why hire a freelance writer
TRANSCRIPT
Why Hire A Freelance Writer?
Kelly C. Richardson, MEdCopywriter | Consultant | Digital Marketer
QUALITY
Nearly anyone can hammer out a project status report or a procedural manual, but business leaders who want professional results hire professional writers.
Executives considering a copywriter should take publishing experience as a vote of confidence in the quality of a writer's work; the published writer already has a track record with the toughest of all audiences: editors.
EXPERTISE
Some copywriters are generalists, bringing skills and talent to a broad range of writing projects. Others focus on a specific niche, such as ad copy, Web content and technical manuals.
If your organization has a wide range of written communication needs, a generalist can bring versatility. If you need a writer for only one type of project, consider narrowing your search to tap into a writer's functionally-specific expertise.
FOCUS
If you are like most managers, you have a dozen things on your radar at once. You have a choice: make time by cutting a few corners in your real job or do it on your own time.
Engaging a freelance writer for those time-consuming writing projects allows you to focus your energy on the priorities that matter.
CONTROL
Contracting with a skilled copywriter gives you a single point of contact for every writing project.
Instead of keeping tabs on many loose ends, you can simply deal with one professional, giving you tighter control over the final result.
CONSISTENCY
Using a freelance copywriter is your opportunity to benefit from a consistent voice and style.
This is especially important in writing projects that reach a broad audience (whether internal or external), with whom a consistent message, or lack of it, can impact the audience's perception of company image and brand.
TIME
Hiring a freelance copywriter is a time management strategy that business leaders are realizing.
Professional-looking, well-written material takes a great deal of time to create.
A professional copywriter has time for nothing else but producing first-rate copy.
COST
Whatever terms you negotiate with a copywriter, remember that the whole point is to get the best possible final product for a lower overall cost than doing the work in-house.
Copywriters and copyeditors cover the spectrum of backgrounds and skill sets, and charge a broad range of fees. Fees are typically hourly, but some negotiate a flat fee for an entire project.
HEADCOUNT & OVERHEAD
Since contractors are excluded from headcount and don't receive company benefits, expenses typically shrink when projects are contracted out. Writing projects are no exception.
WHO TO HIRE
Kelly Richardson, MedCopywriter | Consultant | Digital Marketer
678 859 2960 voice866 401 6124 fax
[email protected]://kellyrichardsoncopywriting.com