why people love gift giving - retailer
DESCRIPTION
Gift giving is a universal way to show interest, appreciation and gratitude as well as strength bonds with others. This article has shown the psychological benefit from gift giving and analyzes why people prefer the gift card rather than gift in kind. This is why the Gift Market grows every year with double digit. Retailers, if not yet started their gift business, should start Now. This document has shown the business benefits can be enjoyed by Retailers to start their gift card program. And more importantly, Gift Card is also the way for Retailer to convey their “Love” message to all of their beloved customers.TRANSCRIPT
CERIDIAN STORED VALUE SOLUTION
“Better to give than to receive, we are improving our psychological health and inner beauty”
DOLOR SET AMET
Why people love gift giving
Why people love gift giving“Giving a gift is a universal way to show interest, appreciation, and gratitude, as well as strengthen bonds with others”
CHAPTER 1
Psychology behind Gift Giving
2
Smiling from the heart no matter give or take
Receiving the most awaited gift from somebody
“ There is an enormous sense of satisfaction when seeing the ex-pression on the face of someone you’ve given a gift to. A way to express feelings, giving reinforces
Why people prefer gift in cash
rather than in kind
“According to the theory of consumer choice the con-sumer (i.e., the receiver of the gift) knows more about what will maximize their utility than the gift giver does. Accordingly, if we really care about allowing the receiver of the gift’s ability to maximize their utility, we s h o u l d o n l y give gift card as cash
iv
Economic theory on gift giving- “People prefer to receive gift card to buy what he/she really wants”
The girl cries because she receive the gift which is not she wants
People who receive the gift card will have get more happiness than receiving the hard gift because the receiver will 100% know what they really love.
This is why Gift Card Market is growing every year
How important are each of the following considerations when buying a gift card?
Extremely Important
The ability to let the gift receiver select something they want
91%
The ability for a gift receiver to select the size, color or model of choice
84%
The ability to have an alternative if I can’t decide what to get
76%
The ability to give something other than cash or check 73%
The ability to provide a special treat such as a meal or a movie
68%
The ability to give a last minute gift 63%
Empirical research on customer preference on Gift cards and Gift in kind
Over 91% of customer want to give their gift receiver to pick what they really want and wider of choices.
CHAPTER 2
Why Retailers need to sell Gift Card
“Retailers offer gift cards because they are profitable product and consumers love to buy them”
SUMMARIES
1. Steady Sales - All Year Around
2. Long Term Business Growth
3. Customer Acquisition & Cross Selling
4. Brand Recognition and Loyalty
5. Unbeatable ROI
SECTION 1
Gift Card business to Re-tailer
7
Bespoke the brand image by featuring the merchant logo
8
Gift Cards Not only Increase Sales But Also Steady Sales
Lessens the validity cash between months
More Steady Sales - People Prepaid for Products
Cards for “Birthday”; “Anniversaries” ; “Baby Showers” ; “Graduations” the list go on
Sales Increase not only during holiday season but year around
9
Long Term Growth Engine
Unlike other retail product with the nature of short life cycle, Gift Card are a growth engine for many retailers
Sales Growth Engine - Long Term Effect
1st year : Avg 350% growth ; 2nd year : Avg 200% growth ; 5th year : CAGR 67%=> Gift Card Product Line would be 2%~7% of total sales
Immediate and long term effect of Gift Card Program
10
80% of gift card recipients have received the card to a store where they never shopped, 1/3 of those will become repeat shopper
The most Cost effective tools for Customer Ac-quisition
Gift Card is powerful for up-sell and cross-sell
The most cost effective tool for cross selling and customer acquisition
11
They are a walking billboard carried in wallets for everyone to see
Bespoke the brand image by featuring the merchant logo
Customer keep return visiting to your store
Continuously remind customer of your Brand
Type to enter text
Brand Recognition and Brand Loyalty
12
Unbeatable ROI
Typically, customer purchase goods worth 80% more than value of Gift Card
Lift your sales
Revenue Stream of Gift Card
Breakage : Avg 2%~8%Interest Earning : 30 days to 60 days
Breakage and Interest Earning
Typical Cost : <1% of total salesTotal ROI : Avg > 750
Impressive ROI for Gift Card Program
xiii
Emotional attachment on Gift Card
“Every Great Company would have different philosophy but would share the same in common - “Love”
Gift Giving is the most common way to express “Love”.
For those Retailer, not yet start their gift business, should leverage the Gift Card business to help their beloved customer to love each other and to convey this message to all the world.
About Ceridian Stored Value Solution
ACHIEVEMENT SUMMARY
1. Global Provider: 650+ clients across 45 countries
2. 550 MM+ card production ; 1.2 Billion transaction processed
3. More Top 100 retailers than anyone else
World Leading Prepaid Solution
15
Ceridian SVS has been the pioneer since 1992 in providing prepaid solution service for 650+ customer worldwide in which 6 of top 10 retailers in USA
“ We are a World Leading Prepaid solution service company, serving different customers in different retail industry all over the world”
20+ experience in Prepaid Solution
16
SVS clients are all over the world and in different retail industry
About Author : Kelvin Tai
xvii
“ Seasoned IT/Business consultant on Financial and Retail industry, specializing on payment solution”