Why Social Media Marketing Campaigns Fail?

Social media is a very powerful marketing tool. If it is used in the right way, it can generate leads for your business. But very few companies are able to sell through social media. There are many reasons why social media marketing campaigns fail.

Your social media activities must give a return on investment to your business and that should be your goal. Most of the businesses do not have a definite goal while campaigning. When you work towards a defined goal with a clear content and engagement strategy you will find that the right people naturally follow you on Face book and Twitter.

No Defined Goal

Excessive Advertising of Products/ Services

Many companies make the mistake of advertising too much about their company products or services in social media. Excessive advertising of products or services irritates the followers. So, make sure your posts are not always about ‘we are the best’, ‘we offer affordable services’ etc. Post engaging and useful content and aim to build relationships. Only then successful social selling will occur.

Inconsistent Activity

Many businesses do not post regularly on social media. You should post appropriately on different platforms, and remember to be consistent with your message on each. But as a business, you first need to know which social media platforms will work best for you in the long run in drawing customers for your business.

Hiring a Newbie

There are many firms that hire a newbie for their social media activities. Don’t ever make this mistake. Someone with established social media expertise should be hired for handling your social media activities or else all your efforts will be in vain. Newbies are not able to connect properly with the company’s target audience; neither are they able to add value to social media conversations.

Not Considering Social Media as a Two-Way System

Most of the social media campaigns fail because they take ‘social’ out of their campaigns. They create and post content which their target audience do not seem to be interested in. The posts should be based on what your target audience is interested in. It should be a two-way system - you post, people comment, you respond to the comment and so on.

Keep these 5 points in mind while when planning and executing your

social media marketing.

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