Why is India Your Favorite 2D and 3D Animation Outsourcing Destination

In recent years, India has emerged as the new haven for 2Dand 3D animations even though it is comparatively new to theanimation industry as compared to its movie industry. In thelast 10 years, there has been a spurt in the production ofanimated films in India, with the majority of them revolvingaround mythological characters. Renowned entertainmentcompanies like Sony and Walt Disney have already outsourcedboth, pre and post-production 2D 3D animation work to Indiaand for good reasons.

Why Outsource Animation to India

1. Knowledge of English

2. Cost benefits

3. Technical expertise

4. Well-equipped studios

5. Flourishing market

Knowledge of English

• India has a large pool of young professionals who possess an extensive knowledge of English.

• The language barrier is thus removed, and foreign animators find it convenient to work with their Indian partners.

• It paves the way for mass production and distribution of animation pictures in a language common to half of the world.

Cost benefits

• There is definitely a cost advantage in 3D animation outsourcing work to India.

• Companies like Toonz Animation offer their services at rates that are 25% to 40% lower than other Asian and American studios.

• A huge difference in cost between India and US can also be seen in producing full-length animated films.

• An average animator charges approximately $125 an hour in the US; in India, a similarly qualified animator would cost a mere $25 an hour.

Technical expertise

• The technicality involved in animation is simply unimaginable; it calls for expert knowledge.

• India has an abundance of software engineers, who form an inseparable part of animation and multimedia production houses.

• India's creative 2D and 3D animators are well-versed in different techniques such as custom animation, cell animation and animation effects to create 2D animation movies, e-cards, games, interactive CD presentations, and advertisements and 3D animation movie clips, game development, and TV commercials.

Well-equipped studios

• Many world-class studios catering to the animation industry at low costs have come up in several cities of India.

• They are equipped with state-of-the-art technologies comparable with the best that are used in the West.

• With qualified technicians at their helm, these studios work behind the scenes to produce several world-class 2D and 3D animations.

Flourishing market

• A large audience base in India has been the backbone of its entertainment market.

• Entertainment marketing skills in India come handy in the promotion of animation films.

• The correct marketing concepts directed to the right audience at the right time work wonders for the producers of 2D and 3D animators.

Learn more about how to outsource 2D and 3D animation to India.

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