Why Digital Signage is a Campus Game-Changer

Why Digital Signage is aCampus Game-Changer

2Why Digital Signage is a Campus Game-Changer

TABLE OF CONTENTS

Introduction........................................................................3

Delivering the Message Digitally ..................................4

Making a Great First Impression ...................................4

Deliver Real-Time Information to Create Engaging Common Areas .................................5

Safety First.........................................................................6

Create Interactive Classrooms ......................................6

Transform Lecture Halls and Auditorium Theaters ..............................................................................7

Improve Internal Faculty & Staff Communications ..............................................................8

Specific Applications for Signage ................................8

LG Commercial Displays for Education ......................9

Conclusion........................................................................10

3Why Digital Signage is a Campus Game-Changer

INTRODUCTION

Your digital signage success hinges on creating a unique andintegrated campus experience for students, faculty, alumni andvisitors. With a 10% year-over-year growth for signage in theeducation sectori, it’s no wonder campuses are increasinglyrecognizing the potential value for their own application. Theever-expanding range of solutions from simple screens to high-end SoC networking with touch and remote management makesdigital signage a near-perfect answer for the communicationdemands faced by campuses across the country. Afterall, themore eyeballs you attract, the quicker you achieve a return oninvestment and start to profit from your digital signageinstallation.

From classroom to faculty messaging, campus communicationhas remained a prime challenge for education institutions. Whilemany have filled gaps with a range of social and email tools, digitalsignage is quickly becoming a preferred channel for on-campuscommunication with 40% of institutionsii are in agreement thatsignage is important for the future and 96% of studentsiii noticingand appreciating signs.

Screens, like LG's commercial displays, are thinner and moredurable than ever before. They enable campuses to cut paperand ink use to improve mapping and wayfinding efficiency,centralize emergency broadcasting, add real-time class andfaculty updates and generate revenue through advertisements.

The question is how do you create a digital signage networkthat can keep up with the ever-changing habits of students,faculty and campus attendees? Aside from the placement ofsignage on campus, other factors are equally important. Theright combination of digital signage hardware, software andcontent all play an important role in reaching your ultimategoal; increased brand awareness, student and facultyengagement and revenue.

Let’s take a tour of digital signage and how it makes a differencein the education market.

Dual-View Flat LG OLED Display - 55EH5C

4Why Digital Signage is a Campus Game-Changer

DELIVERING THEMESSAGE DIGITALLY

Signage and displays of yesteryear are not only antiquated;they are limited in applications. The education communitycan no longer live with delayed information, blind spots andunimaginative learning tools. It’s time to solve the real needsof the students, faculty and the administration.

Progressive and innovative technology stimulates creativity,captivates attention and eliminates the use of old schoolcommunications. Digital signage provides solutions forobvious issues like campus navigation, event notices andauditorium displays. They also solve the not-so-obviousdifficulties currently experienced in the cafeteria, library,computer labs, student unions and specialty rooms likecampus auditoriums, fitness facilities and student housing.

Today’s digital signage models are thinner and lighter thanever before. No longer are displays square or rectangularscreens mounted on a wall. New form factors like dual-sided, concave and convex applications are now becomingincreasingly popular. It’s not uncommon to see digitalsignage that can hang from the ceiling, sit off a wall or beplaced on the floor.

MAKING A GREATFIRST IMPRESSION

An attention-getting digital display located at campusentrances will welcome everyone, enhance your brand,create pride among the student and faculty base anddisplay the key dates and times of a wide variety of events.Digital signs located in lobbies or administrative areas canserve to greet guests with personalized messages,entertain visitors in waiting areas and provide a more pleasingatmosphere to anyone who sets foot on your campus.

Interactive digital kiosks located throughout campuses arean excellent means of providing wayfinding, making it easyfor everyone to locate destinations with ease. Best of all,they're easy to update in real-time.

Placed in key common areas throughout your campus,digital signage can drive interest and boost attendance forcampus events. They can serve as digital donor boards,recognizing those who have contributed to the school,promote personal recognition and highlight variousachievements by students and faculty. In the end, thedynamic nature of digital signage allows you to display animmersive multimedia experience that is far more dramaticto view than a static poster.

LG Interactive Digital Boards - 86TR3D & TC3D Series

Dual-View Curved Tiling LG OLED Display -65EE5PC

The content you choose to publish can be managedthrough an Intranet or Internet network from a singlelocation or remotely using mobile devices, such as asmartphone or tablet to alert you of any system issues.Multiple displays can be grouped as a single zone to displaythe same content within the selected zone, or throughoutthe entire campus with the ability to schedule when andhow long the information will be displayed. Various cloudsolutions such as Dropbox, Google Drive or One Drive, canbe used to store and update content.

A network of digital displays can easily transform campusgathering areas like student unions and dorms intointegrated information centers. Now, news announcementsand campus events can be displayed along with classschedules in real-time to keep students abreast of theinformation they need to know.

