why housing should take the lead on digital inclusion
DESCRIPTION
There are 8.7 million people in the UK without Internet access at home. One third of them live in social housing. This stat gives us the information we need to intervene strategically.TRANSCRIPT
how and why housing should take the lead on digital inclusion
James [email protected]@bristoljames
@bristoljames [email protected]
challenges
perceptions that it’s not relevanta lack of skills and confidence
concerns about security and privacy
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there are 8.7 million people in the UK who have never used the Internet
half are disabledhalf are from lowest income households
includes half of all 65+ years old
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if you suffer from social exclusion you’re also three times less likely to be online
social exclusion = different ways in which some groups are persistently prevented from participating fully in society
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the digital divide is not separate from the broader context of social exclusion, but part
of it – with the potential to magnify and entrench it still further
Source: Digital exclusion & social housing, NHF, 2009
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one third of all those not online live in social housing
Source: UK Online Centres
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access to labour markets90% new jobs require ICT skills
7 million jobs advertised online last yearonline job applications
home-working opportunities
Source: e-skills UK
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home-working opportunities2.3 million people working from home
up 24% since 2001(compared with 2% rise in commuters)
1 in 20 council tenants work from home1 in 14 HA tenants work from home
Sources: Tim Dwelly, director of the Workhubs Network, andJoseph Rowntree Foundation, Social tenants access to homeworking
opportunities, 2002
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“digital literacy is a great enabler of social mobility”
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access to servicesinstant communication
24-hour bankingpaying bills
online bargainseducation (child and adult)
public services
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participation (web 2.0)
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how?
tenant profilingaffordable wifi within rent packages
Internet cafes in sheltered accommodationidentify and enable champions within
organisation/communitypartner
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make use of the resources available
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get creative!
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what else?
more effective communicationbroader tenant surveyshealthier relationships
stronger community partnershipsreduced costs and increased efficiency
from digital service delivery
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potential annual savings of more than £219,000 from shifting maintenance and repairs enquiries
online and £600,000 from publishing online
Source: Martha Lane Fox, Inside Housing, 06/09/11
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it can be done!
with commitment, persistence and buy-in at every level
trial & error
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