why everything we do will be pay-as-you-go
TRANSCRIPT
Why everything we do
will be pay-as-you-go
Micro payments – what they look like at scale
The Internet of Things – the internet goes physical
What happens when the two come together?
bbc.co.uk/news
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Mobile Payments
M-PESA was the first step to
International Remittances
$440 bn/yr in 2010
1/3 of global external finance
… breakthroughs are rarely
where you aim for
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GSMA 2014
Within 1 year 10% of all
Kenyan’s had used the service
M-PESA now handles > 43%
of Kenyan GDP
Why was going mobile so
important for payments ?
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Networks are Resilient
Presidential Election in 2007
– 600,000 people displaced
and 1,500 died
– For 5 days, all shops &
banks were closed
Safaricom continued to operate
– M-PESA allowed money to
move safely
– Less than 10 months after
launch, enough users to
meet 15% of airtimes sales
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The M-PESA Well
Water in northern Kenya
– In the wet season wells run dry
through poor maintenance
Pump with an M-PESA Account
– Send payment to pump
– Get your water
Well earns money
– Pay back loan
– Maintain the well
– Earn money for the village
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M-PESA Solar Power
~80% have no electricity
~90% use mobile phones
M-KOPA Solar
Charger with M-PESA account
Data analytics for payment risk
as well as device usage
M-Kopa.com
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What has this meant
for Safaricom?
Delivers 18% of its revenues
Increased dominance in its
core (telecoms) markets
Protected against 2 new
network entrants
… made it essential to have a
Safaricom SIM
Safaricom
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Platform or Ecosystem
We created a Platform –
infrastructure with APIs for
others to build on
Adopted by the business
community and now a
Platform for Social Innovation
But not yet an Ecosystem
The key that unlocks it all -
A reliable identity; maintained,
looked after and ever present
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Nearer to home …
Banks and MNOs have fought
for ownership of the mobile
transaction
… both have lost
Square – a phone to phone
transaction by Bluetooth
iTunes – 800 million active
accounts globally
… PayPal, Amazon, Tencent,
Facebook, Google …
techcrunch.com/2014/10/07
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The internet is open,
so it must be free
To whom?
We each see ~1,700 ads /m
Often, a real-time bid every
time we click
For content too – YouTube,
Netflix, and Facebook
From PC to Mobile in 3 years
(Facebook)
… “Context” unlocks the
migration to the physical world
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The Age of Context
… a result of the internet going
physical
Sensors, Tags and devices
now cheap and ubiquitous
Appcessories, not just for
geeks, but anyone with a
mobile phone
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The impact of ubiquitous
and low cost sensors
This is from just a single 3 axis
accelerometer
Algorithms identify “events”
– Engine start
– Door open/close
– Kerb strike
– Harsh breaking
– A rear shunt
Creating a “fingerprint” of
the journey
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DropTag DRIVE
An appcessory for your car
which works out how you are
driving and, often, who’s at fault
The same tag we use for cold
chain management or logistics
And also on equipment usage
and condition monitoring
… you are wearing one today
droptag.com
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A Tag for Context
An experiment … but in what?
Not really Sensors and BLE –
that’s engineering and we do all
the time
Mesh / Location / Events
How to infer “Purpose” from
“Context”
And how that might shape our
future technically and socially
CradleOfThings.com
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Lizzie Loop
None of us are simple
We are different people in
different contexts
runner cook
mum
daughter
wife office
manager
diabetic r
care giver
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Lunch-time runner
Calories burnt
Miles covered
Forefoot running technique
Training Programme to that
next half marathon trail run
Competition with someone who
did this in 1hr 32min last week
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11.00
12.00
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14.00
15.00
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Concerned daughter
Keeping a quiet eye on her
father with Parkinson’s
Tracking his medicine regimen
Or simply, keeping in touch
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11.00
12.00
13.00
14.00
15.00
16.00
Proud mum
Sporty son with asthma
Has he got his inhaler with him
How much has he used it today
When did he last use it
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13.00
14.00
15.00
16.00
17.00
18.00
The bank of mum
Daughter out shopping
Needs a little extra money
(to get home)
We can limit the spend, can
we limit the purpose too?
Or, perhaps daughter is buying
something for mum and needs
some sizing / colouring
information
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13.00
14.00
15.00
16.00
17.00
18.00
Lizzie the diabetic
Diet control for diabetes
Healthy Eating
Nutrition
Calorie Management
Or simply a keen cook following
a favourite TV chef
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Lizzie Loop
How does she join this all up…
runner cook
mum
daughter
wife office
manager
diabetic r
care giver
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Unified Ecosystem or
Separate Platforms?
The landscape is changing fast –
who does Lizzie go to?
Incumbents are being deposed
or battling to keep their position
– Banks vs MNOs vs Apple
– Hive vs Nest vs Samsung
– Polar vs Garmin vs Apple
Healthcare too is in their sights
Images from Apple
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Just in case we were in
any doubt …
Announced last week,
… an active member of your
family conversations over
supper perhaps?
gizmodo.com
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Everything we do will be
… a transaction within an
Ecosystem of your choice
A transaction we often won’t
know is happening
And not always monetary (yet)
Often simply information
But always in a bubble