Why Knight Frank, harrogate 2014

LONDON

Yorkshire and HumbersideRest of UKLondon and International

30%

60%

10%

SCOTLAND &NORTHEdinburghLauderAberdeen†Glasgow†Newcastle upon Tyne†

NORTHHarrogateLeeds†Manchester†Sheffield†

CENTRALCirencesterCheltenhamOxfordWorcesterHerefordStratford-upon-AvonStow-on-the-WoldBirmingham†Cardiff†

HOME COUNTIESAscot*Esher*Cobham*Virginia WaterHaslemereHorshamGuildford*Tunbridge WellsSevenoaksBerkhamstedBeaconsfield*Henley*Milton Keynes†

SOUTH WESTHungerfordBasingstokeWinchesterExeterBathBristolSherborne

Knight Frank is the largest independent property consultancy in the world, established more than 110 years ago and renowned for delivering consistent professional advice. We pride ourselves on recruiting the best people and with more than 12,500 professionals globally, we have experts who handle residential, commercial and agricultural property around the world.

Along with our people and global network, our track record of sold and let properties highlights our ability to do the best job for our clients, and our research department ensures that we have access to the latest market data. In addition, our use of technology gives us five points of difference and no other agent can compete with us on all of these points.

1. global reach

Location mattersOur market appraisals are based on extensive experience and knowledge of the local area. This is complemented by our national and global network. As the residential market becomes increasingly global and international exposure becomes paramount, the benefit of this network becomes clear. With 330 offices spanning 48 countries, we have a truly global reach and receive interest from a wide range of buyers, from those downsizing within the UK to international investors and company executives moving from abroad. The fact that we build relationships with each of our clients and applicants means that, whether they come from Harrogate or Hong Kong, we will always source you the best possible match from our ever-growing pool of potential buyers.

Where our buyers come from:

* Indicates offices with both sales and lettings teams† Commercial offices 20 offices across Central London offering sales and lettings

We put clients at the heart of everything we do

Our unique partnership culture allows us to put our clients at the heart of what we do. This means that our service levels are driven by our clients’ needs, not those of external shareholders. As a result we have created an environment that nurtures the best people in the business and genuinely allows us to give the best advice – the sort of advice you’d give your family. What can be a life-changing process for many people – buying, renting or letting a property – is handled with care, discretion, service, and professionalism at all times.

we understand

The work of St Michaels Hospice in Harrogate is much admired and Knight Frank is delighted to assist through a 3 year sponsorship of the hospice van that supports the network of fund raising shops.

We also continue a long association with the Acorn Committee and its fundraising for Dementia Forward and people with dementia in the Harrogate, Ripon and Wetheby area in addition to the Scleroderma Research at Leeds General Infirmary.

Our community

The teamTim Waring FRICS tim.waring@knightfrank.com T 01423 535373

With over 30 years’ experience, Tim is one of the leading estate agents in Yorkshire.

Lindsey Thomas lindsey.thomas@knightfrank.com T 01423 535375

After a career in banking, Lindsey has built an enviable reputation during her 13 years in estate agency.

James Bryan james.bryan@knightfrank.com T 01423 535372

Following a 10 year involvement in high street estate agency, James brings an added dimension to our Harrogate team.

This year is proving to be an active market place with an encouraging number of properties already being offered for sale ahead of the traditional spring selling period. Some buyers are still expecting discounts but sellers are becoming increasingly robust. Good houses that are sensibly priced are creating strong interest with some selling in competitive circumstances.

2. people

Clients come back to us again and again.

It’s not just about the years of experience, it’s about the results we deliver. Knight Frank is renowned for marketing the most prestigious property around the world. But we are also hugely successful in marketing ‘best in class’ property wherever it is. The statistics support our performance, with an enviable track record and clients keep coming back to us again and again.

In the last 12 months, 76% of our sales in Yorkshire were priced under £1 million.

To hear more of our clients’ stories, visit KnightFrank.co.uk/FranklySpeaking

The sale is in the detail

3. track record

york road Guide Price £650,000

SOLD

competitive

biddingresults

in sale over guide

price

Duchy Road Guide Price £1,650,000

SOLD

sold for the

firsttime

in over forty five

years

Goldsborough Guide Price £865,000

SOLD

sold to

buyerfrom

the south of

england

Property search is evolving

4. technology

Embracing new technology to support our outstanding marketing of property ensures that we can get property in front of more people, increasing the chance of a successful sale or rental. The ‘near me’ functionality on our app means that you can search for the properties near you, or much further afield.

Slightly closer to home, we are currently marketing properties in Yorkshire that are available on the global search site and on our iPhone and iPad apps. Every day Harrogate office properties are viewed almost 700 times through the global search

The power of our website enables us to track who is buying – from around the world, the UK, London or across Yorkshire, we can identify the best means of targeting potential buyers for property.

• Over 2.3 million property viewings on our apps for iPhone and iPad, with more than 600,000 in the last 3 months

• The only agent app to feature research content

• Over 600,000 visitors a month to our Global Property Search site from all over the world

• Multi-lingual search site, which automatically translates details to one of eight languages, including Mandarin, Russian, French, Spanish and Italian, broadening the appeal of your property to a global market

• My Knight Frank allows users to register for their own property alerts

ipad app

top

SINCE ITS LAUNCH OUR

HAS REMAINED IN THE

LIFESTYLE APPS

25%OVER

OF ALL

ARE ORIGINALLYOUR BUYERS

THROUGHSOURCEDKNIGHTFRANK.COM

under £500k – 12%

£500k to £750k – 31%

£750k to £1m – 33%

£1m to £1.5m – 16%

£1.5m to £3m – 6%

over £3m – 2%

Insight drives performance Our world-class research team ensures that we lead the field in understanding the key drivers of the residential property market. We produce regular research reports and market insights which demonstrate real market knowledge, allowing us to price and market a property to deliver a sale in the most effective way.

Our news and research blog is a great way for you to find the latest news, views and analysis on the world of prime property and associated subjects, from planning and residential development to tax reform and international wealth trends.

KnightFrank.com/GlobalBriefing

Local area insight

69%PROPERTY

£1mOF OUR CURRENT INSTRUCTIONS ARE UNDER

Sale by price band

We know the market

5. research

Knight Frank Harrogate24 Albert Street • Harrogate • HG1 1JT T 01423 530088 • E harrogate@knightfrank.com

KnightFrank.co.uk/Harrogate

• A significant 43% of our sales under £750,000 reflect seller endorsement of our marketing strategies for town and country property in and around Harrogate.

• Almost 25% of our sales over £1 million recognises the strength of the Knight Frank brand at the top end of the market across Yorkshire.

• With an impressive 64% of sales between £500,000 and £1 million, Knight Frank continues to grow its profile and market share in the greater Harrogate area.

Statistics reflect sales during 2013