why is product design important and what factors affect a good design?
TRANSCRIPT
STRATEGY
Setting
Chapter 11
WHY
product design is
important and what factors
affect a good design?
Design is the totality of
features that affect how a
product looks, feels and
functions to consumer.
Design offers a potent way
to differentiate and position a
company’s product and services.
Design can help
differentiate a product from
others in the market.
Hawkins cooker with very unique design
Stylite flashlight whose switch glows in
dark.
How can a good design be
created?
Design Thinking
3 Phases of
Design Thinking
1. OBSERVATION
Intensive ethnographic
studies of consumers
2. IDEATION
Creative brainstorming
sessions
3. IMPLEMENTATION
Collaborative teamwork
to decide how to bring
the design to reality
These slides were created by Ankit Kumar, IIT
Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow