why "marketing automation" is essential for smbs..?
TRANSCRIPT
“What Makes Marketing Automation Essential for SMBs?”
Email Works
Socia
l
Internet D
isplay
Adverti
sing
Paid Se
arch
Email$0
$10 $20 $30 $40 $50
$12.90 $19.71 $22.38
$39.40
Return on $1
Source: Direct Marketing Association
Overall B2C B2B and/or B2G Both B2B and B2C Over 100,000 emails per month
Under 100,000 emails per month
0%
20%
40%
60%
80%
100%
120%
140%
119% 114%127%
108%94%
139%
Estimated ROI from email marketing programs What is the estimated ROI from email marketing programs for your organization?
Source: ©2013 MarketingSherpa Email Marketing Benchmark Survey Methodology: Fielded December 2012, N≥42
Email Remains the Most Popular Online Activity
Of Adults Online:
65 % use Social Networking sites
92 % send or read email
Email is Universal
Source: Pew Internet & American Life Project
Email Remains the Most Popular Online Activity
Of Adults Online:
65 % use Social Networking sites
92 % send or read email
Email is Universal
Source: Pew Internet & American Life Project
Email Remains the Most Popular Online Activity
Of Adults Online:
65 % use Social Networking sites
92 % send or read email
Email is Universal
Source: Pew Internet & American Life Project
Email versus IS Social
New Subscribers
“Email and Social Media
work together to share your content to your audience.
Your newsletter subscribers can share your best email content to social networks where more of your fans can discover it.
Your social followers can upgrade to an email subscription for even more personal, relevant content.”
“Even as retailers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a decades-old technology to drive sales.
The killer app is called e-mail.”
BloombergDec. 2012
The Killer App
Sales-Push.Com
ByVijay MohnaniSMB Digital Marketing Expert Sales-Push.com ( One Stop Solution for Online Sales & Marketing )