FMB LINKS: Investing in India

Why India? Why Now?

Investing in India was always a thought. No one gave those 5 concrete reasons as to Why?

Well here are those.(Why am I giving these...??? Well I am born and brought up in India and have seen potential from inside the box...so basically a "first hand report")

1. A Billion plus developing minds: Demographics is always the first point. If you are looking at buyers of your wares, look no further. There are actual people with money in their pocket (debt free with positive savings)

2. Pro Business Government: India, one of the largest democracies in the world have given a mandate to a political party which runs a country as a welfare state and not as political welfare.

3. Challenging Bureaucracy: Laws in India are not easy for cheaters, manipulators and treaty shoppers. They may come in, but going out becomes hell. If you have genuine business interest and ethical parameters to give the country fair share of your profits, Indian laws allow you to take home your legitimate return on investment. Also entry challenges keep the wolves out. So genuine business interest will take up the challenge to enter.

4. Access: Once you are in, you have fair access to markets, resources and all the things you need to carry out your legitimate business activity. Not much union pressures, minimal government intervention in operations and most compliance now happen online with self assessment. Thus, once in, you can focus on your work with peace of mind.

5. Value: India is the most value conscious market you will ever find. If your value proposition clicks here, you can virtually use that value equation globally. People here have inbuilt value calculators in their brain. Most buying happen on principles and does not defy logic. This makes Indian markets predictable. However, the catch is, you need to think like an Indian. 

If these five points don't attract you to India, don't worry. Your competitors have already started to execute plans for India investment. Thus, to come to India for business or no, is ultimately up to You. If you think longer, you may miss the bus...!!!

Author: Vishal Thakkar

M.Com, ACA, MBA (fin.)

Group Head

Synthesis Group

Vishal.thakkar@synthesisgroup.in