Open innovation :inevitable

process or best way to get your ideas stolen ?

Key success factors forbetter technology transfer

Marseille, April 2nd 2012

Jean-Yves HuwartGlobal Enterprise

Table of contents

1. Open innnovation is not new 2. Why open innovation with

startups is becoming critical for bigger companies

3. Sharing without the stress to be stolen

1. Open innovation is not new

Decades long, innovation was a locked in process

Source : Wikimedia

Openness in the innovation system appeared with the trading of patents/IP

The Patents Office in Washington DC

Later, companies and universities joined forces to conduct research programs

Science Parks and clusters then surfaced

Nowadays, innovation is shifting outwards, especially to Tier 1 suppliers

Amazon, Nintendo or Apple, a.o., are major customersof the Taïwanese group Foxconn (Original design manufacturers)

Industrial companies outsource innovation to sub-system manufacturers

Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787

Innovation migrates to business partnerships with smaller players

Example : Procter & Gamble

Enterprise 2.0 widens open innovation dynamics to new contributors

2. Why open innovation with startups is becoming critical for bigger companies

Shortening of the innovation cycles

A rising complexity

No clear correlation between level of R&D spendings and innovation impact

Free global information and communication tools

A much higher unpredictability which increases organisation’s fragility

So, bigger companies need more agility through partnering with startups

3. Sharing innovation without the stress to be stolen

Pick up what’s critical and open for the rest

Define the sharing menu and conditions before filling in the plates

Build trust based human relationships

“Born big” or build your global innovation footprint from scratch

Flickr : Village at Sandhill

Put innovation closer to customers and markets

Protection comes from speed

Flickr Aden29

Jim Whitehurst, CEO Red Hat

Build platfom approaches

Thank You !

Jean-Yves HuwartGlobal Enterprise

Twitter : @JeanYveswww.global-enterprise.bizhttp://www.slideshare.net/

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