why librarians must use social media
DESCRIPTION
Deck for my Social Media and Librarians presentation. Won't make too much sense without me talking through it, but it does point to various resources.TRANSCRIPT
Why librarians need to use social media
Phil Bradley
What are we talking about?
• Let’s just not go there shall we?
• Definitions are less important than what you can do with it
• The activity, not the tool is the key
• Oh, if you really insist…
What is Web 2.0?
• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
And ‘social media’? The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
http://en.wikipedia.org/wiki/Social_media
The old way and the new way
Pre-Social Media• Complicated
– HTML, SEO, FTP – and that’s before you even start!
• Computer based– Software and content on your
machine or network
• Installed software – You have to buy, install and
update the software
Now and the near future• Simple
– Tools exist to create pages and resources for you
• Cloud based– Save directly onto internet
servers, without even realising it!
• Browser based– You load the software when
you need it
The old way and the new way
• Solitary– You worked by yourself
& sharing was difficult
• Communication– Difficult and limited
• Crowd based– Easy to share
information eg b’marks
• Communication– Probably too many ways
to communicate now!
See the conversation prism!
http://www.theconversationprism.com/
The old way and the new way
• Data was in one place– The website ruled over
everything
• Control was through the website– Promotion, information,
limited contact
• Consumption– Of data
• Data can be everywhere– Share data across
different sites with 1 click
• Control is dispersed– Weblogs, Twitter,
Facebook groups
• Creation– Of data
The old way and the new way
• Web searching– Websites, page ranking
• Information had to be tracked down– Searches run on a
regular basis, slow and laborious
• Information– Badged, owned,
controlled
• Internet searching– User Generated Content,
value of the person• Information comes to
the searcher– RSS feeds, news
curation, alerting services
• Information– Out in the wild, in
different places, formats
The old way and the new way
• Speed and storage– Limited and expensive
• B’band and terabytes– Available and cheap
The old way and the new way
• Getting it right– Mistakes cost money
• Desktops were king– Activity focussed around
the machine
• Getting it fast– Speed is really important
• Access is key– Laptops, notebooks,
smartphones, smart tvs
Fall in desktop purchase
The old way and the new way
• Web 1.0 was about limitations– Control in the hands of a
few
• Strict and clear roles
• Social media is about free access to information
• Roles now blurred
Yes… but?
• “It’s vacuous marketing hype”• “Web 2.0 is totally silly”• “Meaningless”• “is made entirely of pretentious self serving
morons.”• “a lot of thin but very hot air blown at you by
those who are convinced that having nothing to say is by no means a good reason to shut up.”
So…
• Is it a question of degrees of difference?
Or…• A difference of kind? (Is it or isn’t it a fad?)
What does it mean in practice?
Social media in search
Social media in Google
Social affects results
Bing Social Search
Blekko and Facebook
Social Media activities
• Why?– People ask people that they know– People are getting used to participation and
asking/answering questions– The conversations will take place regardless of
your participation– Control is not possible – even of conversations
about you/your organisation!
Where do you need to be?
Google+
Google Reader
Facebook: People
Facebook: Pages
Facebook: Places
Facebook: Events
Facebook: Groups
Facebook: Library pages
Twitter Search
Social bookmarking
My feed from my network
Diigo
iPad/News curation resources
Zite
Zite top stories
Pulse News
News curation via the web
News.me daily digest
Scoop.it
Using start pages
• Individually• As a group– Share tabbed pages– Alternative to email contact– To Do lists– Note pads– Always immediately available
Netvibes
Collating content - Wikis
• Create your own websites• Allow multiple authors• Instant updating, editing• Embed content from various sources
Example Wikis
• LIS wiki• Library success wiki• Wikipedia• PB Works• Library Instruction wiki
Bookclubs using Goodreads
http://bit.ly/rxiLAZ
Guiding Tools
Trailfire
Trailmeme
Pearltrees
Jogtheweb
http://www.jogtheweb.com/run/FKRZ1SQDhvv7/Multimedia-resources-for-librarians
LiveBinders
Museumbox
Presentations
Question resources
Quora
Twitter advanced search
Flickr
Library Thing
Ask a librarian!
Wikis
In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
