why is digital important for healthcare in asia?
TRANSCRIPT
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Why Is DIgItal Important for healthcare In asIa?
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Internet
on-line gamingBlogs
apps
eBooksh-games
social mediamobile devices
Wireless
asia is digital
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reality checkWorld internet users by region
BIllIon Users WorlDWIDe
41.3% asia: 650 million
24.8% europe: 390 million
15.7% north america: 246 million
10.6% latin america/caribbean: 166 million
3.4% africa: 54 million
2.9% middle east: 45 million
1.3% australia/oceana: 20 million
1.5
Internet World stats, feb 2009
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90%
80%
70%
60%
50%
40%
30%
20%
10%
significant rise in the number of Internet users in asia
1990
20121990
2012
Data from world bank last updated: June 5 2012
Internet Users as % population
china, 36%
singapore, 70%
malaysia, 56%
Indonesia, 9%
Korea, 82%
thailand, 21%
Vietnam, 28%philippines, 25%
India, 4%
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fact}}
In asia 2X increase over the last 10 years
In asia 650 million internet users*
Internet World stats, feb 2009
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healthcare professionals in asia believe the internet is essential to their practice*
china 68%taiwan 39%Japan 69%sK 88%aU 87%
Internet is part of a physicians professional life
manhattan research, taking the pulse asia v9.0, 2009
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there is a significant rise in the number of mobile users in asia
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180
160
140
120
100
80
60
40
20
1990
20121990
2012
Data from world bank last updated: June 5 2012
rising number of asian mobile users
mobile cellular subscriptions (per 100 people)
Korea, 106
singapore,
malaysia, 119
china, 63
Vietnam, 176
philippines, 86
thailand, 106Indonesia, 94
India, 61
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fact In asia a whopping 850% increase over the last 10 years
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moBIle
}
from small screen to BIg screen
In the next 3 years
• More people will access the web
• More searches from mobile devices than computers*
WeBsItes neeD to Be moBIle frIenDly
* morgan stanley 2010
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ipads are more popular in richer areas that have infrastructure% of web traffic coming from ipad
Brunei 58%
78%singapore9%Indonesia
26%thailand30%malaysia
15%Vietnam
17%philippines
34%cambodia
http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnelshttp://www.google.com/publicdata/directory
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Medicine goes mobile
The M-Squared InnovaTIonM2 = MuLTI-SCreen X MoBILe aCCeSS
Insert as title slide for section on asia mobile
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Percent of doctors that use (desktop/smart-phone/tablet) in their practice
99%desktop or laptop
84%smartphone
54%tablet
87% uSe a SMarTPhone or a TaBLeT
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Physicians search on all devicesUse of search engines to find clinical and treatment information
98%
defauLT quICk Look-uP read & TeaCh
of desktop/laptop owners search on this device
56%of smartphone owners search on this device
63%of tablet owners search on this device
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Wireless access delivers health information
Medicine is multi-screen
anywhere
laptop
anytime
smartphone
anyone
tablet
mhealth
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apps are driving access to medical & health
information
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there is an increasing number of medical apps
But, there are really just 7 basic ways they work
Decision support patient support collboration
reference/lookup patient tracking
patient education/ consultation
continuing medical education
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asian medical Bloggers
www.thefavoureddoc.wordpress.com
www.singaporemd.blogspot.com
www.gigomole.blogspot.com
www.spacefan.blogspot.com
www.angrydr.blogspot.com
Blogs give patient’s a more genuine and credible voice.
they also allow other physicians to communicate and share ideas.
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What Does thIs mean for healthcare marKetIng In asIa?
• The convergence in the growth of internet usage, mobile phone ownership, and wireless access presents unique opportunities to communicate, engage and connect with medical professionals.
• The age of personalised informatics has arrived: Innovation in delivering healthcare information provides higher levels of information relevant to me!
• Engagement models have changed: more story-building than information telling
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Be smart• SMART communication will reward innovation in digital applications:
- Simple: make communication direct, focused - Mobile: make digital content compatible with mobile devices – make this the start point - Attractive: use design to enhance digital content and the user experience - Reach: digital allows greater reach, engagement, responsiveness with customers - Trending: digital innovation is rapid, look for trends, anticipate, experiement
• More changes to come: - social media in healthcare – is it really scary for pharma? - personal clouds - augmented reality - tapping not typing- good bye QWerty (at last!)
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referenceshttp://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/, http://www.google.com/publicdata/directory, http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels, http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html
www.ward6.com.sg
look out for more perspectives on digital healthcare in asia and points-of-view as to what it means for pharma or visit us at:
www.ward6.com.sg
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www.ward6lab.com.au
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