why facebook matters & what else you need to know about digital
TRANSCRIPT
Why Facebook matters& what else you need to know about digital
Esra Doğramaci@EsraD
In your face(book)
21,589,385AJA
9,504,207AJE
Now* *(1 May, 2017)
1. Problems
◎ A lot of people don’t know what they’re talking about, or
◎ Social media marketing is not for news
Source: http://2.bp.blogspot.com/-RbzhTvNpE0Q/UoHH41bbyLI/AAAAAAAACO8/YlkcXR6D_pU/s400/image_drinking-the-prezi-kool-aid_1339358632_0117.png
meanViews
And this is why
Please stop doing this
2. Solutions
Out
ReachImpressionsViews
Analytics are your friend
In
EngagementActive subscribersWatchtimeRetention
Pay attention to this instead
Get Crowdtangle (or other)
1. Its free2. But note, not all software is created equal
Bring in/increase digital in the curriculum
Bring in people who know what they’re talking about to teach.‘Like who,’ you ask?
@ziadramley@MaryamGhanb
@Mayousef@carol_olona
@AMTomchak
Your competitors are not your competitors
Make women a target
Is the global average of the presence of women & girls in the news. Source: GMMP 2015
25%