Libraries, computer labs and research centers can all reapbenefits of digital signage. Interactive digital displays inthese specific areas can assist students looking for selectinformation on study groups, guest speakers and currentevent information.

Digital signage can also drive sales around campus. Whilethe most prominent locations are typically bookstores andcafeterias, this applies to any point-of-sale includingticketing and popup stands. Smart displays like LG’s

SuperSign screens morph into digital “posters” forpromotion.

In campus cafeterias menu boards work in sync with self-service kiosks enabling students to make purchases rightfrom the screen. For those concerned about the budgetswitching screens off during campus non-peak hours, (i.e.lunch, dinner, key periods between classes) save as muchas 40% of total energy costsiv. Solutions like Ultra-Stretchscreens when placed horizontally on a wall fit neatly overfood areas offering infotainment while keeping linesmoving. Millward Brown shows that 84% of viewers willperceive wait times as 35% faster when giveninfotainment or visual distraction in the form of interactiveor audio-visual menus and even display adsv. And byutilizing HD signs to create eye-catching menus andpromotional offers, signage works to optimize long lunchlines by ensuring students can see the menu.

Benefits don't stop there. Digital displays function topromote and upsell campus offerings. Students can bemade aware of better options like newer edition books,time slots with guest speakers and tickets for sale.Carefully curated promotional content can be programmedbased on time-of-day and other contexts with real-timedata. Social media feeds can also provide relevant upsellingand product promotions.

5Why Digital Signage is a Campus Game-Changer

DELIVER REAL-TIME INFORMATION TO CREATE ENGAGING COMMON AREAS

6Why Digital Signage is a Campus Game-Changer

SAFETY FIRST

Insuring the safety of everyone on campus is a top priority.In the event of an emergency a digital signage network candeliver critical information without delay and providenecessary directions to insure the safety of everyone oncampus all in real-time.

CREATE INTERACTIVE CLASSROOMSFrom basic interaction points at PCs to unique interactivewhiteboards, schools and universities are dramaticallyincreasing engagement with digital signage technologyvi.Solutions like Ultra-Stretch screens enable creativebackdrops to engage and inform students. Other optionslike the digital whiteboards replace existing blackboardsand projectors with interactive, glare-free tech that bringsclassrooms to life. Virtual computing solutions like ZeroClient monitors reduce total energy costs while simplifyingcurriculum and content management.

Digital whiteboards are one of the fastest growingtechnologies for schools of every sizevii. Robert Marzano,speaking at Cue.org, linked them to a 17-29% increase intotal test scoresviii over no screens present. And, with dynamicinteractivity including support for multiple topics, data sourcesover HDMI, DP and wireless connections, professors andstudents can collaborate in completely new ways.

Screens like LG's Interactive Digital Board, offer Picture-by-Picture segmentation to display multiple topics andcontent sources including live streaming with real-timedata from nearly any external source. For example, theWharton School of Business integrates digitalwhiteboards to share live guest speakers via video-chat.This is a terrific use case as CEO's and guest speakers areoften busy and may otherwise not make it to theuniversity in person.

Most importantly visually attractive signage helpsstudents learn. In a study by McGraw Hill, 75% of studentsusing adaptive learning technology including touchscreensand digital screens in classrooms reported that it was veryor extremely helpful. A further 77% reported it improvedengagement, with signs and interactive screens makingfocus, attention spans and concentration easierix.

Open-Frame Curved OLED Displays - 55EF5C

LG UHD Commercial TV - 75UV340C

7Why Digital Signage is a Campus Game-Changer

Event halls and arenas are one of the most common siteschosen for digital signage integration. With higher fundsfrom donors and more attention from outside attendees,these areas often require high-tech digital surroundings, avisually appealing environment and demand the opportunityto drive revenue through ads from sponsors. With newscreens featuring ultra-slim bezels signage integrates intodesign in ways never before possible. Additionally, thesescreens integrate with HDMI, DP and wireless devices toupdate from the lectern while offering a seamless HDexperience. Campuses benefit from real-time dataintegration for event schedules, playtimes, guest schedulesand video integration for virtual guests or collaborators.

At the University of Idaho, this concept has been brought tolife with an 11’x6’ video wall composed of nine LG screens.The video wall uses built-in-diagnostics for real-timeoptimization and updates right from the lectern using a PCor Blu-Ray device.

TRANSFORM LECTURE HALLS AND AUDITORIUM THEATERS

“The addition of the LG videowall has truly elevated thelearning environment,quality of instruction andoverall classroomexperience”

Greg Clifford,Classroom TechnologyService Manager,University of Idaho

Open-Frame Curved LG OLED Displays - 55EF5C

8Why Digital Signage is a Campus Game-Changer

IMPROVE INTERNAL FACULTY AND STAFF COMMUNICATIONS

Faculty and staff communication are one of the mostcrucial elements of maintaining a campus – with needsincluding security, data sharing, computing and scheduling.Administration areas require security, maintenance andmonitoring with technology for accessing, controlling andsharing data. IPS desktops function as Ultra-Wide screensfor maximizing viewing multiple camera feeds to improvesecurity. WebOS applications integrate to feed socialmedia, weather and even travel alerts into the system so

faculty can stay informed, respond quickly and improveefficiency of alert broadcast systems.

