why digital signage? - · pdf filewhy digital signage? • strategically placed: effective...

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Why Digital Signage? Strategically placed: Effective digital signage allows you to place the right message in front of an audience at the right place and at the right time. Instant updates: Make changes and updates in the cloud at any time, from any location. Watch as those changes propagate to all your digital signs. Eye catching and engaging: Digital signage allows for multi-media content. Videos, striking graphics, and the ability to showcase a wide variety of content types helps to engage a consumer. Streamlined process: Your messaging and communication can be delivered consistently through a centralized location. Smart: Effective digital signage allows you to customize the message for different audiences and in some cases automate the flow of information. Monetization: A network of strategically placed digital signs can form a very powerful marketing channel. Those who control that channel, if they wish, decide to sell advertising spots and turn the project into a lucrative profit center. Save on print costs: Earth Friendly & Hygienic. Digital signs are excellent substitutes for print materials such as printed displays, magazines and brochures. I T D O E S N ” T H A V E T O B E C O M P L I C A T E D Create your custom playlist Publish and manage your content online Plug device into HDMI TV Content shows up on your TV screens DIGITAL SIGNS ARE CONNECTED A digital signage network may be comprised of dozens, or even hundreds of screens that can, at the same time, be managed independently or as a group. IT HELPS DELIVER FRESH CONTENT TO LOCAL AUDIENCES Unlike conventional signage, digital signage can display rich animated digital content that is data driven and ever changing. Because digital signs are powered by computers, and you can publish content to them via the Internet. M O R E R E A S O N S 1 2

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Page 1: Why Digital Signage? - · PDF fileWhy Digital Signage? • Strategically placed: Effective digital signage allows you to place the right message in front of an audience at the right

Why Digital Signage?

• Strategically placed: Effective digital signage allows you to place the right message in front of an audience at the right place and at the right time.

• Instant updates: Make changes and updates in the cloud at any time, from any location. Watch as those changes propagate to all your digital signs.

• Eye catching and engaging: Digital signage allows for multi-media content. Videos, striking graphics, and the ability to showcase a wide variety of content types helps to engage a consumer.

• Streamlined process: Your messaging and communication can be delivered consistently through a centralized location.

• Smart: Effective digital signage allows you to customize the message for different audiences and in some cases automate the flow of information.

• Monetization: A network of strategically placed digital signs can form a very powerful marketing channel. Those who control that channel, if they wish, decide to sell advertising spots and turn the project into a lucrative profit center.

• Save on print costs: Earth Friendly & Hygienic. Digital signs are excellent substitutes for print materials such as printed displays, magazines and brochures.

I T D O E S N ” T H A V E T O B E C O M P L I C A T E D

Create your custom playlist

Publish and manage your content online

Plug device into HDMI TV

Content shows up on your TV screens

DIGITAL SIGNS ARE CONNECTED

A digital signage network may be comprised of dozens, or

even hundreds of screens that can, at the same time, be

managed independently or as a group.

IT HELPS DELIVER FRESH CONTENT TO LOCAL AUDIENCES

Unlike conventional signage, digital signage can display rich

animated digital content that is data driven and ever changing.

Because digital signs are powered by computers, and you can

publish content to them via the Internet.

M O R E R E A S O N S

1

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