Sales Velocity Partners www.salesvelocitypartners.com

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Why Use Outsourcing?

Laying the groundwork that makes you successful. Let’s face it. It’s the work nobody wants to do.

It’s difficult and time-consuming. Qualifying leads on the phone to find hot

prospects. Profiling target audiences to make sure they’re right. It’s the work

that prevents your expensive sales and marketing people from doing what they

do best … and quite frankly, what they really want to do.

This groundwork is neglected at your peril.

The closer your prospects are to being sold before your salespeople talk to them,

the more successful those salespeople will be. The more precisely the Marketing

Department can target their audience, the greater the ROI they'll get from their

campaigns. We thrive on doing the groundwork that will make you successful.

The single most important tactical reason for outsourcing is to reduce and gain a tighter control on operating costs.

Companies that try to do everything themselves may incur vastly higher

development, marketing and deployment expenses. You may just lack the in-

house resources or want to focus on your core competencies by ridding yourself

of the peripheral ones. It may be just getting the work done more effectively or

gaining access to innovation and thought leadership.

When companies outsource, they become more flexible, more dynamic, and better able to change themselves in order to meet the changing opportunities available.

Markets, competition, government regulations, financial conditions, and

technologies all change extremely quickly; keeping up with these changes,

especially where each next generation requires a significant investment of

resources and dollars.

Outsourcing lets the company focus on broader business issues while having operational details assumed by an outside expert.

For many companies, the single most compelling reason for outsourcing is that

several of the ‘how’ type of issues are siphoning off huge amounts of

management’s time and attention. Too often the resolution of those issues

becomes stuck in the middle management ‘decision gridlock.’ This creates

financial and opportunity costs that affect the organization’s future. Outsourcing

can enable an organization to accelerate its growth and success through

expanded investment in the areas that offer it the greatest competitive

advantage and improve time to market.

Sales Velocity Partners www.salesvelocitypartners.com

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Consider the advantage that contracting with a Demand Creation expert in creating and qualifying leads can play in helping you generate revenue.

They ask meaningful and pertinent questions to determine whether people who

indicate interest are in fact true prospects. Once a true prospect is established,

they dig deeper to find out exactly what that prospect needs that your company

can provide. They stick with the prospect until solid interest has been

established. When that prospect is ready to be contacted by your company, they

pass on the name to a sales rep. This allows your sales reps to focus on their

area of expertise, which is closing deals, thereby enabling them to generate more

revenue for your company.

Our goal is to help our customers create incremental sales

opportunities through the execution of lead generation programs.

We do this by maximizing our client’s ability to communicate value and

differentiation in clear, consistent and compelling ways. We have the ability to

augment market development programs combined with the improvement of

sales processes and their respective integration into existing frameworks.

Selling is about identifying and then solving problems.

Our Professionals provide this invaluable service. We are different in that we are

not telemarketers. Telemarketers read from scripts and cannot fully engage

prospects when on the phone. We ask meaningful and pertinent questions to

determine whether people who indicate interest are in fact true prospects. Once

a true prospect is established, we dig deeper to find out exactly what that

prospect needs that your company can provide. We stick with the prospect until

solid interest has been established. This allows your sales reps to focus on their

area of expertise, which is closing deals, thereby enabling them to generate more

revenue for your company.