WHY CHINESE LOCALIZATION HAS BECOME ALL MORE IMPORTANT

As per some recent facts, about 470 Fortune 500 Companies have already invested in China. Not only this, about 750+MNCs like Microsoft, Intel, GE, Motorola and others have established their R&D centers here.

These facts reveal that China is fast becoming a lucrative marketplace for multinational companies. There are about 680 million internet users in China. The deeper penetration of the internet has increased the online population in China by almost 2000 percent.

Apart from that, studies say that a Chinese internet user spends average 2.7 hours as compared to 1.3 hours spent by the US user. Moreover, the internet usage is heaviest in the age bracket of 22-35years. This makes the country an alluring market for web-based applications or services.

680 million

user

The online retail market is also gaining fast momentum in this country. Already, half of the china’s web users buy their products online and the total value of online trading is set to triple within three years.

However, cashing in on this boom is not easy until the companies work on Chinese localization i.e. their ability to speak or present themselves to the local people or consumers in their dialects. One must understand that there are no shortcuts to this task. Thanks to the political restrictions, the Chinese web is still an unfamiliar place to the rest of the world. They have their own parallel universe which is largely unknown.

Companies may face several challenges while working on the localization part-

• Unlike the rest of the world, Baidu is the most common search engine in China. Baidu

• Yahoo! remains the most popular news portals for the world but for China, it is still the local Sina, Sohu and Netease online news portals for them.

• The number of the registered and active users of the QQ, an IM tool developed by a local company, outweighs the users of MSN, Yahoo Messenger and Google Talk.

• Instead of MySpace, Chinese people are more interested in their local social networking sites Mop and Tianya.

Thus, Companies must understand that they need an experienced and professional localization service provider who can understand the all cultural, linguistic and political aspects of Chinese Localization.

If you are successful in speaking with the Chinese digital generation, you can definitely open up limitless opportunities for yourself.

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