Why Is Double Opt-In Better Option Than Single Opt-In?

By:Alphasandesh.com

Inception

• Email marketing is an extremely effective method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself. It is also a very successful way to manage normal correspondence with your clients and attract prospects to purchase your products or services, no issue where they are.

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What is single opt-in• It is a method where email subscribers provide

you with permission to obtain email from a particular entity by making a single step such as filling out a subscription form on a website or a subscription sheet at a trade fair openly giving permission to get your email.

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What is double opt-in• It is a procedure where users grant permission

to obtain email from a particular entity by carrying out two steps: A primary subscription step followed by a verification step. For instance, this could be done by filling out a subscription form on a website or a subscription sheet at a trade fair, and then validating that subscription through email.

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Why is double opt-in better option• The double opt-in verifies that the person who

gave their e-mail address really wants to opt-in to your list. If this additional confirmation is not present then any individual could enter any e-mail address to sign-up any other individual.

• From the email list owner’s point of view it is essential that only people who actually want to be on your list get opted in. If you use a single email-opt in method you would wind up with a very low quality email list.

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Benefits of double opt-in• With no double email opt-in, you are on risk of

having bad e-mail ids on your list. Nasty competitors may inundate your single email opt-in form with bad addresses merely to spoil your sender reputation. In fact, a double opt-in email sign-up process defends your list, your business, and your customers.

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Benefits of double opt-in

• A double opt-in email sign-up method also provides you with the ability to interact with your customers instantly in the verification email.

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Benefits of double opt-in• You can inform them more

about your product/service and request them to add your email to their individual white list, or even give them a special offer. This permits you to put a message in front of them as they are still thinking about you after getting signed up.

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Conclusion

• In the conclusion, marketing is all about a good return-on-investment (ROI), and that is just what you acquire with a double opt-in email method.

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