why invest in angsana - accor...flagships –angsana velavaru, maldives –113 rooms why invest in...
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WHY INVEST IN
ANGSANA
ACCORHOTELS GLOBAL DEVELOPMENT
FEBRUARY 2018
Ang
sana
Vel
avar
u, M
aldi
ves,
113
room
s
-
2#2
VIBRANT UPPER UPSCALE - ANGSANA
SENSING THE MOMENT
Angsana brings the adventure back into travel whatever your age or reason to visit. Intertwining local chic and a
vibrant fun-filled atmosphere, Angsana offers amazing destination playgrounds across the worlds.
BONDING
VIBRANT
LOCAL CHIC
ADVENTURE
WHY INVEST IN ANGSANA – POSITIONING – FEBRUARY 2018
Ang
sana
Bin
tan,
Indo
nesi
a, 6
4 ro
oms
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3#3UNIQUE SELLING POINTS
WHY INVEST IN ANGSANA – KEY FIGURES – FEBRUARY 2018
X2Number of
resorts within 5
years
>90%of international
guests
>50%Mobile
bookings
Ang
sana
Vel
avar
u, M
aldi
ves,
113
room
s
-
4
NETWORK & PIPELINE13 Angsana Hotels & Resorts • 1,630 keys • 8countries
10 Angsana hotels & Resorts in pipeline • +1,906 rooms
AMERICAS
+252 rooms in pipeline
AFRICA
2 hotels • 92 rooms
Angsana Balaclava, Mauritius – 52 rooms
ASIA PACIFIC
11 hotels • 1,538 rooms
+1,455 rooms in pipeline
Angsana Laguna Phuket, Thailand – 399 rooms
EUROPE
+199 rooms in pipeline
NETWORK VS PIPELINE1,630 keys 1,906 keys
Upcoming opening
Angsana Teluk Bahang, Malaysia
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55#5FLAGSHIPS – ANGSANA VELAVARU, MALDIVES – 113 ROOMS
WHY INVEST IN ANGSANA – NETWORK & PIPELINE – FEBRUARY 2018
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66#6FLAGSHIPS – ANGSANA LANG CO, VIETNAM – 222 ROOMS
WHY INVEST IN ANGSANA – NETWORK & PIPELINE – FEBRUARY 2018
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77#7FLAGSHIPS – ANGSANA TENGCHONG HOT SPRING VILLAGE, CHINA – 37 ROOMS
WHY INVEST IN ANGSANA – NETWORK & PIPELINE – FEBRUARY 2018
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8#8
Exciting momentsOpportunities for guests to
socialise with loved
onesand new friends.
Creative momentsAngsana showcases local
culture in a chic and vibrant
way; with the associates at
its heart
Pampering momentsAttentive services,
activities and offers for all
ages and for every
moment.
Fun momentsAngsana atmosphere, layout
and services are all about
fun, laughter and adventure
Delightful momentsInnovative dining
presentations through live
stations, kids options and
themed events.
Meaning momentsEmbracing the
Environment where
success and responsible
business go hand in hand
Caring momentsEmpowering People
through training
workshops, benefits and
programmes
SIGNATURE TOUCHES
WHY INVEST IN ANGSANA – KEY IDENTIFIERS – FEBRUARY 2018
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9
Spacious, stylish rooms and suites perfect for couples, families
and friends with one, two and three-bedroom configurations.
#9KEY PRODUCTS & SERVICES
ROOMS AND
SUITES
WHY INVEST IN ANGSANA – KEY IDENTIFIERS – FEBRUARY 2018
Angsana Spa embraces the contemporary, holistic and tropical
garden spa concept.
ANGSANA
SPA
A leading Asian Spa
Brand & Operator
32 Angsana Spa
582 awards
34 Angsana
Galleries
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10
Angsana Gallery offers guests the option of bringing home a piece
of the contemporary Asian-style home furnishings and spa
experience, and recreating it in their homes.
#10KEY PRODUCTS & SERVICES
ANGSANA
GALLERY
WHY INVEST IN ANGSANA – KEY IDENTIFIERS – FEBRUARY 2018
With various activities available for the kids, Angsana is the perfect family
holiday destination. Enjoy all-day activities at the Kids Club, family-
friendly water and land activities, kids amenities and even a Kids Spa.
