why culture is the life force of a great (international) business

Why Culture is the life force of a great (international) business.

We are Good Rebels An experience design and innovation company. We exist to provoke, inspire and create experiences that matter.

In today’s connected world your brand is defined, not by a marketing team or agency, but by how people experience it.

Understanding culture What is culture? Why is culture important? How do you develop culture? Can you measure culture?

What is culture?

We don’t make movies to make money. We make money to make movies.

Cultural perspectives Integration Differentiation Fragmentation

Prof. Joanne Martin, Stanford Graduate School of Business, 2002

Why is culture important?

Anyone can copy your strategy but nobody can copy your culture.

Torben Rick, 2013

Why no one’s listening to a Walkman

How do you develop culture?

Rituals and stories

Tc Outlook

Tc Desayunos

Tc Plus

Tc Welcome

Tc Party

Collaborative projects

Good Rebels Cañas

Can you measure culture?

Cultural dimensions

People + Culture = Great work

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