why do donors leave? - sanford institute of philanthropy · 2018-12-12 · successful donor...

© 2018 Sanford Institute of Philanthropy

Why Do Donors Leave?Wednesday, December 12, 2018


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To help nonprofits significantly increase their fundraising capabilities and impact they have in their communities and society, through proven

contemporary curriculum presented by world-class nonprofit leaders, best in class faculty and renowned philanthropists.

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Meet the Speakers

SHARYN GOODSONVice President of Philanthropy

JESSICA KORTSenior Manager of Philanthropy

& Communications



Today, you will learn…

Elements of a successful donor

retention plan

Opportunities to build donor relationships

How retaining donors increases

fundraising success

Why organizations lose donors & money


Does your organization currently have a donor retention plan?

• Yes! • No • In the works• Other

(submit via chat)


Individuals

Families

Clubs / Circles / Groups

Foundations

Corporations / Businesses


Why focus on Donor

Retention?


AVERAGE

FIRST-TIME

REPEAT

RECURRING(monthly)

2017 Donor Retention Rates

46%

23%

60%

90%


$0.25 to $1.50 to raise $1

$100 gift could cost $25 to $150 to raise

Cost of Donor Acquisition

EXPENSIVE


Why do donors stay?


Organization produces & shows outcomesKnow what to expect in interactionsTimely thank-you notesOpportunities to make views knownPart of an important causeFeel appreciated

Why Do Donors Stay?


Why do donors leave?


Poor service or communicationThought organization didn’t need themNever thanked Unsure of how money was usedThought other groups were more deservingCould no longer afford

Why Do Donors Leave?


Where Do You Start?


Value Kindness

Make Priority Good Communication

Care Deeply

Trust

Respect

Build the Relationship

Course correct at a moment’s notice.

Gift = step in relationshipNot just a business transaction

Elements of healthy relationship:


Create a plan with consistent actionJust call to say thank you/share organization highlightEmail article of interestAsk a favor- “Like” on Facebook pageSocial media and newsletter mentions

Schedule contacts

Keep good records

Plan



S to r y te l l ing i s the mos t ef f ic ient way

to merge mean ing and emot ions

M u s i c b r a n d i n g . c o m

Share impact with stories

Telling a Great Story: Changing Hearts, Minds, & ActionsSanfordInstituteofPhilanthropy.org/PastWebinars


Ask donors for feedback


Focus Groups

Individual Interviews

Surveys

Know what/why askingWhat will you do with feedback?

System to record, analyze, share and make changes based on feedback.


Focus Groups

Individual Interviews

Surveys

What prompted your first gift?

Why do you continue to give?

What is your connection to the cause?

What would you like to hear from us?

Tell us your stories.

Donor advisory board


Questions?Please send them in the chat!


CONTACT OUR PRESENTERS!

SHARYN GOODSONVice President of Philanthropy

[email protected]

(760) 487-1532

JESSICA KORTSenior Manager of Philanthropy &

Communications

[email protected]

(760) 452-8145© 2018 Sanford Institute of Philanthropy

@LeichtagFoundation

@LeichtagFdn

mailto:[email protected]


DON’T MISS OUR NEXT WEBINAR!

The Millennial MGO:How to be Successful when

Everyone Sees You as Their KidWednesday, January 16

11:00am – 12:00pm PST2:00pm – 3:00pm EST

Register Today!

https://attendee.gotowebinar.com/register/1306606137608936461


THANK YOU!We’d love to hear your feedback.

Please take our survey!!

why do donors leave? - sanford institute of philanthropy · 2018-12-12 · successful donor...

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