why so serious dark knight casestudy
DESCRIPTION
CURATED TRANSMEDIA CASE STUDY Case Study and Cannes submission by 42 Entertainment. I refer to this case often, a very good view of how branding will emerge with ubiquitous storytelling elements, arg, event and social media components for a "slow burn" evolution. * I did not plan or execute this campaign, I'm a huge fan of the work and think it's some of the most breakthrough execution seen in the last 3 years.TRANSCRIPT
Why So Serious? http://www.alternaterealitybranding.com/whysoserious_viral09/
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