why the travel and leisure industry needs its own advertising media!

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In the future, there will be two types of companies, those that are alert and adapt to consumers changing behavior and those that go out of business. -Consumer patterns have changed, our industry needs to Mirror those patterns and go where consumers go. Marketers that dont follow will find themselves as part of the past. Necessity and innovation have always been the key factors in driving our industry forward and Right now its necessary for our industry to have its own intelligent custom built Advertising Media that is in complete Sync with consumers. Now and in the future.

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  • 1. Why the travel & leisure IndustryNEEDS its OWN Advertising Media!

2. STOP wasting valuable resources reaching people who cannot even be your customers. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate.Accelerate. Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead. Progress. Accentuate the Positives.Create the future. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE.THRIVE. Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead. Progress. Accentuatethe Positives. Create the future. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER.PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead.Progress. Accentuate the Positives. Create the future. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead.GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create.Synergize. Surge. Lead. Progress. Accentuate the Positives. Create the future. Rule. Arise. Evolve. Be Seen. Advance.Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate.Proliferate. Create. Synergize. Surge. Lead. Progress. Accentuate the Positives. Create the future. Rule. Arise.Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate. Accelerate.Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead. Progress. Accentuate the Positives. Create thefuture. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE.Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead. Progress. Accentuate thePositives. Create the future. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead. GROW. GAIN. PROSPER.PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create. Synergize. Surge. Lead.Progress. Accentuate the Positives. Create the future. Rule. Arise. Evolve. Be Seen. Advance. Exceed. Excel. Lead.GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate. Proliferate. Create.Synergize. Surge. Lead. Progress. Accentuate the Positives. Create the future. Rule. Arise. Evolve. Be Seen. Advance.Exceed. Excel. Lead. GROW. GAIN. PROSPER. PROFIT. DRIVE. THRIVE. Consolidate. Accelerate. Innovate. Elevate. Evolve 3. Why the Travel & Leisure Industry NEEDS its OWNAdvertising Media. WHITE PAPER By Amin AhmedCopyright 2011. Travel Industry Showcase 4. The Travel & Leisure Industry NEEDS its own Advertising Media because..A.Current methods are Ineffective & OBSOLETEB.Customers need a VIRTUAL REPLICA of the industry in their digital worlds.C.General Media gives us PATHETIC results at EXORBITANT costs. Copyright 2011. Travel Industry Showcase 5. The World is changing ((Rapidly)) and we MUST change with it.Marketers must ADAPT Or PERISH.In the future, there will be two types of companies, those that are alert and adapt to consumerschanging behavior and those that go out of business. Adaption really implies the ability to grow. Many people cling to what used to work instead ofembracing change. Its not just the travel industry thats changing, the entire world ischanging. World economics are shifting and where money is going is shifting.As consumers continue to evolve into digital media, marketing is being changed forever. In thisnew world, there is greater demand for media across multiple platforms. Marketers must forgerelationships with those at the frontier of New media and Technology in order to stay relevant.Consumer patterns have changed, the industry needs to Mirror those patterns and go whereconsumers go. Marketers that dont follow will nd themselves as part of the past. Whether its the birth of the travel agent or GDS, one thing is clear, our industry has alwaysevolved to keep up with the times.Necessity and innovation have always been the key factors in driving our industry forward andRight now its necessary for our industry to have its own intelligent custom built AdvertisingMedia that is in complete Sync with consumers. Now & in the future.Necessity and Innovation have always been the "Consumer patterns have Changed.KEY factors in driving our industry forward The industry must MIRROR those And right now its NECESSARY for our industry patterns and go where consumers goto have its own intelligent Custom-builtAdvertising Media.Copyright 2011. Travel Industry Showcase 6. Customers need a VIRTUAL REPLICA of our industry in their digital World. My initial research paper established 2 things that Travel & Leisure customers need today: a) The Hottest Deals from ALL travel & leisure suppliers in ONE place.b) No Fluff, No Clutter, No Travel Stories, No Blah Blah, Just the Hottest Deals updated everyday. Customers need to make the right buying decision, and to do this, they need to Know of all the best deals available in the industry at that point in time. Its impossible to make the best choice from limited options Without even Knowing whats availablein the industry. They also need to know enough about the offers to lter the good from the bad. But, how do they nd out all the Hottest Deals available in the industry right now? They cant possibly put their entire life on hold to research, discover & list all the hottest deals from across the industry. Can they? Well, Guess What?? Thats what they do, or rather thats what they try to do. They call friends, acquaintances, suppliers and agents on one hand, and on the other they spend hours researching the internet, jumping from one suppliers Website to another. The sheer clutter of information they are exposed to with everyone trying to sell them something often leaves them confused & frustrated.Customers can STOP these frustrating practices once our industrys Media startsliving inside their digital worlds showing them everything they need to knowat a glance. Just give me a MENU & Buyers guide to I notice all the Travel & Holidaychoose from that represents the ENTIREAdvertisements when Im busy workingindustry whenever I want to travel or projects and when its my time fortravel and leisure I dont see any.need some pampering We need ONE Marketplace a virtual Industry alive and vibrant 24/7 THERE IS AN EVEN BIGGER DEMAND & URGENCY - EXCERPTS FROM RESEARCH OF JANUARY 2010 - BY TRAVEL & LEISURE BUYERS FOR THE INDUSTRY TO HAVE ITS VIRTUAL REPLICA LIVING INSIDE THEIR DIGITAL WORLDS. 7. General Media gives us Pathetic results at Exorbitant costs.. The local newspapers may be perfect for advertising a common household commodity thatsRELEVANT to all the readers.But, when it comes to advertising Travel & Leisure, MOST of the readers CANNOT be ourcustomers even if they wanted to, due to nancial and social factors. Hence, our advertisement will be relevant only to a small fraction of readers, who, bythe way, May Not be interested in travel & leisure during the time of seeing theadvertisement.Quite surprisingly, the tables turn as soon as its Their Time for travel & Leisure,theyre all eyes and ears for advertisements and go to great lengths searching for thebest offers, often with much frustration, pain and limited success.Copyright 2011. Travel Industry Showcase 8. To sum it up, There is NO common platform between the industry and customers that is rock solid and there all the time as a common and well known meeting place. We end up using general media because we have NO OTHER CHOICE. We are totally ((subjected)) to General media. and seem to have accepted our situation and settled for eeting, temporary, inconsistent and inefcient attempts to connect with new customers resulting in the catch 22 explained in the last paragraph of the previous page, thus leaving both sides dissatised and disgruntled. Well, NOT ANY MORE! These primitive practices are now part of the PAST. The Travel & Leisure industry is now Custom Making the PERFECT common meeting platform in the form of its OWN media, an industry showcase, a marketplace and exhibition thats LIVE, VIBRANT, and OPEN all the time, a place where CUSTOMERS ock to, to buy travel & leisure.Copyright 2011. Travel Industry Showcase 9. Currently, MOST of our resources are wasted on reaching people who cannot even be our customers. COMMON PUBLICThe White dots symbolize people who are INCAPABLE of being customers due to their nancial/social class. Or not looking to buy travel or leisure at the GENERALtime of seeing the advertisement.MEDIAThe Blue dots represent people who are CAPABLE of being CUSTOMERS and looking to buy at the time of seeing The Advertisement.Copyright 2011. Travel Industry Showcase 10. Our Own Media will DRAW OUT the Genuine Customers from the masses.TRAVEL& LEISURECUSTOMERS COMMON PUBLIC OUROWNMEDIACUTS through the clutter and establishes a SOLID & PERMANENT CONNECTION with travel and leisure Customers.As far as the customers are concerned its the Industry Showcase, an Exhibition of travel, leisure, hospitality, tourism & wellness thats open, valid and intheir lives all the time.Imagine dropping an advertisement in this channel and it instantly reaches millions of Travel & leisure customers.A continuous owing channel. We can drop a new product into the channel every week,month, or even EVERYDAY.Copyright 2011. Travel Industry Showcase 11. Copyright 2011. Travel Industry Showcase 12. A Glimpse Amins career took off in 1982 as about a ticketing agent in InternationalTravel Service, West End Hotel. Bangalore. An eager 17 at the time, he remembers his rstsalary of Rs 150/- with much joy and pride. He later joined Imperial Travels as Sales Manager. Imperial Travels belonged to the well known and respected Minocher family. Amin then

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