why demand is relevant again
TRANSCRIPT
Why demand is relevant again…
What if we can not deliver the transport infrastructure needed for
our city?
Can we meet targets by refresh and maintain?
Do our travel choices determine our communities?
Is there another way to deliver our LTP 3 objectives?
We no longer listen to the grownups…
Who influences you the most?
Market research by Mediaedge/cia in 2004 suggests 76% of UK purchasing
decisions are based on personal recommendation,
while only 15% are influenced by advertising and information.
Actors & actions
CommunitySocial contextPeer pressure
ValuesHabit
Health
SmokingDrugsAIDSObesity
Economics
Infrastructure InformationIncentivesInnovation
Case Studies
Travel Options, London
TravelSmart, Melbourne
Moonee Valley - 10,000 households - participation @ 44%
Marston Vale
10,000 sustainable
homes
Medium - high density
Brownfield site
5 new connected
villages
50% car free, 50% low
car
Rail, BRT, DRT, canal,
cycle, walk
Total Mobility Management
Community Contract
Travel Behaviour Plan
On site sustainability
champions
The Exchange
Brighton
6 year PTP programme, 10,000 households paSocial marketing & community participation
Community participation
Choices…
Changing energy use
Attitudes to waste can change
Weapply these
techniques towater efficiency
Where next?
What would Tesco do?
