why don't maps come with directions? by andrew shotland
TRANSCRIPT
#SMX #13C @localseoguide
What We Learned By Rubbernecking Past A Lot of Wrecks…
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Example Title Slide:
Although this is a template, these slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! The template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SMX footer. You must use this footer at on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, here’s how to replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit SLIDE #1 to include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). Ask your session coordinator for the session’s specific hashtag! This template is high-‐resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Century Gothic & Corbel as default fonts. Arial is a secondary font that may appear. Note that older versions of PowerPoint may not have these as an option; change to Arial or other standard sans-‐serif-‐font. When inserting text, you *MUST* use only standard fonts. We cannot guarantee event laptops will have specialty fonts installed, nor can we do so onsite. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for posting online by SMX production staff.
Why Don’t Maps Come With Directions?
Andrew Shotland
#SMX #13C @localseoguide
What Is GeoSpatial Data? The Representation of an Object on Planet Earth (or elsewhere) in Numerical Values: - Location - Size - Shape
#SMX #13C @localseoguide
Think Apple Maps Stinks? Station Break! Strategy Issues
“Over 2.5 million updates to Apple Maps data” – Eddy Cue
http://9to5mac.com/2015/12/07/apple-maps-usage-numbers/
http://applemapsmarketing.com/2015/06/61-of-u-s-iphone-owners-use-apple-maps-comscore/
#SMX #13C @localseoguide
The Mysterious Case of DC Nine Nightclub GeoSpatial Oh Yeah, I Meant BRAND Issues
Query = 1940 but Pin at 1942
https://www.tomtom.com/mapshare/tools/ https://mapsconnect.apple.com/ http://www.openstreetmap.org/
Non U.S.? Check http://gspe21.ls.apple.com/html/attribution-‐15.html for geospatial & business listings sources. (Warning: Updates to new URL every few months)
#SMX #13C @localseoguide
Legacy Business Problems BRAND Issues
Moving Locations Changing Phone #s Rebranding Acquisitions Disasters Duplicate Listings
#SMX #13C @localseoguide
You Can’t Always Trust Google MapMaker BRAND Issues
http://www.localseoguide.com/dont-blink-when-using-google-mapmaker/
#SMX #13C @localseoguide
Number of queries containing “near me” or “nearby” have doubled in the past year.
How Do You Rank “Near Me” When You Aren’t? Algorithm BRAND Issues
#SMX #13C @localseoguide
How Do You Rank “Near Me” When You Aren’t? Algorithm BRAND Issues
http://www.tripadvisor.com/Restaurants
#SMX #13C @localseoguide
App Indexing Is Now A Thing Algorithm BRAND Issues
Android & iOS Results Based on Combination of Private & Public Indexes Rewards “Traditional” SEO & User Engagement
#SMX #13C @localseoguide
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Keep Your Eyes On The Road & Your Hands Upon The Wheel…
Closing Slide That Subtly Reinforces Our BRAND Message
Further Reading
www.localseoguide.com www.applemapsmarketing.com http://searchengineland.com/author/andrew-‐shotland