Why is licensing important? To promote and protect university brand standards

• Protection and oversight of our name and trademarks

• Assurance that WSU product is produced under ethical conditions

• Brand development

Why is licensing important? Licensed goods extend the reach of our brand

Why is licensing important?

Our new licensing agency:Learfield Licensing Partners

Learfield’s strengths:

1. Retail development – Learfield’s record of advancing retail channels and product offerings for regional brands is well targeted to Wayne State’s licensing program.

2. On-campus innovation – Key guidance in advancing compliance, integration and growth.

3. Improved revenue sharing

WSU retail development

WSU licensing development

Coming Soon

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Story Support Gallery Comments

PV158000 Gildan OryBlend 50 Cotton / SO Poly T-Shirt .

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labe l. Seamless doub le-needle 7/ 8' co1lar. Doub le-need le sleeves and hem. Taped neck and shou de rs.

Product Measurements

$15 • 00 Ad d $2 for 2X and 3X sizes

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IGNITEPC90 Ultimate Crewneck Sweatshirt

9 -ounce . 50/ 50 cotton /po ly fleece . A ir jet yar-. fo r a sofi:. pil -resista nt fin isn. lmpr irted. !mooned.

Product Measurements

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How will this charge read on my credit card?

Can I make changes to my order?

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What is your policy regarding bulk sh ipments?

Other quest ions abou t this campaign? Contact us HERE.

• School support

Why is licensing important? Royalties support Wayne State University

WSU licensing development

Future goals:

• Cultivate new licensees• Grow product mix and increase collaboration with

on- and off-campus retailers• Encourage and support new retailers in specialty

and big box categories• Integration and collaboration with Wayne State

Athletics’ retail program