why the corporate site is more important than ever
TRANSCRIPT
Why the corporate site is more important than ever
David Bowen, Bowen Craggs, December 2014
“The corporate website is dead”
© Bowen Craggs & Co. 2014
© Bowen Craggs & Co. 2014
Ashley Brown, head of digital, The
Coca-Cola Company 2013
Is he right?
A) the corporate website is not dead
B) asking whether it is dead or not is the wrong question
© Bowen Craggs & Co. 2014
This is the right question
• How can our company most effectively speak to and with the outside
world?
© Bowen Craggs & Co. 2014
Many answers
© Bowen Craggs & Co. 2014
• Corporate websites are only part of the answer
• So is social media
• So is the internet
• But they are the most cost effective mechanisms at the moment
• Which makes them phenomenally important
The group level web estate is
• The first place many people will come to find out about the company
• The place they will go if there is negative publicity
• The destination of a possibly surprising number of customers
• Where all jobseekers will go
• Where other very important people will look
© Bowen Craggs & Co. 2014
We should perhaps talk less about
© Bowen Craggs & Co. 2014
The corporate website
And more about
© Bowen Craggs & Co. 2014
Our main group
communication
channel
Or maybe
And if they are dead, so is the company
Group level
marketing
© Bowen Craggs & Co. 2014
Why your corporate site is more important than ever
David Bowen, Bowen Craggs, December 2014