Most importantly for campus administrators, digitalsignage greatly contributes to efficiencies. For example,virtual computers make it easier to create and distributeclass resources and software updates while reducing theload on IT and technical staff.

LG's signage fits into applications ranging from wayfinding to computer labs – with full softwareand technological support available.

SPECIFIC APPLICATIONS FOR SIGNAGE

WayfindingFrom simple maps to interactive touch screens withcompatible apps for off-loading directions, wayfindingsolutions are as simple or as complex as needed. And withtouchscreen and mobile integration through apps onwebOS, interactive and indoor mapping has never beeneasier.

Scheduling webOS supports real-time data integration so that you cancreate real-time class and room schedules, sports scores andeven IPTV or web pages. Connect with documents and datasources like Excel, SAP and MS Exchange to share real-timedevelopments and information.

Digital Bulletin Boards Save paper and ink with energy-efficient digital displayswhere you can update and customize content in real-time.With remote management staff can quickly make changesand update all screens from a central location.

Advertising Earn funds with sponsor, donor and business promotions.Campuses across the country already accept advertisementsfrom local businesses to promote student-friendlybusinesses as well as earn money for the campus.

Booking Rooms Room management is a huge challenge for manyuniversities. A simple room booking solution enablesstudents and faculty to check out classrooms andauditoriums, manage a digital schedule and keep track ofwhat's going on in each room with digital display andschedules.

Computing Engage students with better monitors using IPS or ZeroClient solutions and reduce total campus costs withreduced energy usage. Zero Client displays utilize virtualcomputing with centralized management to cut totalcontent management costs and improve engagementthrough screens that respond up to five times faster thanlegacy hardware.

9Why Digital Signage is a Campus Game-Changer

There are big differences between consumer and commercialgrade digital displays. Choosing the wrong kind of displaycould cost you in the long run. LG Commercial displays aremore durable, built to withstand high user rates and providea wealth of installation and technology options. Consumer-grade digital displays are not designed to withstand thedemands of commercial environments and are not intendedto be used 24/7. Displays located outdoors like LG DirectView LED products should be certified to perform in harshenvironments where dust and moisture are a concern. Theyshould provide easy management and be backed by a solidnetwork of support.

LG is one of the world's top manufacturers of digital signagetechnology. Their vast suite of offerings range from high-endLG OLED, LED, Zero-Client virtual desktop, interactivetouchscreens and digital whiteboards. With true-colors,UltraHD, blackest blacks and wide viewing angles, LG's digitalsignage displays standout anywhere on campus. Plus, withtotal digital signage solutions extending to software likeCisco compatible displays, Crestron Connected Certifiedscreens and LG's webOS for managing and monitoringscreens and display content – LG offers a complete signagesolution.

LG COMMERCIAL DISPLAYSFOR EDUCATION

LG Super Narrow Bezel Video Wall - 55LV35A

10Why Digital Signage is a Campus Game-Changer

CONCLUSION

LG’s product line-up is optimized for higher learning and caneffectively deliver educational content and information acrossan entire campus. Founded on four key pillars; Superior DisplayQuality, Practical Design, Reliability and Low Total Cost ofOperation LG has the right products for every campus need.

To learn more about LG’s displays for the education marketemail us today info@lgsolutions.com.

All images on screen are simulated. Design, specifications and features subject to change withoutnotice. This promotion is subject to change without notice. LG has the right to terminate thispromotion at any time.

© Copyright 2018 LG Electronics USA, Inc. All rights Reserved. LG Life's Good is a registeredtrademark of LG Corp. All other product and brand names are trademarks or registered trademarksof their respective companies. ePub_EDU_DigiSign_GameChanger_021811_PR1

i http://www.bluestarinc.com/Philips/site_content/assets/Philips_WP_ Digital%20Menu%20Boards_To%20Launch.pdfii https://www.avinteractive.com/features/industry-survey/simple-signage-15-02-2015/ iii http://plattretailinstitute.org/downloads/education-industry-roundtable-digital-signage- content-creation-and-management-on-iv http://ieeexplore.ieee.org/document/6014528/?reload=truev http://www.bluestarinc.com/Philips/site_content/assets/Philips_WP_ Digital%20Menu%20Boards_To%20Launch.pdfvi https://www.digitalsignagetoday.com/whitepapers/necs-displays-strengthen-pennsylvania- colleges-sports-medicine-curriculum/vii https://marketresearch.biz/report/interactive-whiteboards-market/viii https://www.edutopia.org/interactive-whiteboards-technology-successix learning-analytics-new-likes-college-better-access-personalized-data-new-research.html

LG Smart Platform Digital Signage - 49SM5KD withLG Touch Overlay Kit - KT-490