why linkedin in the era

12
Smarketers’ 10 Ways to use To Serve your Marketing Needs

Post on 17-Oct-2014

378 views

Category:

Technology


2 download

DESCRIPTION

Hello All, This is a try from my-side to make you all understand the value of LinkedIn for all kind of professionals. These is not something completely written by me. I have read lot and researched and have compiled from various sources, so I owe all of them a Big Thanks, I work at I Knowledge Factory Private Limited (www.ikf.co.in), Social Media Team. You can follow us : Facebook : https://www.facebook.com/IKFPune Twitter : @ikfpune Blog: www.blog.ikf.co.in Please go through this, let me know if this has helped you anywhere in understanding any thing new that you were not knowing.

TRANSCRIPT

Page 1: Why linkedin in the era

Smarketers’

10 Ways to useTo Serve your Marketing Needs

Page 2: Why linkedin in the era

1. Increase Your Visibility

Add connections to increase the probability of being seen .

Page 3: Why linkedin in the era

2. Improve Your ConnectivityShow all your affiliations in your profile – Your work experienceExpertise/SkillsEducations

Page 4: Why linkedin in the era

3.Optimize Yourselves

Make your LinkedIn profile public, give it a custom URL and include your profile in your email signature.

Page 5: Why linkedin in the era

4.Enhance Your Search Engine ResultsPromote your blog/website by including links to them in your LinkedIn profile

Page 6: Why linkedin in the era

5. Perform Blind, Reverse And Company Reference Checks.Check references for a potential contact or company you are visiting to.

Page 7: Why linkedin in the era

6. Increase The Relevancy of Your SearchUse advanced search to find where people and companies who want to target are.Search using keywords relevant to the target industry

Page 8: Why linkedin in the era

  7. Make Your Meetings Go Smoother.Learn more about people you are meeting so you can discuss common interests & acquaintances.

It’s better than awkward silences.

Page 9: Why linkedin in the era

8. Gauge The Health of The Company.Do an advanced search for a company (uncheck “Current Companies only”)

You will find the rate of turnover and if people are abandoning ship.

Page 10: Why linkedin in the era

9. Scale the Industry History

Thinking of client or working with particular sector?

Learn more by finding people who work for competitors or failed companies.

Page 11: Why linkedin in the era

10. Track the Startups.Find out who is doing new startups by searching for “stealth” or “new startup.”

Sort by degrees to see people closest to you first

Page 12: Why linkedin in the era

Thank You Happy Networking

Manish Pandey,Lead Generation Department