W H Y S A L E S A R E N ’ T A S S T R O N G A S T H E Y S H O U L D B E

C R E A T E D I S T I N C T I O N

…and how to fix it!

E V E R Y B U S I N E S S D E S I R E S M O R E S A L E S !

Y E T, F E W U N D E R S TA N D W H Y T H E Y D O N ’ T A C H I E V E I T !

E V E R Y B U S I N E S S D E S I R E S M O R E S A L E S !

C U S T O M E R S M A K E A D E C I S I O N

S T O P F O R A M O M E N T T O T H I N K A B O U T H O W

C U S T O M E R S D O N O T S E L E C T Y O U …

C U S T O M E R S D O N O T S E L E C T Y O U …

T H E Y S E L E C T Y O U I N S T E A D O F O T H E R A LT E R N AT I V E S !

T H E R E F O R E :

• It might not be your product quality or service delivery that is the reason why sales aren’t where they should be!

C R E AT E D I S T I N C T I O N !

Y O U N E E D T O D I S C O V E R H O W T O …

TO STAND OUT AND MOVE UP!

How do you stand out in today’s world of similarity?

How do your customers tell the difference between you and the

competition?

D O Y O U R C U S T O M E R S L I K E D O I N G B U S I N E S S W I T H Y O U ?

of your customer?

Are you focused on the

EXPERIENCE

Clarity

The FourCornerstonesOf Distinction

Creativity

Communication

CustomerExperience

Focus

The Formula for Creating Distinction:

Clarity

The FourCornerstonesOf Distinction

The Formula for Creating Distinction:

Cornerstone #1:

I N S A L E S , Y O U C A N N O T

D I F F E R E N T I AT E W H AT Y O U C A N N O T

D E F I N E .

Clarity

The FourCornerstonesOf Distinction

Creativity

The Formula for Creating Distinction:

Cornerstone #2: CREATIVITY

• To be perceived as innovative, you need only a single point of creativity.

• You don’t have to be “unique from A to Z” to sell more distinctively!

Clarity

The FourCornerstonesOf Distinction

Creativity

Communication

The Formula for Creating Distinction:

with your customers?

How do you

INTERACT

Start TELLING YOUR STORY!

Cornerstone #3: COMMUNICATION

Clarity

The FourCornerstonesOf Distinction

Creativity

Communication

CustomerExperience

Focus

The Formula for Creating Distinction:

“THE PURPOSE OF ANY BUSINESS IS TO

PROFITABLY CREATE EXPERIENCES SO

COMPELLING TO THE CUSTOMER THAT

LOYALTY BECOMES ASSURED.”

“ALL BUSINESS IS SHOW BUSINESS!”

ULTIMATE CUSTOMER EXPERIENCE

M A K E T H E T I M E T O D I S C O V E R T H E S P E C I F I C

A C T I O N S T E P S T O C R E AT E D I S T I N C T I O N I N S A L E S !

ScottMcKain

@ScottMcKain

ScottMcKain

C R E AT E D I S T I N C T I O N A N D D E L I V E R A N U LT I M AT E C U S T O M E R E X P E R I E N C E

T O D I S C O V E R M O R E : H T T P : / / C R E AT E D I S T I N C T I O N . C O M