why go mobile
DESCRIPTION
Tips & Techniques to Mobilize Your Site For Greater ReachTRANSCRIPT
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Why Go Mobile?Tips & Techniques to Mobilize Your Site For Greater ReachTerrance GainesShow Me the Blog, October 2012
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What You’ll Learn
• Why you’re site should be mobile-friendly
• Different methods to mobilize your site
• How to decide which method is best for you
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About BrothaTech
Terrance (BrothaTech) Gaines
•Tech Blogger•Freelance Tech Contributor•Technology Concierge
•…and I fix cracked smartphones!
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Mobile Is Huge!
Percentage of People who ONLY browse the web via a mobile device worldwide
• UK 22%• US 25%• China 30%• South Africa 57%• India 59%• Egypt 70%
Source: http://ondeviceresearch.com/blog Image via: sarah2066 on flickr
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Have Access, Will Travel
In the US/UK, over 90% of phones are internet-ready
Mobile is fast becoming the primary way people browse the web!
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Why Go Mobile #1
• Take advantage of increasing numbers of people browsing the web on mobile devices
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Sharing is Caring
Why share your site’s content?
Promote & expand your brand
Engage & interact with readers
•Convert to followers/customers
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Links a Plenty
Links Dominate Social Networks
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Content Is King In Mobile
People are Lazy
•Don’t want to pinch and zoom
•Want to read and keep it movin’
Make your content the star of the show
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Why Go Mobile #2
• Take advantage of increasing numbers of people browsing the web on mobile devices
• Make it easy for visitors to access/interact with your content
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Mobile Productivity
Get the most out of your mobile device
•Respond to/moderate comments
•Make quick site changes
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Why Go Mobile #3
• Take advantage of increasing numbers of people browsing the web on mobile devices
• Make it easy for visitors to access/interact with your content
• Make it easy to manage your content
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How Do You Mobilize? - Native App
Native App
Features:•Pretty•Interactive•Bragging Rights
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How Do You Mobilize? – Native App
Native App
Drawbacks:•Expensive• Hire designer/developer• Multiple versions for
multiple platforms•Another “thing” to manage
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How Do You Mobilize? – Mobile Friendly
Features:
•Easy to Setup
•Less expensive
•“Plug and Play” Can use in conjunction with current site setup/design
•Compatible with multiple platforms
•Can include ads
Mobile-Friendly Site
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Mobile-Friendly Site Option #1: PluginsManage Mobile version right from blog dashboardGet right to the content (no pinch & zoom)
Homepage Content Comments
WPTouch Plugin http://techb.ro/WPTouchPlugin
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Mobile-Friendly Site (Blogger Mobile Templates)Opt-in in Blogger Settings http://techb.ro/BloggerMobile
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Drawbacks: Limited personalization
Mobile-Friendly Site
Three sites – Same look and feel
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Mobile-Friendly Site Option #2: Third-Party Templates•More customization/personalization options
Mobile by conduit: http://mobile.conduit.com
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Mobile-Friendly Site Option #2: Third-Party Templates
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3rd Party Template Drawbacks
Lives outside of your site•Another site/service to manage
Freemium model•Pay/Subscribe to get full feature compatibility
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How Do You Mobilize? - Responsive Web
Responsive Web Design
• Site naturally adapts to multiple screen sizes
• Consistent branding & user experience across devices
• Visitors have access to a larger range of site content
• Mobile compatibility is built right into the site• No separate plugins, templates or apps to manage
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Consistent branding and best user experience across all devices and screen sizes
Good Responsive web design: http://hanselman.com/blog
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How Do You Mobilize? - Responsive Web
Responsive Web Design Options:
• Option 2: Use themes that include responsive web design• Drawback: Do It Yourself?
• Option 1: Pay a web designer to implement responsive web design when building your site• Drawback: May cost extra
• Drawback to Responsive Web Design?
Will have to start from scratch!
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Mobile Options Recap
Native AppPros:•Fully Customizable & Interactive Cons: •Expensive & a lot of management
Mobile-Friendly Plugins and 3rd Party TemplatesPros:•Free or Cheap & Easy to Implement Cons: •Limited personality & Have to pay for extra features
Responsive Web DesignPros:•Brand consistency & No extra mobile managementCons: •Will have to redesign your current site to implement
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So many Options!
How to choose which option is best for you?
Do you have a bottomless budget and mobile developers in your rolodex?
• Native App
Are you in love with your current blog design?
• Responsive web design
Are you in the process of redesigning your blog?
• Mobile-Friendly Plugin or 3Rd Party Template
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No matter which option you choose…
Make sure your site’s content is the star of the show…even on mobile devices
Content is King…On Mobile Too!
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Thank-You!
Blog: http://brothatech.comTwitter: @BrothaTechFacebook: BrothaTech
View & Download Presentation:http://techb.ro/MobileFriendly