir

Page 2: Why we should follow Dawat-e-Islami's Marketing Strategy

M usl im sEx pr ess

This is How

them selves

Page 3: Why we should follow Dawat-e-Islami's Marketing Strategy

Dawat-e-Islami Group

also called

Madani Channel

But there is one Muslim Group that is above al l th is

Page 4: Why we should follow Dawat-e-Islami's Marketing Strategy

Fam ous Presen ter on Madan i Channel

I l yas Qadr ia.k.a.

Bapa

or bet t e r known by ...

Page 5: Why we should follow Dawat-e-Islami's Marketing Strategy

15k

1 2 4

350kLIKES

100k

16k

15k +

Twitter

Followers

16k +

Videos

100k + App Downloadsin 4 months

350k +

Facebook

Fans

Madani ChannelAccomplishments

Page 6: Why we should follow Dawat-e-Islami's Marketing Strategy

USA

Madani Channel Accomplishments

INDIA PAKISTAN

SOUTH AFRICA

It is now wor king in 200 count r ies ar ound the Wor ld and has mor e than 80 Plus dif fer ent depar tments

UK

Page 7: Why we should follow Dawat-e-Islami's Marketing Strategy

So How come this "t r adi t ional", "or thodox"

gr oup is expanding exponent ial ly when other s

f ind i t so har d to even Sur vive

Page 8: Why we should follow Dawat-e-Islami's Marketing Strategy

T H E Y H AV E A C L E A R V I S I O N

“ I Must Strive to Ref orm Mysel f & People of the Ent ire World”

Reason 1

Page 9: Why we should follow Dawat-e-Islami's Marketing Strategy

They Know Branding Better than Us

R e a so n 2

Page 10: Why we should follow Dawat-e-Islami's Marketing Strategy

They know how to

I nculcate Unity

Reason 3

Page 11: Why we should follow Dawat-e-Islami's Marketing Strategy

See what I mean

Never seen in any of the Fortune 500 Companies

Their Brand is l ike a Cult

Page 12: Why we should follow Dawat-e-Islami's Marketing Strategy

They don’t think Technology is Haram

Reason 4

Page 13: Why we should follow Dawat-e-Islami's Marketing Strategy

Dawat -e-Islami is working in 20 0count r ies around t he Wor ld andin more t han

depar t ment s

Solely on "Donation "

80 Plus dif f erent

UniqueRevenue

Model

Reason 5

Page 14: Why we should follow Dawat-e-Islami's Marketing Strategy

Brand Loyalty

t hat of A pple

Reason 6

Their Brand Loyal t y

is far great er t han

Page 15: Why we should follow Dawat-e-Islami's Marketing Strategy

He can Talk about Bir yani al l day

Yet he m anages to captu re audiences' atten tion

Reason 7

He can Dance

He can Si ng

Page 16: Why we should follow Dawat-e-Islami's Marketing Strategy
Page 17: Why we should follow Dawat-e-Islami's Marketing Strategy

Sara Tahir Founder & CEO of Innover

@InnoverSolutions

@ImSaraTahir

@ImSaraTahir

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