FAMILY
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11#11
COMMUNICATION & AWARDS
AsiaSpa Awards 2017
Family-Friendly Hotel/Resort
of the Year
ANGSANA LAGUNA PHUKET
Condé Nast Traveler China
Gold List 2017 Awards
Best Wellness Getaways
ANGSANA SPA TENGCHONG • HOT SPRING VILLAGE
12th DestinAsian Readers’ Choice Awards (RCA)
TOP 10: Best Hotel in Maldives: Angsana Velavaru #10
Travel & Leisure Awards 2016 (China)
Best Spa Resort - Angsana Xi’an Lintong
WHY INVEST IN ANGSANA – COMMUNICATION – FEBRUARY 2018
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12
ACCORHOTELS DISTRIBUTION SOLUTIONSAccorHotels offers >110 global distribution partnerships at best market conditions
WHY INVEST IN ANGSANA – PERFORMANCE – FEBRUARY 2018
Web Partners
Call
centers
Intra Hotel
& Cluster
Reservation
Service
GDS/IDS
France
Wroclaw – Poland
Rabat – Morocco
Sao Paulo – Brazil
Bangalore – India
Dalian – China
Sydney – Australia
Moncton – USA
Bangkok – Thaland
Indonesia - Jakarta
10 call centers
in 18
languages
CRS
Web AccorHotels,
Websites, Mobile & APP
Search
2%
16%
25%
HOTEL PMS
7%34%
66%
16%
-
13
ACCORHOTELS DISTRIBUTION PERFORMANCEFOR LUXE BRANDS
WHY INVEST IN ANGSANA – PERFORMANCE – FEBRUARY 2018
7%
42%HOTEL
PMS
58%ACCORHOTELS
CENTRAL
RESERVATION SYSTEM
CALLS CENTERS, INTRA HOTEL & CLUSTER
SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES &
APP
WEB PARTNERS (OTAS)
GDS/IDS
32% DIRECT SALES
26% INDIRECT SALES
16%
16%
19%
7%
LUXE BRAND
REVENUE VIA WEB
LUXE MOBILE
BOOKING GROWTH
€775 MILLION
+60%
Figures as of end 2017. Distribution for AccorHotels LUXE brands
FOCUS ON
LUXE DIRECT WEB BRANDS.COM+
ACCORHOTELS.COM
+ MOBILE WEBSITES & APP
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14
LE CLUB ACCORHOTELSACCORHOTELS OWNS TH MOST POWERFUL INTERNATIONAL PROGRAM
Angsana will join Le Club AccorHotels in 2018
WHY INVEST IN ANGSANA – PERFORMANCE – FEBRUARY 2018 Figures as of end 2017
10 1418 25
3240
44,7
70
100
2012 2013 2014 2015 2016 2017
Loyalty members - Worldwide
Le Club AccorHotels FRS loyalty program Huazhu loyalty program
A Worldwide
program: 14 brands
3,400 hotels in 93 countries
Free enrollment
100% Web based program
More than 23,000 new
members every day
Le Club AccorHotels
represents 30.6% of
AccorHotels revenue
Partnerships with large Airlines
loyalty program: Skyteam,
One World, Star Alliance…
Americas17%
Asia-Pacific28%
Mediterranean, Middle East &
Africa12%
Central & Eastern Europe
12%
France13%
Northern Europe
18%
Guests’ origin - Worldwide
>40 MILLION MEMBERS
WORLDWIDE
+23,000MEMBERS EVERY
DAY
LE CLUB
ACCORHOTELS
REPRESENTS
30.6%OF HOTEL GLOBAL
REVENUE
145M
106M
-
15
DEVELOPMENT CRITERIADEVELOPMENT & PROGRAMMING
WHY INVEST IN ANGSANA – PERFORMANCE – FEBRUARY 2018 Figures as of end 2017
AAA ultra city center
location, historic
conversion
WORLDWIDE
RECOMMENDED
NUMBER OF ROOMS180 – 360 keys 200 – 400 keys
ROOM AVERAGE SIZE -15%/-20% of worldwide 40 – 45 sqm
TGFA / ROOM -15%/-20% of worldwide 110 – 120 sqm
RECOMMENDED
NUMBER OF ROOMS135 – 270 keys 150 – 300 keys
ROOM AVERAGE SIZE40 – 55 sqm
indoor+outdoor
45 – 60 sqm
Indoor+outdoor
TGFA / ROOM 110 -120 sqm 120 – 130 sqm
FOOD & BEVERAGE
1 All day dining buffet restaurant
1 Specility restaurant
1 Destination dining (resort only)
1 Bar
WELL-BEING
Angsana branded spa & shop
Rain mist
Hydrotherapy rain forest (optional for urban)
Swimming pool
Beauty garden (nice to have)
MEETINGS
Meeting rooms on market demand
Ballroom (urban only)
Gallery
HO
TE
LR
ES
OR
T
PRIME
LOCATIONS
SECONDARY
LOCATIONS
AIRPORTS
SUBURBS
INTERNATIONAL
CAPITALS
KEY CITIES &
RESORTS
MAJOR DOMESTIC
DESTINATIONS
OTHER CITIES &
ATTRACTIVE
TOURISTIC
DESTINATIONS
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At its heart, Banyan Tree is an idea, indeed an ideal that inspires living.
Dedicated to supporting local communities, it delights guests with its
strong connection to a sense of place, timelessness, harmony and
integrity.