why every business should care about social media 09 sep2010
DESCRIPTION
This slide deck was presented by Pradeep Chopra (Digital Vidya) and Sahil Parikh (Deskaway) as a part of the LIVE webinar of a 3 part series called Digital Gurukul on Enterprising.IN.TRANSCRIPT
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
DIGITAL GURUKUL #2Why every business needs to care about Social Media?
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
What is Social Media Marketing?
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
“The process of reaching out to and engaging with your
customers/users through Social Media (FB, Twitter, YouTube etc)”
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Is Social Media just about Sales & Marketing?
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
SalesIdeation/Product
Dev
HR
CRM
Marketing
NONO
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Search for your name on Google!
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Timings can’t be Better!
Opportunity to build competitive edge
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Let’s look at some Interesting Success Stories!
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Online Leads & Sales
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
89,22,844 Views | 20,223 Ratings
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Auto Driver in Chennai
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
Sahil ParikhCEODeskAway
Case Study:
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Driving sales through online WOM
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
We are self-funded
We use only low-cost online marketing
SEO, Blogs & Social Media
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
What’s not worked is…
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Drive traffic through blogs
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Reviews/ mentions helps us drive traffic
Conversations drive signup
Last 2 years 50% of traffic has come from blogs/ referring sites.
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
1 signup every 30 seconds. Top 3 traffic source.
15% converted to paid accounts
Quadrupled sales in a month!
We didn’t push…
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
18% converted to paid. Top 3 traffic source.
We didn’t push again…
Potential reach…
3 million followers on twitter
500,000 readers for their blog
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Hello world, we exist!
Find people with similar interest.
Reach out to a larger audience.
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted.
We wonder how many people heard about us on Twitter and then later came to our site?
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Closing a sale…
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Customer service…
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
She is a customer today.
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Thank You!
Follow us on @deskaway or @sahilparikh
Sahil Parikh
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
The Mantra for Success!
Be Social
Be Visible Be Relevant Be Credible
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Let’s stay in touch through
Social Media!
http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra
http://twitter.com/pradeepchopra
Follow-Up @ http://bit.ly/dg2-followup
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Thank You!
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