JOURNALISM & MASS COMMUNICATION

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WHY MASS COMMUNICATION

New opportunities evolving in the sector

According to the KPMG report on Media & Entertainment industry 2015, ‘The Indian Media &Entertainment (M&E) industry i is expected to grow from INR 1026 billion in 2014 to INR 1964 billion by 2019; a growth rate almost double of the entire global media industry.

Given the impetus introduced by digitization, continued growth of regional media, growth in the advertising sector, penetrations of the internet, strength in the film sector and fast increasing new media businesses, the industry is showing tremendous growth potential and exciting investment opportunities.

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PILLARS OF MASS COMM

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NEW MEDIA PRINT

BROADCAST ADVERSTISING/PR/MARKETING

COMMUNICATION

INTEGRATED MEDIA

• A new concept of ‘Integrated Newsroom’ is emerging, wherein companies are adoption strategies to integrate digital video and content as a solution for a multimedia platform comprising of the internet, OOH, events etc. This trend of market consolidation is expected to continue across the M& E sector in the coming years.

• Companies such as Bloomberg, CNN, and BBC have already integrated their news operations across various media arms. National news channels such as Zee News, CNBC and India Today are also focusing on creating integrated platforms for television, print, radio and online portals.

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NEW MEDIA : THE FUTURE?• The KPMG Report 2015 states that with over 300 million

internet users, India is the second largest internet consumer across the globe, beating the USA.

• The number of internet users is expected to reach 640 million by 2019 making it one of the fastest growing media consumers in the world.

• The penetration of 4g and 3g internet services, consumers are spending more time and money online making the internet as one of the the largest medium for information

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What are employers looking for? Multi-skill set

Hands-on experience

Creative

Multi-tasking capabilities

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Job opportunities

JournalistsDigital Media ManagersEvent plannersPr/Advertising executivesFilm-makersShow producersReporters Media production designers

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JOURNALIAM AND MASS COMM AT PEARL ACADEMY• In sync with the latest technology

• Emphasis on new media and the future of mass communication

• Mentoring to shape a Global perspective

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MODULES COVERED• Media and Society• Write, Edit, Publish• Photojournalism• Broadcast Media and Digital Journalism• Integrated Communications• Visual & Communication Design• Internet culture and Web Production• Documentary & Films• News Analysis and reporting

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Reach out – Toll Free Number – 1800 103 3005Website – www.pearlacademy.com

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Thank You!!!