Why to advertise on Television in India?

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TV as a Medium in India

India is the 2nd Largest TV

market in the world.

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TV as a Medium in India

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TV Ad Revenue Growth Trend

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TV in Comparison to other Mediums

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Why TV Advertising ?• Media accounted for 30% of sales out of which 33% comes from Television

• TV was responsible for 44% of all media-driven interactions including likes and comments on Facebook

• Reach, brand awareness, drive brand loyalty , brand sales and brand equity - TV is the most effective medium in driving this

Reach Frequency Targeted advertising

Brand Awareness

Highest Reach with 800 mn+ viewers

An avg Indian watches 3 hrs of TV daily

Target your brand in your region on TV

Higher brand awareness &

credibility

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Reach Channels Frequency Channels

GEC, Big properties like IPL, WC etc.

Movies Blockbusters

News, Music,Movies

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Print Vs Geo-Targeted TV

Benefits of Geo-targeting – Punjab market  Reach Cost (INR)

Only Print 1.2 million ₹ 1.79 cr

TV (National) 31 million ₹ 5.45 cr

TV (National+Geo-targeted) 40 million ₹ 6 cr

Geo-targeted TV 29.6 million ₹ 0.58 cr

Print* + Geo-targeted TV 30.8 million ₹ 1.79 cr *TG converted to CS 4+ to show clear comparison with the Print reach || Print* is the data for reduced number of insertions