why housing should take the lead on digital inclusion

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how and why housing should take the lead on digital inclusion James Grant [email protected] @bristoljames

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There are 8.7 million people in the UK without Internet access at home. One third of them live in social housing. This stat gives us the information we need to intervene strategically.

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Page 1: Why housing should take the lead on digital inclusion

how and why housing should take the lead on digital inclusion

James [email protected]@bristoljames

Page 2: Why housing should take the lead on digital inclusion

@bristoljames [email protected]

Page 3: Why housing should take the lead on digital inclusion

challenges

perceptions that it’s not relevanta lack of skills and confidence

concerns about security and privacy

@bristoljames [email protected]

Page 4: Why housing should take the lead on digital inclusion

there are 8.7 million people in the UK who have never used the Internet

half are disabledhalf are from lowest income households

includes half of all 65+ years old

@bristoljames [email protected]

Page 5: Why housing should take the lead on digital inclusion

if you suffer from social exclusion you’re also three times less likely to be online

social exclusion = different ways in which some groups are persistently prevented from participating fully in society

@bristoljames [email protected]

Page 6: Why housing should take the lead on digital inclusion

the digital divide is not separate from the broader context of social exclusion, but part

of it – with the potential to magnify and entrench it still further

Source: Digital exclusion & social housing, NHF, 2009

@bristoljames [email protected]

Page 7: Why housing should take the lead on digital inclusion

one third of all those not online live in social housing

Source: UK Online Centres

@bristoljames [email protected]

Page 8: Why housing should take the lead on digital inclusion

access to labour markets90% new jobs require ICT skills

7 million jobs advertised online last yearonline job applications

home-working opportunities

Source: e-skills UK

@bristoljames [email protected]

Page 9: Why housing should take the lead on digital inclusion

home-working opportunities2.3 million people working from home

up 24% since 2001(compared with 2% rise in commuters)

1 in 20 council tenants work from home1 in 14 HA tenants work from home

Sources: Tim Dwelly, director of the Workhubs Network, andJoseph Rowntree Foundation, Social tenants access to homeworking

opportunities, 2002

@bristoljames [email protected]

Page 10: Why housing should take the lead on digital inclusion

“digital literacy is a great enabler of social mobility”

@bristoljames [email protected]

Page 11: Why housing should take the lead on digital inclusion

access to servicesinstant communication

24-hour bankingpaying bills

online bargainseducation (child and adult)

public services

@bristoljames [email protected]

Page 12: Why housing should take the lead on digital inclusion

@bristoljames [email protected]

Page 13: Why housing should take the lead on digital inclusion

participation (web 2.0)

@bristoljames [email protected]

Page 14: Why housing should take the lead on digital inclusion

how?

tenant profilingaffordable wifi within rent packages

Internet cafes in sheltered accommodationidentify and enable champions within

organisation/communitypartner

@bristoljames [email protected]

Page 15: Why housing should take the lead on digital inclusion

make use of the resources available

@bristoljames [email protected]

Page 16: Why housing should take the lead on digital inclusion

get creative!

@bristoljames [email protected]

Page 17: Why housing should take the lead on digital inclusion

what else?

more effective communicationbroader tenant surveyshealthier relationships

stronger community partnershipsreduced costs and increased efficiency

from digital service delivery

@bristoljames [email protected]

Page 18: Why housing should take the lead on digital inclusion

potential annual savings of more than £219,000 from shifting maintenance and repairs enquiries

online and £600,000 from publishing online

Source: Martha Lane Fox, Inside Housing, 06/09/11

@bristoljames [email protected]

Page 19: Why housing should take the lead on digital inclusion

it can be done!

with commitment, persistence and buy-in at every level

trial & error

@bristoljames [email protected]

Page 20: Why housing should take the lead on digital inclusion

thanks!

keep in touch@bristoljames

[email protected] www.jrht.org.uk